Tulika Nandy
Bengaluru
Summary
Programmatic advertising leader with 12+ years of experience across adtech, digital media, and programmatic monetization. Currently leading Global Programmatic Ads at Truecaller, driving strategy and demand partnerships for a $140M+ annual programmatic advertising business across global markets. Began adtech career at Google during the early growth phase of programmatic advertising, building deep expertise in Google Ad Manager and AdX. Known for scaling programmatic revenue, building global demand partnerships, and leading high-performing teams across product, engineering, and monetization.
Overview
13
13
years of professional experience
Work History
Global Head-Programmatic Ads(Senior Lead Internal)
Truecaller
Bengaluru
07.2022 - Current
- Lead global programmatic monetization strategy for a $140M+ advertising business across multiple markets.
- Scaled programmatic revenue 5x from $30M to $140M over 7 years.
- Built and managed ecosystem of 90+ DSPs, SSPs and ad networks globally.
- Led development of Truecaller's in-house ad server contributing ~30% of programmatic revenue.
- Increased ad render rate by 32% and drove 23% revenue uplift through ad lifecycle optimization.
- Expanded international demand partnerships across LATAM, SEA and SSA markets driving 30% YoY growth outside India.
- Manage 40B+ daily ad opportunities and lead cross-functional teams across programmatic, ad operations and engineering.
Senior Media Specialist
Target India
Bengaluru
02.2018 - 07.2018
- Managed digital advertising forecasting and revenue optimization across major consumer brands including L'Oreal, J&J, and Revlon.
Senior Process Trainer
Google India
Hyderabad
07.2016 - 02.2018
- Leveraged extensive experience in Google Ad Manager and Ad Exchange to train and mentor internal teams and Google publishers across multiple regions.
- Led the establishment of Technical Account Manager teams for Google AdX in Brazil and Dublin, providing comprehensive support to publishers and addressing all queries related to maximizing their AdX revenue growth.
Technical Account Manager
Google India
Hyderabad
01.2015 - 01.2016
- Delivered technical consulting on programmatic yield optimization and troubleshooting.
- Advised global publishers on AdX and Google Ad Manager monetization strategies.
- Built strong publisher relationships and supported revenue growth across web and app inventory.
Quality Analyst
Unisys India
Hyderabad
08.2013 - 07.2015
Education
Bachelor of Technology - (Information Technology)
Neotia Institute of Technology Management & Science
Kolkata07-2013
Skills
- Programmatic Strategy
- DSP / SSP Partnerships
- Google Ad Manager
- AdX
- DV360
- Yield Optimization
- Programmatic Deal Structuring (PMP / PG / OpenRTB)
- Global Demand Partnerships
- AdTech Product Development
- Revenue Forecasting
- Data Analysis
- Team Leadership
linkedin.com/in/tulika-nandy-a2218365/
Timeline
Global Head-Programmatic Ads(Senior Lead Internal)
Truecaller
07.2022 - Current
Senior Media Specialist
Target India
02.2018 - 07.2018
Senior Process Trainer
Google India
07.2016 - 02.2018
Technical Account Manager
Google India
01.2015 - 01.2016
Quality Analyst
Unisys India
08.2013 - 07.2015
Bachelor of Technology - (Information Technology)
Neotia Institute of Technology Management & Science