Tushar Rajput
Pune
Summary
15 Years of expertise in Search Engine Optimization and Digital Marketing. Strong background in SEO, SEM, PPC, SMM, and ORM, with a proven track record for developing & implementing marketing strategies successfully for online visibility, traffic and lead generation (SQL) across a diverse range of industries (B2B & B2C) which includes Market Research, Consulting Services, Finance, e-commerce, Real Estate, IT, Media, Education and other industries.
Overview
15
15
years of professional experience
Work History
AVP - Digital Marketing
Wantstats Research and Media Private Ltd
04.2023 - 06.2023
- Led end-to-end B2B lead generation through inbound and outbound marketing, while devising effective content strategies and overseeing SEO-friendly website development.
- Managed a 60-member market research team and collaborated cross-functionally with research, sales, consultants, channel partners, and senior management
- Lead Generation Oversight: Managed SEO, social media, and branding initiatives to enhance web visibility, increase traffic, and drive lead generation
- Tracked lead quality, quantity, and sources to achieve targeted growth objectives
- Sales Enhancement: Leveraged data analysis to propel sales efforts, including geographical sales analysis, lead conversion rate optimization, traffic source analysis, ROI assessment, and lead generation strategies
- Established valuable partnerships with channel partners & expanded online presence by participation in conferences & seminars
- CRM Development & Website Enhancement: Spearheaded the development of a CRM system for lead automation, management, and seamless API integrations
- Elevated website usability and SEO performance through schema implementation, optimization of title and meta tags, strategic CTAs, and the creation of unique content
- Offsite Marketing, SEO, and Platform Management: Identified and engaged with high-ranking platforms to secure backlinks, bolstering visibility and brand recognition
- Tracked platform performance metrics, including qualified traffic, traction, leads, and promotional impact
- Campaign Management: Strategically optimized and established campaigns for both B2B and B2C segments, encompassing AdWords, LinkedIn Ads, Email Marketing (D2C), and other Social Media Campaigns
- These initiatives were tailored to drive lead generation and maximize ROI
- Cross-Functional Coordination: Facilitated collaboration with research teams for production planning and liaised with the sales team to gather lead quality feedback and facilitate follow-ups
- Provided comprehensive reporting to management, covering lead generation metrics, keyword ranking, sales performance, and ROI analysis.
AVP - Digital Marketing
Furion Analytics Research & Consulting LLP
07.2022 - 04.2023
- Responsible for B2B lead generation and nurturing through inbound and outbound marketing, planning marketing strategies.
- Developing user-friendly and SEO-friendly websites and content strategies, including content development, optimization, and marketing.
- Managing a team of over 60 members for market research domain (IndustryARC) and collaborated with cross-functional teams, including research, sales, consultants, channel partners, and management.
- Lead Generation: Oversee SEO, social media, and branding activities to increase web visibility, traffic, and lead generation
- Monitor leads quality, quantity, and sources to meet targeted bottom-line growth
- Sales: Review data to push sales forward, including geographical sales, lead conversion rate, traffic sources, ROI, and lead generation
- Develop relationships with channel partners, and increase online visibility through conferences and seminars
- Development: Developed CRM for lead management, automation and API integrations
- Enhanced website usability and SEO through schema, title, meta tags, CTAs and unique content
- Offsite Marketing (Inbound & Outbound) & SEO: Identify and subscribe to high-ranking platforms that provide backlinks and help increase visibility and branding
- Track platform performance, including qualified traffic, traction, leads, and promotions
- Campaign Management: Optimizing and setting-up campaigns (B2B & B2C) AdWords & LinkedIn Ads and Email
- Marketing (D2C) and other Social Media Campaigns to drive lead generation and ROI
- Coordination: Coordinate with the research team for production planning and with the sales team for lead quality feedback and follow-ups
- Report on lead generation, keyword ranking, sales, and ROI to management.
