Tushar Rao
Mumbai
Summary
Visionary and performance-driven Real Estate Sales Head with over 20+years of experience in large-scale residential and commercial real estate projects across Mumbai, Thane, Pune, and Aurangabad. Adept in sales strategy, marketing, CRM, and driving customer-centric innovations, with a sharp focus on residential sector growth, technology-led initiatives, and exceeding sales targets in highly competitive markets.
Overview
27
27
years of professional experience
1
1
Certification
Work History
General Manager – Sales & CRM
Inspira Realty
Mumbai
12.2021 - 07.2024
- Company Overview: Inspira Realty - Ajanta Pharma
- Oversaw sales and CRM across major residential projects including a 28-acre mixed-use development
- Achieved ₹400 Cr turnover across 8 projects Mumbai and Aurangabad ,improved lead-to-sale ratio by 35%
- Launched virtual site tours and digital walkthroughs, adapting to post-COVID buyer behaviour shifts
- Implemented In4Velocity ERP and M-Cube CRM, leading to a 40% improvement in sales cycle visibility
- Forged strong broker networks and partnered with home loan providers to enhance market penetration
- Conducted quarterly customer satisfaction surveys and implemented feedback loops for service upgrades
Founder
Marck Realty
10.2018 - 11.2022
- Managed rental market for residential, with over 65% of inventory control for Goregaon East market
- Specialized in self-redevelopment and land aggregation opportunities
- Delivered customer NPS improvement from 62 to 78 through improved post-sales service and transparency
- Provided concierge services to HNI/NRI clients—achieving a 92% client retention rate
Assistant Vice President – Sales & CRM
Spenta Corporation
Mumbai
08.2014 - 10.2018
- Led sales of luxury residential towers, generating ₹630 Cr in topline revenue
- Structured a 24-member sales and CRM team; introduced pre-sales call centers for lead conversion
- Grew direct digital marketing contribution to ₹200 Cr in sales
- Introduced personalized video brochures and virtual walkthroughs to attract remote buyers
- Consistently maintained a customer satisfaction score above 85%
AGM – Sales
The Wadhwa Group
Mumbai
02.2014 - 06.2014
- Revamped customer engagement model, reducing sales cycle time by 22%
- Enhanced CRM effectiveness through sales team training and KPI realignment
- Delivered consistent sales output through structured channel partner programs
DGM – Sales
Bombay Realty
10.2011 - 02.2014
- Company Overview: Bombay Dyeing
- Closed a landmark ₹9.5 Cr transaction in a single day
- Led complete residential sales lifecycle; drove brand awareness via consumer connect initiatives
- Spearheaded SAP and Salesforce CRM implementations
- Bombay Dyeing
Deputy General Manager – Sales & Marketing
Marvel Realtors
Pune
04.2009 - 09.2011
- Increased collections from ₹6 Cr/month to ₹35 Cr/month across 15+ residential projects
- Drove 60% growth in unit sales YoY; launched 'Home Customization Estimation' for luxury buyers
- Represented brand at international property exhibitions in the UK and Singapore
Senior Manager – Marketing & Sales
Adani Infrastructure
Mumbai
01.2008 - 03.2009
- Key team member for luxury residential masterplans at BKC, Surat, and Kochi
- Contributed to go-to-market strategies for premium residential offerings
Manager – Sales (Residential & Commercial)
Hiranandani Developers
Mumbai
02.2004 - 01.2008
- Promoted for outstanding performance in residential sales
- Increased residential unit sales by 30% through client referrals and personalized service
- Launched after-sales concierge services to enhance buyer satisfaction
- Learnt the entire Life Cycle of form Launch of a Tower till formation of society
Sales Representative - Assistant Manager Sales
HIE | RPGCC |BCNI | Acres Club
Mumbai
10.1997 - 12.2003
- Spearheaded sales of individual, family, and corporate club memberships by delivering customized presentations and building strong client relationships.
- Drove timeshare sales for RCI through persuasive group presentations and one-on-one consultations, achieving high conversion rates.
- Organized family day outings and exclusive club events to attract prospects, enhancing engagement and boosting membership sign-ups.
- Developed and executed corporate outreach programs, including tailored events and presentations, resulting in new B2B partnerships.
- Consistently exceeded sales targets through effective lead nurturing, CRM management, and referral-based selling strategies.
Education
Bachelor of Commerce -
Vivek College of Commerce
MumbaiSkills
- Residential Sales & Marketing Strategy
- CRM & Customer Lifecycle Management
- Channel Partner Development
- Digital Campaigns & Buyer Journeys
- Sales Team Structuring & Leadership
- Market Analysis & Product Positioning
- Virtual Tours & Tech-Enabled Sales
- Customer Experience & Retention
Certification
Mumbai University, 1997
Accomplishments
- Delivered over ₹2,500 Cr in residential sales across 50+ projects.
- Consistently achieved 30–40% YoY sales growth in key projects.
- Increased CRM-driven repeat business by 25% through loyalty programs and timely customer engagement.
- Received 'Top Sales Leadership Award' at Marvel Realtors (2010).
- Launched digital-first buyer journeys including WhatsApp bots, video calls, and e-booking systems.
Personal Information
- Title: Head Sales & CRM - Real Estate Industry
- Date of Birth: 02/09/74
Timeline
General Manager – Sales & CRM
Inspira Realty
12.2021 - 07.2024
Founder
Marck Realty
10.2018 - 11.2022
Assistant Vice President – Sales & CRM
Spenta Corporation
08.2014 - 10.2018
AGM – Sales
The Wadhwa Group
02.2014 - 06.2014
DGM – Sales
Bombay Realty
10.2011 - 02.2014
Deputy General Manager – Sales & Marketing
Marvel Realtors
04.2009 - 09.2011
Senior Manager – Marketing & Sales
Adani Infrastructure
01.2008 - 03.2009
Manager – Sales (Residential & Commercial)
Hiranandani Developers
02.2004 - 01.2008
Sales Representative - Assistant Manager Sales
HIE | RPGCC |BCNI | Acres Club
10.1997 - 12.2003
Bachelor of Commerce -
Vivek College of Commerce
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