Tukuna Jena
Vikhroli East
Summary
Dynamic Regional Sales Executive with a proven track record at William Grant & Sons, excelling in business development and brand management. Expert in data analytics and team leadership, successfully increasing market share through strategic sales initiatives and effective negotiation techniques. Committed to delivering exceptional client value and driving promotional success.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Regional Sales Executive
William Grant& Sons
Mumbai
01.2023 - Current
- Developed and implemented regional sales strategies, contributing to increased market share.
- Developed and monitored sales objectives for brand-wise and segment-wise NSV and secondary volume achievement in Mumbai ON territory.
- Led a sales team of 2 direct reports and 8 DSM.
- Broadened distribution channels for core and limited release brands, enhancing market reach.
- Led Mumbai On Trade initiatives to enhance brand visibility and market penetration.
- Engaged and retained clients through regular visits, value delivery, and prompt issue resolution.
- Analyzed market trends to identify gaps and formulate actions.
- Work closely with marketing team to plan Sampling, Consumer Promotions, Events (DJ Nights, Bar Nights, Sun Downers, Brunches).
- Curate and sign contracts for the company with potential clients for continuous business and brand availability. Contract renewals with better realization.
Senior Business Development Executive
Aspri Spirits
Mumbai
05.2019 - 12.2022
- Spearheaded ON trade and OFF trade in Mumbai and Thane district, enhancing market presence.
- Developed new business opportunities and strategies to effectively target and acquire new clients.
- Maintained client relationships while identifying and implementing strategies for long-term transactional growth.
- Handling the wide range of world class imported Spirits & Wines in the assigned geography.
- Establish and manage an agreed-upon whole universe to maximize sales opportunities using the QDVP3 model (Quality, Distribution, Visibility, Price, Promotion and Persuasion).
- Supported the delivery of execution targets on an annual, quarterly, and monthly basis for the market.
- Provide inventory recommendations to regional head.
Sommelier
KA Hospitality
Mumbai
01.2019 - 04.2019
- Designed and developed comprehensive wine lists for restaurants, enhancing guest experience and supporting menu pairings.
- Oversaw the operations of the cellars at Cin Cin & Nara, Mumbai.
- Monitored par stock levels for wines, effectively controlling beverage costs and minimizing waste.
- Training & developing the service team members with respect to wines on a regular basis.
Sommelier
Cunard Cruise Lines
Southampton
11.2012 - 11.2018
- Created wine list and conducted wine tastings to enhance guest experience.
- Guided guests in selecting wines to elevate their dining experience.
- Trained restaurant team on wines and beverages to improve guest service and support professional development.
- Delivered efficient and professional wine service throughout all the restaurants of the Ship.
Guest Service Associate
JW Marriott Juhu
Mumbai
09.2009 - 10.2012
Education
Master's - Business administration (Sales & Marketing)
Jamnalal Bajaj Institute of Management Studies
Mumbai05.2022
BSc - Hospitality Management
Rizvi College of Hotel Management
Mumbai05.2009
Skills
- Sales strategy
- Negotiation techniques
- Business Development
- Marketing strategies
- Brand management
- Data Analytics
- Forecasting
- Data visualization
- Team Management
Certification
- Wine & Spirit Education Trust, London Level 3, Advanced Award in Wines & Spirits, 2016
- Wine & Spirit Education Trust, London Level 1, Award in Sake, 2017
- Bar Smarts Spirits & Mixology Course (Level 1), 2021
- Napa Valley Rocks Certificate, Napa Valley Vintners, 2021
- Wines of Portugal Online Course, 2022
- South African Wine Course Online, 2022
- School of Port Certificate Essential Course, 2022
Personal Information
- Date of Birth: 06/10/88
- Marital Status: Married
Hobbies and Interests
- Indian Rail Fan
- Watching Football and Cricket
Languages
- English
- Hindi
- Marathi
- Odia
Father's Name
Sudarshan Jena
Timeline
Regional Sales Executive
William Grant& Sons
01.2023 - Current
Senior Business Development Executive
Aspri Spirits
05.2019 - 12.2022
Sommelier
KA Hospitality
01.2019 - 04.2019
Sommelier
Cunard Cruise Lines
11.2012 - 11.2018
Guest Service Associate
JW Marriott Juhu
09.2009 - 10.2012
Master's - Business administration (Sales & Marketing)
Jamnalal Bajaj Institute of Management Studies
BSc - Hospitality Management
Rizvi College of Hotel Management