Tushar Panchal
Ahmedabad
Summary
Digital marketing professional with proven ability to develop and implement effective strategies that drive brand growth and customer engagement. Known for strong team collaboration and achieving results, adapting seamlessly to dynamic business environments. Skilled in SEO, content marketing, and data analytics, with reliable and flexible approach that meets evolving needs.
Overview
14
14
years of professional experience
Work History
Digital Marketing Strategist
Studio Mindful/Creative Yatra
08.2019 - Current
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
- Implemented effective remarketing strategies targeting past website visitors who did not convert during their initial visit.
- Mentored junior team members in digital marketing best practices, strengthening overall team expertise and cohesion.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Designed visually appealing landing pages that effectively communicated product benefits and increased conversions.
Digital Marketing Specialist
FameITC
01.2015 - 08.2019
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Managed PPC campaigns, adjusting bids and keywords to maximize ROI.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
Senior SEO Executive
SiliconITHub Pvt Ltd
10.2013 - 12.2014
- Implemented technical SEO improvements, including site speed enhancements and schema markup integrations.
- Boosted organic traffic by implementing advanced on-page and off-page SEO strategies.
- Analyzed website performance using Google Analytics, identifying areas for improvement and optimization.
- Developed high-quality content for improved search engine rankings and user engagement.
- Utilized various SEO tools such as SEMRush, Ahrefs, Moz Pro, and Screaming Frog for effective keyword tracking, backlink analysis, and auditing purposes.
- Continuously monitored algorithm updates and made adjustments to SEO strategies as needed.
- Increased website crawlability by identifying and fixing broken links or any other issues affecting indexation.
- Managed link-building campaigns to increase domain authority and improve search engine visibility.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Jr. SEO Executive
Hidden Brains Infotech Pvt Ltd
05.2012 - 09.2013
- Improved website rankings by conducting comprehensive keyword research and optimizing on-page content.
- Boosted organic traffic through the implementation of technical SEO strategies, including site speed optimization and schema markup.
- Completed keyword research to target clients based on keyword targeting.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Analyzed Google Analytics data to uncover insights about user behavior patterns, guiding future optimizations for better engagement.
SEO Executive
Attune Infocom Pvt Ltd
12.2011 - 05.2012
- Developed effective local SEO strategies to increase visibility in specific geographic markets.
- Monitored industry trends and algorithm updates, adapting strategies as needed to maintain competitive advantage.
- Managed successful link-building campaigns, securing high-quality backlinks from reputable websites.
- Reduced bounce rate with engaging content creation and improved user experience design.
- Optimized copy and landing pages for search engine marketing purposes.
SEO Executive
Real Infoware Pvt Ltd Ltd
12.2010 - 11.2011
- Improved website rankings by conducting comprehensive keyword research and optimizing on-page content.
- Developed and implemented quality link-building strategies.
- Boosted organic traffic through the implementation of technical SEO strategies, including site speed optimization and schema markup.
- Developed effective local SEO strategies to increase visibility in specific geographic markets.
Education
MCA -
Hemchandracharya North Gujarat University, KADI
05.2009
BCA - undefined
Hemchandracharya North Gujarat University, KADI
01.2005
H.S.C - undefined
Gujarat Secondary Education Board
01.2001
Skills
- SEO
- Social Media
- Content strategy
- PPC advertising
- Google adwords
- E-commerce strategy
- Digital marketing
- Product Marketing
- Research and Analysis
- Website Audit
- Strategy Building
- Team Building
- Reporting
Timeline
Digital Marketing Strategist
Studio Mindful/Creative Yatra
08.2019 - Current
Digital Marketing Specialist
FameITC
01.2015 - 08.2019
Senior SEO Executive
SiliconITHub Pvt Ltd
10.2013 - 12.2014
Jr. SEO Executive
Hidden Brains Infotech Pvt Ltd
05.2012 - 09.2013
SEO Executive
Attune Infocom Pvt Ltd
12.2011 - 05.2012
SEO Executive
Real Infoware Pvt Ltd Ltd
12.2010 - 11.2011
BCA - undefined
Hemchandracharya North Gujarat University, KADI
H.S.C - undefined
Gujarat Secondary Education Board
MCA -
Hemchandracharya North Gujarat University, KADI
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