Tushar Sharma

• Led Advertising Microservice Strategy: Developed a strategy and roadmap for an e-commerce ad platform similar to Amazon Ads, enabling targeted ad creation, keyword targeting, real-time bidding, and analytics. Integrated with the product catalog and user data, generating $10 million in projected annual revenue.
• Designed Seller Dashboards: Created intuitive UI/UX for campaign management with A/B testing and automated bid optimization, achieving 25% higher ROI for early adopters.
• Ensured Compliance and Fraud Detection: Implemented GDPR/CCPA-compliant systems and fraud detection tools, reducing invalid traffic by 40%.
• Developed Coupon System: Designed dynamic coupon badges with PPC integration, boosting click-through rates by 20% and conversions by 25% in beta testing.
• Enhanced Coupon Targeting: Implemented advanced audience segmentation (e.g., first-time buyers, cart abandoners), increasing conversion rates by 30%.
• Built Budget & Analytics Tools: Created real-time coupon analytics and automated budget controls, minimizing seller overspending.
• Led PIM Microservice Development: Centralized product data for millions of SKUs, cutting onboarding time by 40% via bulk uploads and API integrations.
• Improved Customer Experience: Implemented AI-driven recommendations and visual search, increasing average order value by 15%, and reducing search time by 30%.
• Drove Omnichannel Solutions: Launched express order, BOPIS, and omni-fulfillment, enhancing digital order volumes, and operational efficiency.
• Mapped Customer Journey: Analyzed awareness-to-advocacy stages, tracking conversion rates, NPS, and engagement to refine touchpoints, and drive improvements.

Improved product assortments through brand show participation, driving optimal sales performance.
Secured partnerships with top brands like Puma and Nike, enhancing inventory-led model effectiveness.
Grew e-commerce accounts by managing platforms such as Amazon and Flipkart efficiently.
Analyzed SKU-level data to identify low-performing inventory and improve turnover rates.
Achieved seven percent margin increase by refining procurement and seasonal buying strategies.
Reduced ACOS by 30 percent while boosting ROAS through targeted PPC management on Amazon.
Established a nationwide logistics network after onboarding distributors across India.
Created comprehensive business reviews for leadership that shaped pricing and promotion strategies.