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Experienced revenue-centric business marketing executive with a proven track record in managing the end-to-end marketing cycle, including go-to-market strategies and transforming marketing from cost to revenue centers. Currently serving as the Global Lead - Customer Experiential Marketing & Vertical Marketing at Quest Global, Bangalore. Excels in introducing and building new marketing structures, adapting to multi-BU/Vertical requirements. Applies innovative and customized marketing and communication strategies to increase customer acquisition, penetration, and revenue. Defines and manages comprehensive go-to-market strategies, annual marketing budgets, and planning including demand generation, digital campaigns, vertical/business positioning, events, public relations, sales enablement, and partner relationships. Plays a key role in the end-to-end concept to roll out of marketing campaigns, including content-led campaigns, ABM, global events/industry trade shows, and digital campaigns. Pioneers launch strategies through a 360-degree marketing approach with a focus on ROI. Supports ESG & CSR initiatives for Quest Global.
