Tushar Sharma

Company Overview: India Today Group: A pinnacle of journalistic excellence, pioneering dynamic news coverage across diverse platforms.

Social media and syndications:

• Worked with the Marketing and Syndications team initially, which included projects like the UP Chunav campaign with Meta. Managing end-to-end social media execution between Meta and India Today Properties.
• Social media content planning, content creation, and data management for AajTak and India Today using social media tools.
• Providing clients with daily reports, working on the feedback, and managing marketing operations internally and externally.
• Point of contact for clients reaching out to buy content or footage from the news library.
• Build and manage strong relationships with clients to deliver the best through deliverables.
• During this executed Twitter and social media activity at the biggest events, like the India Today Conclave, Mindrocks, etc., along with the best anchors and celebs of the industry.

Strategic Partnerships and Social Media:

• Worked with India Today Gaming, managing a team of creators and editors. Content strategy for building the channel from scratch. This included shows, news-oriented content, and celeb interviews. Growing an audience organically on social media handles.
• Partnerships with brands like Google for the casual game segment websites and application, including other properties of ITG. Similar partnerships with other brands that are revenue-based.
• Partnerships and executions of events like India Today League, Dangal, etc. Ensuring brand deliverables for POCO, Infinix, Yippee, Tecno, WD Black, and many more. Merging these brands with in-house properties and making the social media presence strong.
• Cross-functional coordination with internal teams, like marketing, tech, editorials, and design, to ensure seamless campaign delivery.
• Build and manage strong relationships with partners and influencers to get the best delivered.
• Influencer campaigns for brands and event sponsors.
• Launched the Tak segment of YouTube channels for ITG. Experience with the best journalists and storytellers in the industry.