Sr. Manager - Digital Marketing
Marketysers Global Consulting LLP
07.2021 - 06.2022
- Responsible for lead generation for the market research domain, planning marketing strategies, developing user-friendly and SEO-friendly websites, improving keyword ranking, and generating website traffic and leads
- I manage a team of members, including marketing professionals, web developers, designers, and content writers
- Additionally, I coordinate with the research team, sales team, consultants, channel partners, and management
- Job Profile:
- Lead Generation - Daily tab on leads quality, quantity, and sources of these leads to meet targeted bottom line growth
- Action points involve overseeing SEO, social media and branding activities, other online marketing and promotional work to ensure web visibility, traffic and lead generation keep growing
- Sales - Keep a tab on selling v/s not selling to ensure a focus on quality leads generation
- Action points involve reviewing and analyzing data of geographical sales, leads conversion rate of sales, traffic sources, ROI and lead generation to push sales forward
- Adding channel partners, Online visibility in Conferences and Seminars etc
- Development - Get CRM developed for lead data management, process automation and API integrations
- Website development considering user-friendly structure & SEO factors (Schema, Title, Meta Tags, CTAs, unique & quality content ideas, Points based on Google Crawl stats, errors and more), etc
- Offsite Marketing & SEO - Identify & subscribe to quality platforms that rank well on search engines, provide backlinks and help increase visibility and branding
- Action points involve keeping track of platforms generating qualified traffic, traction on offerings, leads, verifying promotion quality, identifying new promotion ideas
- Coordination - Coordinating with theResearch team for production planning, new report titles, and theSales team for leads quality & follow-up
- Reporting to management (Lead generation, Keyword ranking, Sales & ROI)
- Others - Identify new strategies and opportunities, Plan for request budget approval and get executed (on approval) new SEO-related other digital marketing activities.
Digital Marketing Manager
Allied Analytics LLP
07.2018 - 07.2021
- Experienced marketing professional with focus on lead generation and market research
- Adept at creating and optimizing AdWords campaigns, developing user-friendly and SEO-friendly websites, driving traffic, and improving keyword rankings
- Proven ability to manage a team of 65 individuals and effectively coordinate with cross-functional teams, including management, research, sales, web development/design, and content writing
- Job Profile:
- Lead Generation - Daily tab on leads quality, quantity, and lead sources to meet targeted bottom-line growth
- Action points involve overseeing SEO, social media and branding activities, and other online marketing and promotional work to ensure web visibility, traffic, and lead generation keep growing
- Sales - Keep a tab on selling v/s not selling to ensure a focus on quality leads generation
- Action points involve reviewing and analyzing data of geographical sales, leads conversion rate of sales, traffic sources, ROI and lead generation to push sales forward
- Adding channel partners, Online visibility in Conferences and Seminars etc
- Development - Suggest & get implemented: CRM for Marketing process Automation, API integrations, Website design edits, CTAs, easy-to-use navigation structure, SEO factors (Schema, Title, Meta Tags, unique content ideas
- Points based on Google Crawl stats, errors and more), etc
- Offsite and SEO Marketing - Identify, analyze and target free and paid platforms that rank well on search engines, provide backlinks, and help increase brand visibility on the web
- Action points involve keeping track of platforms generating qualified traffic, traction on offerings, leads, etc
- Coordination - Coordination with Research team for report titles selection and Sales team for leads follow-up
- Reporting to management (Lead generation, Keyword ranking, Sales & ROI)
- Others - Identify new strategies and opportunities, Plan for request budget approval and get executed (on approval) new SEO related other digital marketing activities.
Digital Marketing Manager
ALCOR Mergers & Acquisitions
09.2016 - 06.2018
- Responsible for planning marketing strategy, setting up & optimizing AdWords campaigns, keyword ranking, traffic & lead generation
- Managing team of SEOs, web developers, content writers, sales and coordinating global clients
- Job Profile:
- Lead Generation - Daily tab on targeted lead count, quality and sources of these leads to meet targeted bottom line growth
- Action points involve overseeing SEO activities; other online marketing and promotional work to ensure web visibility, traffic and lead generation keep growing
- Sales - Keep a tab on what is selling v/s not selling to ensure a focus on generating more and better-quality leads
- Action points involve reviewing and analyzing data of geographical sales, type of leads converting to sales, sources of traffic and lead generation that help push sales forward, etc
- Development - Suggest & get implemented: Website design edits, CTAs, easy-to-use navigation structure, SEO factors (Title, Meta Tags, unique content ideas, Points based on Google Crawl stats, errors and more), etc
- Offsite and SEO Marketing - Identify, analyze and target free and paid platforms that rank well on search engines, provide back links and help increase brand visibility on the web
- Action points involve keeping a track of platforms generating qualified traffic, traction on offerings, leads, etc
- Coordination - Coordination with Research team for report titles selection and Sales team for leads follow-up
- Reporting to management (Lead generation, Keyword ranking, Sales & ROI)
- Others - Identify opportunities, plan for request budget approval and get executed (on approval) new SEO related other digital marketing activities.
