Tushar Kumar

• Leading the E-commerce Marketplace business for Decathlon India
• End to end, lead and manage annual turnover of INR 100cr+ across marketplaces like Myntra, Flipkart, Tata Cliq, and more in both inventory and marketplace models.
• Lead P&L for the business and improved profitability by 4.5% in Q3 2024 by improving Pricing strategy, Reducing returns and improved Supply chain
• Negotiated and worked on launching in New Marketplaces to grow business and improve reach to Target market by 20%

Role 1 - Shopper Marketing Manager, JioSmart Kirana, Sep 2021 - Jun 2022

• Led Shopper marketing (B2C) programs & initiatives for 6,000+ JioSmart kirana stores, Pan-India.
• Grown B2C billing on JioPOS by 50X in my tenure with multiple programs & initiatives
• Worked on Product development, implementation and customer success for Vasy ERP software to aid in B2C Billing in a plug-and-play cloud based format
• Led the Sales technology development, delivery and adoption for Jio Smart Kirana stores
• End to end managed Reliance retail's flagship scheme, Jiomart Maha Cashback for 20,000+ Smart kirana stores

Role 2- Marketing Innovations Lead, 7-Eleven India Retail, Jun 2023-Jun2024

• Lead the New prodDevelopment function for Fresh Foods and Beverages at 7-Eleven India
• End-to-end manage the product launches across Fresh F&B business working with a cross-functional team spread across Marketing, Finance, Operations, SCM, Packaging, Quality and Culinary
• Led the launch for Key revenue driving categories such as Burgers, Pizzas, Fried Snacks, Iced Coffee, Fresh Beans based Coffee and Flavored coolers
• Strategized and led the creation of LTOs as per Season/Events/Festivals as a successful Business model and value proposition for customers
• Growing the business by net 20%

Role 1 - Category Marketing Lead, Jun 2019 - Oct 2020

• Led Category marketing for the Home and Kitchen category.
• Developed private brands like HomeGlow and Clean & Tidy from scratch.
• Focused on trade marketing, planning, and executing 360 marketing campaigns through various channels to grow category business.
• Led in-store marketing for aligned brands and private labels.

Role 2 - Seller Success Lead (KAM)- Electronics Category, Oct 2020 - Sep 2021

• Managed a portfolio of 80+ high-priority marketplace sellers with 10cr+ monthly GMV.
• Led pricing, selection, and availability at these sellers, along with superior operational metrics among Marketplace sellers cohort.

• Handled end to end Product development, Digital Initiatives and Quality Management for Kotak World Travel cards (KWTC)-Multi currency Forex cards available in 13 currencies
• Built from scratch a Multi-currency forex, web and mobile application to sell KWTC online

• Strategic consolidation of Key accounts for Heavy Automotive Components Business from a sales perspective

• As a part of Global Brand Management team worked on launch of a premium Commercial Vehicle Oil- Castrol Vecton across international markets
• Worked on Global launch and regional launch in Australian, East European and South East Asian markets
• Played an important role in building key marketing collaterals, Website, Sales app, AVs, print ads etc