Tuhina Ghoshal
New Delhi
Summary
Experienced in content creation and management, social media strategy and marketing, media relations and communication, with a strong focus on strategic decision-making. Adept at developing and executing comprehensive social media campaigns that enhance brand visibility and engagement. Proven track record of effectively managing media relations to foster positive public perception. Career goal includes leveraging expertise to drive impactful communication strategies within dynamic organisations.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Deputy Executive Editor
NewsMobile
New Delhi
07.2024 - Current
- Reviewed and provided constructive feedback on articles before publication improving overall content quality.
- Streamlined workflow processes to guarantee timely release of publications.
- Led team meetings for improved communication and productivity.
- Fostered a creative environment within team, nurturing innovation in content development.
- Managed editorial content for increased reader engagement.
- Directed the creation of compelling headlines, resulting in higher click-through rates online.
- Tailored content to priorities and preferences of target reader group demographic.
- Commented on current affairs and key news to give audience insight into potential impacts.
Senior Account Manager
Avian WE
02.2023 - 04.2024
- Building and managing strategic relationships with the client
- Identifying clients' business objectives and developing communication plans accordingly
- Identifying new business opportunities within existing and potential clients
- Ensuring client projects get delivered to exceptionally high quality, proactively keeping clients informed throughout various project stages to maintain
- Managing and facilitating WIP meetings to effectively manage resources, timelines and outputs across the team
- Managed account budgets meticulously to control costs and maximise profitability.
- Facilitated the development of creative proposals for potential clients; enhanced brand visibility.
- Strategically planned account activities to ensure timely delivery of services and products according to client needs,.
- Developed comprehensive reports on account activity, influencing strategic decisions positively.
- Fostered a collaborative environment within the team leading to increased productivity levels.
- Identified new opportunities by closely monitoring industry trends.
- Coordinated cross-functional teams for successful project execution.
- Handled escalated client concerns efficiently, mitigating potential damage to company-client relationship.
- Managed client portfolios, fostering long-term relationships and client satisfaction.
- Reviewed accounts regularly to assess performance and identify improvement areas.
Senior Manager
B4U
08.2022 - 01.2023
- Edited content for the website
- Managed content across social media platforms
- Executed successful, innovative social media marketing campaigns with clear call-to-action.
- Gathered data on engagement rate, reach and impressions to enhance online campaigns.
Principal Copy Editor
Times Network
10.2020 - 04.2022
- Edited content for the website
- Managed content, promotions and ad campaigns across social media platforms
- Played a leadership role and guided the team in achieving the expected targets
- Followed through on beat sources, contacts and leads to gather information for stories
- Verified grammar and quality of completed works against editorial standards and made adjustments
Senior Editor
India Ahead
07.2019 - 03.2020
- Led a team of copywriters and social media managers
- Developed strategy for online content publishing and social media content
- Worked on day-to-day targets of disseminating news to the target audience through content on the website and across social media platforms
- Provided concise and constructive editorial feedback to writers
- Determined whether a piece was ready for publication and approved final versions.
Content Manager
All About Eve
06.2018 - 08.2018
- Wrote and edited lifestyle, productivity and women-centric content for the website
- Edited and designed content for social media platforms
- Strategised and executed online campaigns
Independent Copy Editor
Freelance
04.2016 - 06.2018
- Wrote and edited news and other content copies for multiple organisations
- Worked as a content strategist for an NGO
- Produced stories for traditional and digital platforms, maximising visibility.
- Created compelling pieces for online publication, coordinating images and layout for optimised presentation.
Associate Editor
Newsmobile
09.2015 - 04.2016
- Wrote and edited news stories for the website
- Conducted research on assigned topics, generating comprehensive, factual content.
- Commented on current affairs and key news to give the audience an insight into potential impacts
- Created compelling pieces for online publication, coordinating images and layout for optimised presentation
PR Executive
Aim High Consulting
12.2014 - 07.2015
- Drafted and planned media engagement activities for the clients
- Helped supervisors with the onboarding of new clients
- Partnered with advertising teams to develop branded messaging.
- Researched, developed and coordinated media campaigns to achieve clear business results.
Assistant Producer
India Today
10.2012 - 06.2014
- Handled breaking news throughout the day and prepared news bulletins
- Worked with the team to create content to deliver broadcast-ready stories
- Liaised with local, national and support teams to establish and maintain a reliable workflow of content
- Produced prime-time news bulletins and special programs
Trainee Correspondent
Times Now
05.2012 - 10.2012
- Handled breaking news stories throughout the day
- Wrote scripts for news packages
- Pursued and independently developed stories covering a broad range of topics
- Created and produced news bulletins independently
Education
Diploma of Higher Education - Radio and Television Journalism
Indian Institute of Mass Communication
08.2011 - 05.2012
Bachelor of Arts - Journalism and Mass Communication
Amity University
08.2006 - 05.2009
Skills
- Content creation and management
- Social media strategy and marketing
- Media relations and communication
- Client Servicing
- Editorial leadership
Languages
English, Hindi, Bengali
Custom
Personal Information
Timeline
Deputy Executive Editor
NewsMobile
07.2024 - Current
Senior Account Manager
Avian WE
02.2023 - 04.2024
Senior Manager
B4U
08.2022 - 01.2023
Principal Copy Editor
Times Network
10.2020 - 04.2022
Senior Editor
India Ahead
07.2019 - 03.2020
Content Manager
All About Eve
06.2018 - 08.2018
Independent Copy Editor
Freelance
04.2016 - 06.2018
Associate Editor
Newsmobile
09.2015 - 04.2016
PR Executive
Aim High Consulting
12.2014 - 07.2015
Assistant Producer
India Today
10.2012 - 06.2014
Trainee Correspondent
Times Now
05.2012 - 10.2012
Diploma of Higher Education - Radio and Television Journalism
Indian Institute of Mass Communication
08.2011 - 05.2012
Bachelor of Arts - Journalism and Mass Communication
Amity University
08.2006 - 05.2009
Similar Profiles
Abheet TanwarAbheet Tanwar
SENIOR CLOUD ENGINEER at HAPPIEST MINDS TECHNOLOGIESSENIOR CLOUD ENGINEER at HAPPIEST MINDS TECHNOLOGIES
Ram YadavRam Yadav
AR Collection Specialist at GenpactAR Collection Specialist at Genpact
Sandeep SinghSandeep Singh
Key Account Manager at Shiprocket LtdKey Account Manager at Shiprocket Ltd