Tuna Poovamma
Kodagu
Summary
Digital Marketing Analyst who turns data into decisions and campaigns into wins. Successfully launched first-time Pacific promotions from zero to live, keeping ROI and smiles high! Obsessed with optimizing performance, targeting the right audience, and making every click count. Adept in using digital marketing platforms to increase sales and overall company productivity. Experienced in preparing and overseeing online and print marketing campaigns, resulting in an increase in partner relations for the company.
Overview
8
8
years of professional experience
Work History
Digital and Launch Global Promotions SME
Nike
08.2022 - Current
- Executed large-scale digital promotional campaigns across multiple geographies, managing full lifecycle activities—planning, configuration, testing, launch, monitoring, and optimization
- Improved campaign performance by analyzing promotion visibility, user engagement patterns, and operational data using Splunk queries, Snow dashboards, and Tableau reports, enabling data-driven optimization
- Developed and tracked performance metrics for campaign accuracy, launch success, and user segmentation, providing recommendations to refine strategy and enhance digital campaign effectiveness.
- Generated comprehensive analytics reports combining data from Splunk, SQL queries, JSON configurations, and Tableau visualizations—supporting decision-making
- Configured and prioritized digital promotions using OM0BO and Promo Admin
- Ensured accurate campaign visibility through continuous validation, troubleshooting, and QA processes, aligning with SEO and SEM quality control requirements.
- Collaborated with global cross-functional teams to coordinate campaign launch timelines, improve operational workflow, and adjust strategy based on regional performance insights
- Identified and resolved issues impacting campaign performance through data analysis and incident management, improving operational reliability and supporting continuous campaign optimization.
- Provided actionable insights after each campaign cycle, evaluating outcomes and making recommendations to improve targeting, timing, and overall digital impact
DBA - Tech Lead
Cognizant
10.2017 - 07.2022
- Automated recurring DBA workflows such as backup validation, user provisioning, monitoring alerts, and maintenance jobs using existing automation tools and platform capabilities, improving efficiency and consistency.
- Managed database creation, configuration, and deployment in virtualized and cloud environments, ensuring secure setup, optimal resource utilization, and high availability.
- Supported full-cycle DBA operations including performance tuning, tablespace management, backup/restore processes, capacity planning, and indexing improvements.
- Standardized and streamlined database provisioning processes, improving turnaround times and ensuring uniform configuration across environments.
- Collaborated with infrastructure and engineering teams on database migrations, upgrades, and environment lifecycle management, ensuring seamless transitions with minimal impact.
- Strengthened database security by managing access controls, enforcing compliance requirements, and performing regular audits of roles and privileges.
- Documented DBA procedures, operational workflows, and troubleshooting guidelines to improve continuity and knowledge transfer across teams.
Education
Bachelor of Engineering (B.E.) - Information Science
Coorg Institute of Technology
Kodagu06.2013
Skills
Data-Driven Campaign Optimization
End-to-End Campaign Management
Targeting & Audience Segmentation
Strong analytical skills
Team collaboration
Data analysis
Interests
Keeping up with trends related to Fashion, food and travel
Software
Splunk
OMOBO
Service Now
PAT
Timeline
Digital and Launch Global Promotions SME
Nike
08.2022 - Current
DBA - Tech Lead
Cognizant
10.2017 - 07.2022
Bachelor of Engineering (B.E.) - Information Science
Coorg Institute of Technology