TUSHAR VERMA
Ghaziabad
Summary
Dynamic and results-oriented E-commerce Marketplaces Manager with a proven track record of success in managing online sales channels. Skilled in catalog management, SEO optimization, and competitor analysis to drive business growth. Experienced in leveraging data-driven strategies and reverse engineering competitor marketing tactics to gain a competitive edge. Adept at optimizing product listings, implementing SEO techniques, and maximizing sales opportunities across various e-commerce platforms.
Overview
3
3
years of professional experience
Work History
Category Manager (Private Label Brands)
Pharm Easy
Mumbai
2022.10 - Current
- Spearheaded the Amazon Marketing Services (AMS) campaigns, managing over 50 campaigns with 30 Pareto products, handling around ₹50 lakhs in inorganic sales, leading to a 30% increase in sales within the first six months.
- Managed and optimized the end-to-end operations for Amazon and Flipkart marketplaces, ensuring seamless handling of 250 listings, efficient management of 30,000 inventory units per month, and smooth order fulfillment.
- Conducted comprehensive data analysis on sales performance, identifying trends and opportunities to drive revenue growth from 50 lakhs to 75 lakhs per month within four months.
- Developed 95% accurate sales forecasting by reverse engineering competitors' advertising strategies, analyzing historical data, and studying market trends. This initiative improved inventory management and reduced both stockouts and stock overflow by 15%.
- Implemented streamlined processes for monitoring product pricing, P&L analysis, and average daily sales to optimize inventory management, advertisement funnel checks for growth and an advertisement metrics tracker for campaign analysis.
- Reviewed competitor activity in order to stay ahead of industry changes.
- Prepared reports summarizing current market conditions and their impact on assigned categories.
Founder
FitnHome
Nagpur
2022.01 - 2022.10
- Established FitnHome, specializing in sports and fitness equipment, focusing on multifunctional push-up boards to meet the increasing demand for versatile home fitness solutions.
- Conducted market research revealing limited competition and identified potential profitability through strategic procurement.
- Identified suppliers, negotiated terms, and optimized procurement processes to enhance profitability. Achieved 15% increase in total sales.
- Setup and managed Amazon account, optimized product listings, and implemented SEO and advertising campaigns to drive sales. Generated ₹6.5 lakh in total sales with an average ROI of 5.2. Drove ₹4.7 lakh in sales through advertising campaigns. Maintained an average CVR of 5.7% and a CTR of 0.7%.
- Developed partnerships with fitness influencers and micro-influencers to endorse FitnHome products, increasing brand visibility and credibility in the fitness community. Collaborated with influencers to create engaging content and product reviews, resulting in a 20% boost in online engagement and a significant expansion of the customer base.
Marketing Strategist
Fabrun
Jaipur
2021.01 - 2022.01
- Cataloging products on Shopify platform.
- Established connections and secured orders from 200 colleges, along with establishing relationships with 100 corporate clients and fulfilling their orders.
- Managed operations from order acquisition to fulfillment.
- Executed strategies for Meta and Google Ads campaigns.
- Implemented process improvements for logistics and sales operations.
Education
BE in Civil Engineering -
Shri Ramdeobaba College of Engineering & Management
01.2022
HSC -
Shikshan Maharshi Shrihari Jiwatode Jr Chandrapur
01.2017
SSC -
Macaroon Student Academy
01.2015
Skills
- Data Analytics
- E-commerce Cataloging and SEO
- Amazon Advertisement
- Flipkart Advertisement
- Microsoft Excel
- Shopify
- Google And Meta Ads
- P&L Management
Timeline
Category Manager (Private Label Brands)
Pharm Easy
2022.10 - Current
Founder
FitnHome
2022.01 - 2022.10
Marketing Strategist
Fabrun
2021.01 - 2022.01
BE in Civil Engineering -
Shri Ramdeobaba College of Engineering & Management
HSC -
Shikshan Maharshi Shrihari Jiwatode Jr Chandrapur
SSC -
Macaroon Student Academy
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