TUSHAR NIPANE
Nagpur
Summary
Results-driven Digital Marketing Professional with 2.5 years in social media marketing and PPC campaign management. Skilled in executing data-driven campaigns on Meta Ads and Google Ads to enhance brand visibility and lead generation. Proficient in SEO, SEM, and content marketing strategies that drive business growth and optimize marketing initiatives for maximum ROI.
Overview
3
3
years of professional experience
7
7
Certifications
Work History
Digital Marketing Executive
Interactive Manpower Solutions
12.2025 - 02.2026
- Developed and executed a data-driven digital marketing strategy for a health and fitness brand operating across three locations in the UK, focusing on brand visibility and lead generation.
- Designed and launched Meta Ads lead generation campaigns, including campaign structure, targeting strategy, and budget allocation.
- Coordinated digital campaign planning and performance optimization to improve reach, engagement, and conversion rates.
- Developed ad copy, visual creatives, and campaign messaging to improve engagement and maximize lead acquisition performance.
- Developed high-converting landing pages through strategic content flow, layout planning, and targeted messaging to support marketing initiatives.
- Created and implemented content strategies for marketing campaigns, ensuring consistent brand messaging across social media and landing pages.
- Optimized business profiles, defined audience segments, and enhanced content performance across platforms as part of a comprehensive social media marketing strategy.
- Planned and managed a monthly social media content calendar, including design of marketing creatives and post scheduling using Meta Business Suite.
Social Media Executive
Century soft
03.2024 - 12.2025
- Managed end-to-end social media strategy and platform management for multiple products, including account setup, profile optimization, audience targeting, and bio customization to strengthen brand positioning.
- Oversaw brand presence across Facebook, Instagram, LinkedIn, Twitter, and YouTube, ensuring consistent brand messaging and platform-specific content delivery.
- Conducted content research, market analysis, and content curation to develop high-performing posts aligned with product campaigns, audience interests, and seasonal trends.
- Designed engaging social media creatives and post templates using Canva, scheduled content through Meta Business Suite, Buffer, and Later to maintain consistent posting and enhance audience engagement.
- Performed trend monitoring and competitive analysis to inform creative direction and ensure strategies aligned with evolving social media and digital advertising best practices.
- Led community management activities, responding to comments, messages, and mentions to build positive audience relationships and maintain a strong brand voice.
- Managed influencer outreach and collaboration campaigns to expand brand visibility and drive improved performance across campaigns.
- Monitored and analyzed key digital marketing KPIs such as CTR, CPC, engagement rate, conversion rate, and ROI using Google Analytics to evaluate campaign performance and optimize strategies.
Digital Marketing Executive
Itios Tech Solutions
08.2023 - 02.2024
- Conducted keyword research, competitor analysis, and technical SEO audits to enhance website indexing, crawlability, and overall domain authority.
- Implemented on-page and off-page SEO strategies, including metadata optimization, internal linking, and content structuring to improve organic search visibility and Google rankings.
- Developed and implemented content marketing strategies, including content curation and SEO-focused copywriting, to align multiple brand websites with marketing objectives.
- Executed lead generation campaigns and built email marketing automation workflows using Mailchimp and Brevo to increase email open rates and enhance lead conversion performance.
- Managed the customer relationship lifecycle, addressing client queries and resolving issues while successfully converting qualified leads into paying customers.
- Designed and launched WordPress-based eCommerce websites, including theme customization, plugin integration, and payment gateway setup to enhance online sales capabilities.
- Created service explainer videos and social media graphics using Canva to enhance audience engagement and clarify service offerings.
Education
PG Diploma - CDAC
E City
Bangalore01-2022
B.Tech/B.E. - Mechanical Engineering
Shivaji University
Maharashtra01-2020
Skills
- Digital Marketing Strategy
- Performance Marketing
- Digital Campaign Planning & Execution
- Lead generation management
- Google Ads Management
- Meta Ads (Facebook & Instagram Ads) Management
- Google Shopping Ads Management
- Conversion Tracking & Campaign Optimization
- GA4 reporting
- GTM implementation
- Social media management
- Content creation
- Influencer marketing
- Canva (Graphic & Video Creation)
- WordPress & Landing Page Management
Certification
Marketing Fundamentals: A Beginner's Journey
Projects
- Namhya Foods: Brand Overview and Competitive Research
- Building an Online Presence for RentoMojo
- Marketing Strategy for Mahindra XUV400 EV
- Creating a Social Media Strategy for Earth Rhythm
- Comprehensive 3-Month Social Media Marketing Plan for Assembly Luggage
- Creating an Email Funnel for TalentSprint
- Analytical Assessment and Performance Enhancement in Digital Marketing
- Complete Marketing Strategy for The Moms Co.
Timeline
Digital Marketing Executive
Interactive Manpower Solutions
12.2025 - 02.2026
Social Media Executive
Century soft
03.2024 - 12.2025
Digital Marketing Executive
Itios Tech Solutions
08.2023 - 02.2024
PG Diploma - CDAC
E City
B.Tech/B.E. - Mechanical Engineering
Shivaji University