Digital Marketing Manager
Kaloupi IT Services
08.2015 - 09.2016
- Lead Generation - Daily tab on leads count, quality and sources of these leads to meet targeted bottom line growth
- Action points involve overseeing SEO activities, other online marketing and promotional work to ensure web visibility, traffic and lead generation keep growing
- Sales - Keep tracking what is selling and not selling to make sure a focus on generating more qualified leads
- Development - Suggest & get implemented user-friendly and SEO-friendly website including CTAs, easy-to-use navigation structure, SEO factors like Title, Meta Tags, unique content etc
- Off-Page & SEO Marketing – Keep Searching, Identify, analyze and targeted free & paid platforms that rank in on search engines and provide back links to increase visibility & branding
- Clients and Team Coordination - Coordinating with global clients for finalizing keywords, website structure, design and features to get work done through web-designers & developers and freelance content writers.
SEO Manager
GRO IT Solutions
07.2013 - 08.2015
- Responsible for strategy planning, SERP, traffic & lead generation, setting up & optimizing AdWords campaigns
- Job Profile:
- Account Management - Meet client's business objectives through required online marketing activities
- Monthly
- Planning of all SEO/SMM/Link related activities for each account
- Allocation of work to resources mapped with each account
- Ensuring quality and timely deliverables
- Periodic reporting and status updates
- Client Management - Communication (emails, chat, calls) on a daily/weekly/monthly basis to attend client questions, updating clients on status, etc
- Consultancy Ensuring quality and timely deliverables & Reporting
- Supervision of existing activities and their impact as well as exploring new avenues that can help achieve the defined business objectives
- Team Management - Setting up quality focused task and deadlines of team
- Training & guiding to team
- Overall coordination of tasks at team and project levels: internal and with client
- Performance evaluation and feedback process
- Coordinating with clients, web developers / designers, content writers and sales team
- Lead Generation - Generation leads through various marketing Campaigns
- Setting up & optimizing AdWords campaigns, Email & Social Media Campaigns including other online marketing and promotional work to ensure web visibility, traffic and lead generation keep growing and getting the targeted ROI.
Assistant Manager SEO
MarketsandMarkets Pvt. Ltd
03.2011 - 06.2013
- Responsible for online visibility, B2B lead generation & nurturing, promotion strategy, website optimization, team/vendor coordination, setting up & optimizing online campaigns, SEO-friendly website changes, organic keyword ranking and traffic generation
- Managing marketing team including inbound & outbound, content writers, developers
- Job Profile:
- Managed a team of SEO, social media, content, graphics, and SEM members to generate leads, traffic, and branding across all industry verticals through digital channels
- Defined & implemented SEO, SEM, SMO & content marketing strategies
- Conducted email/newsletter marketing
- Conducted website and competitor analysis and provided recommendations on site architecture, navigation, page layout, content, and landing pages to increase the conversion ratio
- Provided strategic and business consulting to increase traffic and leads through digital and web marketing
- Managed a team of search marketing professionals for campaigns and digital media planning and buying
- Provided analytics and reporting on ROI marketing and reputation management
- Coordinated with department heads to meet targets, including rankings in SERP, brand marketing, and leads
- Coordinated with designers, developers, sales, and research teams for better web performance and lead generation.
SEO Specialist
Krawler Information System
05.2010 - 03.2011
- Optimizing websites (On-Page) & SEM (Off-Page i.e
- Inbound & Outbound) for all B2B SaaS based & Cloud
- Computing Applications which includes CMS, CRM, HRMS, LMS, Project Management, ERP etc
- Setting-up & optimizing campaigns of Google Ads & LinkedIn Ads (Search & Display)
- Tracking performance (Website Traffic, Lead Generation & ROI)
- User-friendly website UI creation, optimizing content for SEO with proper CTA placement and meta optimization
- Implemented Off-Page strategies such as Keyword Research, Link Building, Forum & Directory creation, Article & Blog writing, Social Networking
- Monitored performance through Google Analytics, Webmaster, and other SEO Tools, reported Traffic Status
- Keyword Rankings, and Leads
- Collaborated with management on performance analysis, marketing strategies and platform & budget planning.
