Tuhina Choudhury

Gurugram, India | Aug 2022 – Present

• Initiated and scaled brand and content strategy from ground zero, establishing Yabx as a leading fintech player across 40+ global industry platforms
• Led marketing communication across diverse stakeholders in banking, telecom, and fintech ecosystems across Africa, Latin America, and MENA regions
• Achieved 440% growth in organic LinkedIn followers and doubled premium media visibility through integrated PR, thought leadership, podcasts, and events
• Drove strategic visibility for C-level executives across award-winning campaigns including Finovate, Fintech Miamis, and GSMA forums

• Drove 1200% growth in organic engagement across social platforms through content innovation and brand storytelling
• Delivered 70X ROI via lifecycle marketing, leading email and push campaigns to enhance retention and conversion metrics
• Scripted and directed high-impact ATL/BTL campaigns: national radio ads, newspaper features, OOH creatives
• Collaborated directly with co-founder Prashant Pitti to build personal brand, scripting TEDx talks and the top-charting RED FM podcast “Decoding Unicorns”
• Led branding alliances with IIFA Awards, Amazon Prime Video, and Alt Balaji

• Executed brand strategy across ATL, BTL, and TTL verticals for a growing accessories label
• Spearheaded product testing, acquisition, and lifecycle marketing for e-commerce launches
• Managed digital growth campaigns and seasonal product positioning across platforms