Tushar Sharma

Client 3 – Global Luxury Brand (Most Recent)|Senior SFCC Developer

• Served as a Senior SFCC Developer for a global luxury brand, delivering complex SFCC enhancements, upgrades, and optimizations under tight timelines and frequent releases.
• Owned end-to-end delivery of high-complexity features across multiple monthly releases, managing continuous requirement changes with minimal production risk.
• Delivered immersive and personalized customer experiences for targeted segments using custom feeds, APIs, feature toggles, and integrations with enterprise partners such as Monogrid and NewFace.
• Implemented advanced analytics and tracking enhancements, including: Google Tag Manager (GTM) data layer updates, custom event tracking, and trigger-based analytics.
• Designed and optimized PLP pagination, catalog navigation, and storefront performance for high-traffic, global campaigns.
• Led SFCC service upgrades and API version migrations, ensuring backward compatibility, and zero business disruption.
• Developed and maintained multiple custom SFCC cartridges, including Alipay, Amazon Pay, and Klarna payment integrations, as well as custom checkout and payment orchestration logic.
• Implemented OCAPI and SCAPI integrations to expose reusable, ready-to-consume endpoints for downstream systems, and omnichannel use cases.
• Led product catalog restructuring and PIM integration upgrades, supporting: multi-realm architecture, brand-, market-, and locale-specific data models.
• Owned complex payment flow transformations, including Amazon Pay upgrades, checkout flow changes, and One-Step Checkout migrations, coordinating extensively with downstream systems.
• Collaborated with third-party vendors, internal teams, and external partners, aligning SFCC releases with dependent platform schedules.
• Led discovery, refinement, development, deployment, and post-release hypercare, ensuring stable production rollouts.
• Authored technical design documents, spike analyses, and solution proposals using JIRA and Confluence.
• Managed deployments across Dev, QA, Stage, and Production environments, coordinating global releases across multiple time zones.
• Built and customized Page Designer components, ISML templates, and client-side JavaScript, implementing event-driven logic, and backend service integrations.
• Designed secure API handshake mechanisms, feed-based immersive integrations, and service-to-service communication.
• Operated in high-pressure, client-facing environments, maintaining direct accountability for delivery, estimations, and JIRA governance.

Client 2 – U.S.-Based Rental Property Giant, Ecommerce.

• Improved storefront capabilities resulted in a 5% increase in customer engagement through enhancements on Property Listing Pages (PLP) and Product Detail Pages (PDP).
• Integrated third-party services, including: Melissa Address Validation, LexisNexis, and fraud detection systems, ensuring secure, compliant, and legally sound rental transactions.
• Designed and implemented Flexible Move-In Time functionality, increasing customer retention by 14% through improved owner-tenant scheduling.
• Built and scaled Rent-By-Phone functionality, enabling secure order processing via phone and email; currently driving approximately 20% of total orders.
• Implemented bad weather notifications across PLP, PDP, email communications, and self-care portals using third-party APIs, improving customer trust and conversion.
• Regularly handled A/B testing, cookie and consent management, job orchestration, customer object modeling, encryption, and data security, ensuring storefront stability, and regulatory compliance.

Client 1 – Global E-commerce Merchandising Retailer.

• Led the development, support, and maintenance of SFCC storefronts across WebApp and Native App platforms for a global customer base.
• Optimized Order History pages using custom pagination and service-level improvements, reducing response time, and improving cross-device user experience.
• Integrated OMS services to enhance dashboard accuracy, order synchronization, and transactional reliability.
• Analyzed and resolved production issues, achieving: 10% reduction in critical production bugs, 16% reduction in high-risk defects, and 22% reduction in customer experience–impacting issues.
• Executed brand repositioning initiatives, including logo updates, copy changes, and refactoring of static and dynamic storefront assets.
• Authored spike and technical design documentation defining APIs, service contracts, and architectural approaches.
• Built automated SFCC jobs and schedulers, reducing manual operational effort by 30%.
• Supported Global Core requests across APAC, EMEA, North America, and Japan, collaborating across time zones.
• Participated in technical decision-making, sprint refinement, estimation, and knowledge transfer sessions.
• Performed codebase cleanup and security remediation, reducing legacy vulnerabilities and production-impacting defects by 25%.

• Led the development and maintenance of SFCC e-commerce storefronts for a leading U.S.-based apparel retailer.
• Accelerated the order conversion rate by 20% by developing both frontend and backend integrations for third-party delivery and payment services.
• Prevented potential business loss by acting as the primary SFCC support and maintenance owner, serving as the sole Salesforce API developer during critical phases.
• Designed and launched a mobile application, with backend services powered by SFCC APIs and Open Commerce API (OCAPI).
• Redesigned storefront pages based on provided visual designs, enhancing customer experience by 1.5x.
• Implemented and enhanced pages for: Home, Category Landing, PLP, PDP, Order History, Order Details, Campaign, and marketing pages.
• Optimized images and assets to improve performance and user experience.
• Managed site merchandising activities, including: Product and catalog management, content and online marketing management, order management, and technical configurations.
• Introduced custom Pick-Up Store functionality as Lead Developer and Team Lead, boosting delivery efficiency and improving order conversion by 15%.
• Enhanced order management services integrated with SFCC storefront, reducing OMS operational costs by 10%.
• Provided knowledge transfer, training, and guidance to teams on SFCC Administration, including: Jobs, Replications, Locales, Site Import/Export, System and Custom Objects, and Embedded CDN configurations.
• Implemented mobile app-specific customizations and configurations using SFCC APIs.
• Conducted a detailed impact analysis for Salesforce maintenance releases, ensuring zero business disruption.
• Prevented approximately 15% potential business loss by resolving major and minor production issues impacting storefront stability.