Tushar Goyal
Insights & Analytics
Summary
Accomplished research and brand enthusiast with a strong background in uncovering valuable insights. Demonstrated ability to enhance efficiency through data-driven analysis and strategic initiatives, driving brand growth and success. Excels at identifying opportunities and risks, ensuring continuous growth and improvement.
Overview
18
18
years of professional experience
Work History
Lead Insights and Analytics
Dr. Reddy s Laboratories
04.2023 - Current
- Managing Rx business: Out of 36+ BIG Rx brands I extensively work on 24+ brands across the Acute and Chronic therapies to provide best in class industry insights to the brand and marketing teams.
- Collaboratively work on new brands ideas and NPDs by bringing in the best suitable and efficient methodologies to decode the positioning and GTM ideas.
- Deliver regular reports and updates to senior leadership highlighting key trends, risks, and opportunities in the competitive landscape using the brand audit and prescription data.
- Translated complex business objectives into actionable data management plans for internal stakeholder by improving upon the insight generation.
Senior General Manager, Quantitative
Modulus Research & Analysis
10.2020 - 03.2023
- Expanded business with new clients by conducting thorough market research, identifying growth opportunities, and developing tailored strategies for success.
- Built strong relationships with these key clients to foster collaboration on mutually beneficial initiatives.
- Developed and executed successful business strategies, driving growth in revenues and profitability.
- Key clients worked with include, MTR, Pepsi Foods, Pernod Ricard India, Government Projects and Edutechs.
Associate Director, Consumer Insights (CPG)
Nielsen India Pvt. Ltd.
04.2017 - 09.2020
- Team leader for Growth clients in FMCG and Retail space
- P/L account holder for the SBU
- Established strong relationships with key industry partners, creating mutually beneficial opportunities for growth and collaboration.
- Reduced operational costs by identifying inefficiencies and implementing cost-saving measures in various departments.
- Trained and developed department leaders and management staff for specific projects and ongoing operational needs.
- worked on established brands in the industry Unicharm, Dabur, KFC and Pizza-Hut, DSM, Nestle, Reckitt Benckiser to name a few.
Senior Research Manager
IPSOS Research Pvt. Ltd.
11.2014 - 08.2016
- Championed the use of innovative technologies for data collection and analysis, optimizing efficiency and positioning the organization as a leader in its field.
- Led a team of junior researchers, providing mentorship and guidance to ensure their professional development and success within the organization.
- Business development and growth with new and the existing clients.
- Worked with, GSK, Godfrey Philips, Samsung Electronics, Philips, Hyundai R&D, Beam Suntory, AB InBev
Group Manager, Consumer Experiences
GFK Mode Pvt. Ltd.
06.2011 - 10.2014
- Developed successful business relationships with key clients which helped in revenue growth, and recognition.
- Process improvement and planning to bring in efficiencies within budgetary parameters and profitability targets
- Worked with Coca-Cola, Uninor, Perfetti-Van-Melle, GM Motors, Ford Motors, LG India.
Senior Research Executive, CPG
Nielsen India Pvt. Ltd.
11.2007 - 05.2011
- Facilitated knowledge sharing within the organization by creating documentation, training materials, and conducting regular workshops on research methodologies and best practices.
- Established rigorous quality control standards for data collection, analysis, and reporting processes.
- Worked with, Coca-Cola, Nestle, Dabur, Perfetti-Van-Melle, Tetrapak, SC Johnson.
Research Executive
IMRS Advisory Pvt. Ltd.
03.2007 - 10.2007
- Produced reports of findings and gave presentations of results.
- Determined and managed schedules and budgets for each project.
- Worked for, Population Survey of India (PSI), Escorts Motors, Spice Telecom
Education
MBA - Marketing
ICFAI Business School
Gurgaon, India03-2007
B.E.(Hons.) - Electronics And Communications Engineering
Institute of Engineering & Technology
Alwar, India05-2004
Current Residence
Noida, Uttar Pradesh
Timeline
Lead Insights and Analytics
Dr. Reddy s Laboratories
04.2023 - Current
Senior General Manager, Quantitative
Modulus Research & Analysis
10.2020 - 03.2023
Associate Director, Consumer Insights (CPG)
Nielsen India Pvt. Ltd.
04.2017 - 09.2020
Senior Research Manager
IPSOS Research Pvt. Ltd.
11.2014 - 08.2016
Group Manager, Consumer Experiences
GFK Mode Pvt. Ltd.
06.2011 - 10.2014
Senior Research Executive, CPG
Nielsen India Pvt. Ltd.
11.2007 - 05.2011
Research Executive
IMRS Advisory Pvt. Ltd.
03.2007 - 10.2007
MBA - Marketing
ICFAI Business School
B.E.(Hons.) - Electronics And Communications Engineering
Institute of Engineering & Technology
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