Team Leader
Sansoft Web Technology
03.2009 - 05.2010
SEO Executive
04.2008 - 02.2009
- Leading team of 8 SEO and responsible for managing more than 40 websites
- Responsible for on-page optimization, content development and off-page promotion for all projects
- Setup and optimizing paid campaigns - Google AdWords, Facebook Ads & Email Campaigns
- Responsible for setting up team’s targets and work allocation as per ability of SEO team members
- Maintaining weekly schedule of work and shifts timing of team members
- Training & guidance to team and weekly performance analysis of individuals
- Analyzing search engine ranking, visits and leads for targeted keywords of all projects
- Weekly reporting/meetings to management and clients for website related updates and performance.
Education
Diploma - Information Technology
Nutan Maharashtra Vidya Polytechnic
Pune, India05.2004
Certificate Course in Computer Programming -
MSBTE Mumbai
1997
Skills
- Marketing Strategies & Analysis: Digital Marketing Strategy, SEO strategies, Promotion Strategies, Marketing Plans, Content Strategy, Content Development, ORM, Performance Marketing, Market Research, Data Analytics, Customer Segmentation, Competitors Analysis
- Lead Generation (B2B, B2C, D2C): Lead Generation, Inbound SQL, Lead nurturing, Conversion Rate Optimization (CRO), Demand Generation
- Online Advertising: e-business advertising, Campaign Management, Campaign Optimization, Google AdWords, LinkedIn Ads, Facebook Ads, Display Advertising, Marketing Budget Management, Pay-Per-Click, PPC
- Online Marketing, Visibility & Branding: Search Engine Optimization, Website Traffic Generation, Digital Marketing, Search Engine Marketing, SEM, SEO, SMO, ABM, Social Media Marketing, B2B Marketing, Email Marketing, Online Reputation Management, Brand Awareness, Online Event Management
- Website & Automation: Technical SEO, Website Optimization, Landing Page Optimization, Web Architecture, Website Design & Development, Content Optimization, Process Automation, Salesforce, CRM, Database Management
- Client Coordination, Vendor Coordination, Team Management, Communication, Media Relations, Media Buying, Sales Coordination, Project Management
Technical Proficiencies
- Tools & Applications: Google Tag Manager, Google Analytics (GA4), Search Consol, AdSense, Omniture, AHREFS, SEMRUSH, Screaming Frog, DoubleClick, Salesforce CRM, ZOHO CRM, Microsoft Office Suite, Photoshop, Canva, Dreamweaver, Generative AI (ChatGPT 3.5 & Bard).
- Web Technologies & Database: HTML5, CSS, JavaScript, PHP, Laravel, WordPress, XML, MySQL.
Timeline
AVP - Digital Marketing
Wantstats Research and Media Private Ltd
04.2023 - 06.2023
AVP - Digital Marketing
Furion Analytics Research & Consulting LLP
07.2022 - 04.2023
Sr. Manager - Digital Marketing
Marketysers Global Consulting LLP
07.2021 - 06.2022
Digital Marketing Manager
Allied Analytics LLP
07.2018 - 07.2021
Digital Marketing Manager
ALCOR Mergers & Acquisitions
09.2016 - 06.2018
Digital Marketing Manager
Kaloupi IT Services
08.2015 - 09.2016
SEO Manager
GRO IT Solutions
07.2013 - 08.2015
Assistant Manager SEO
MarketsandMarkets Pvt. Ltd
03.2011 - 06.2013
SEO Specialist
Krawler Information System
05.2010 - 03.2011
Team Leader
Sansoft Web Technology
03.2009 - 05.2010
SEO Executive
04.2008 - 02.2009
Diploma - Information Technology
Nutan Maharashtra Vidya Polytechnic
Certificate Course in Computer Programming -
MSBTE Mumbai
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