Summary
Overview
Work History
Education
Skills
Additional Information
• Marico FACE OFF Challenge winner (2016) – Change perception of oats from breakfast cereal to anyti
Timeline
Generic
TUSHAR SALUJA

TUSHAR SALUJA

Management Consultant
New Delhi

Summary

Results-driven Management Consultant adept at helping companies improve customer experience, operational efficiency, and profitability. Also, a hands-on leader & team player with remarkable experience in sales & distribution in FMCG industry, managing multiple distributors (15+) & a team of 25+ people. Possessing 5 years of related experience and passion for contributing to business success.

Overview

6
6
years of professional experience
8
8
years of post-secondary education

Work History

Engagement Manager

Deloitte India
06.2022 - Current

Senior Consultant

01.2020 - 05.2022
  • Project 1: Strategy & Program Mgmt - User journey digitalization to enhance customer experience
  • Assessed existing customer journey to identify moments of truth in line with customer needs
  • Envisioned to-be user journey basis secondary research, surveys & gemba walk for redefined user persona
  • Recommended solutions viz
  • Online demo scheduler, virtual showroom, chatbot, digital lead mgmt etc
  • Collaborated with tech team to plan product sprints and rolled-out solutions for selected pilots
  • Increased digital leads contribution by 23% and retail conversion for the same improved by 11%
  • Achieved 2.1% virtual showroom sales contribution & enhanced CX score from 4.4 to 4.8 on a scale of 5
  • Project 2: Product Development / Project Mgmt - Profitability solution for Automotive & FMCG clients
  • Gauged stakeholders’ requirements to identify Critical to Quality parameters such as data collection & validation, data reporting, custom reports and data analytics to develop scalable solution
  • Penned-down user stories along with acceptance criteria & also gathered UX feedback from users
  • Developed product roadmap and liaised with cross functional teams to execute strategic activities
  • Effectuated project charter focusing on planning & status tracking to steer 100% adherence to timelines
  • Standardized data sharing b/w OEM & dealerships, using open APIs to integrate with existing systems
  • Addressed data discrepancy risks in dealers’ DMS by incorporating 100+ data validation logics
  • Customized interface to visualize KPIs & root cause analyses, along with Google like search mechanism
  • Converted 3 clients with annual business of 4.5+ Cr
  • Hence, awarded with “move the dot”
  • Project 3: Strategy & Ops Mgmt – Design and deployment of profitability improvement framework
  • Gauged every revenue & cost KPI across the P&L of the Auto OEM dealership network
  • Recommended & implemented key strategic initiatives and improved overall profitability by 16

Area Sales Manager

Pidilite Industries Ltd
04.2018 - 02.2019
  • Managed yearly business of INR 30 cr
  • For consumer products & a team of 30+ members
  • Won Range & Reach Cup-Jul & Aug’19 by improving range (lines sold) from 3.4 to 5.2 & reach (outlets billed) by 34

Area Sales Manager

Abbott Nutrition India
04.2018 - 02.2019
  • Managed a multi-category portfolio with annual turnover of INR 12 cr
  • A team of 30+ members
  • Reduced the high dependence of business on a single brand – PediaSure by doubling the effective coverage for another brand - Ensure & increasing its sales from program outlets by 72%
  • Ranked #1 Sales Champion all-India from Apr to Oct’18 for highest target % achievement

Management Trainee

06.2017 - 03.2018
  • Underwent rigorous training across ethical sales, marketing, traditional sales, customer marketing & modern trade
  • Improved efficiency KPIs by 15% using a revamped incentive structure keeping budget same

Digital Marketing

Abbott Nutrition India
04.2016 - 06.2016
  • Understand best practices followed by leading FMCG companies in digital space & devise digital strategy for the organization
  • Roles & Responsibilities
  • Understood & determined the customer journey to Purchase model for online shoppers
  • Evaluated different platforms on digital media in terms of ROI, convenience, impact & time to go-live
  • Analyzed insights & successful practices followed by leading FMCG Companies in E-Commerce
  • Rewarded with Star Intern award & Pre-placement interview, converted to Pre-Placement Offer

Associate Software Engineer

Accenture Services Pvt Ltd
10.2014 - 05.2015
  • Designed software based on understanding of the client’s requirements
  • Customize changes in the software as a developer per the requirements of the client SCHOLASTIC RECORD
  • Year
  • Degree
  • Institute
  • CGPA/

Education

MBA - Sales & Marketing

IMT
Ghaziabad, India
06.2015 - 03.2017

Bachelor of Science - Computer Science

Maharaja Agrasen Institute of Technology
New Delhi, India
08.2010 - 06.2014

High School Diploma -

Jaspal Kaur Public School
New Delhi, India
03.2009 - 03.2010

High School Diploma -

Jaspal Kaur Public School
New Delhi, India
03.2007 - 03.2008

Skills

Profitability

undefined

Additional Information

NA

• Marico FACE OFF Challenge winner (2016) – Change perception of oats from breakfast cereal to anyti

NA

Timeline

Engagement Manager

Deloitte India
06.2022 - Current

Senior Consultant

01.2020 - 05.2022

Area Sales Manager

Pidilite Industries Ltd
04.2018 - 02.2019

Area Sales Manager

Abbott Nutrition India
04.2018 - 02.2019

Management Trainee

06.2017 - 03.2018

Digital Marketing

Abbott Nutrition India
04.2016 - 06.2016

MBA - Sales & Marketing

IMT
06.2015 - 03.2017

Associate Software Engineer

Accenture Services Pvt Ltd
10.2014 - 05.2015

Bachelor of Science - Computer Science

Maharaja Agrasen Institute of Technology
08.2010 - 06.2014

High School Diploma -

Jaspal Kaur Public School
03.2009 - 03.2010

High School Diploma -

Jaspal Kaur Public School
03.2007 - 03.2008
TUSHAR SALUJAManagement Consultant