Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tushar Verma

Growth Strategist
Noida

Summary

Product and Category Growth Specialist with experience driving end-to-end ownership across e-commerce, from new launches and marketplace strategy to P&L management and funnel optimization. Skilled at building high-impact SKUs, scaling categories, and leading data-driven decisions across product, marketing, and sales

Overview

3
3
years of professional experience
2022
2022
years of post-secondary education

Work History

Manager Ecommerce (Growth)

Physics Wallah
08.2024 - Current
  • I took over the Kids vertical when it was doing ₹7L/month (Nov ’24) and scaled it to ₹1Cr+/month by June ’25, while reducing TACoS from 140% to 60% through a sharp focus on product hits, channel strategy, and cross-functional coordination.
  • Hands-on ownership of CM2 and CM3 — went deep into margins, bundling, return rates, and contribution analytics to ensure that scale didn’t come at the cost of profitability.
  • Researched and launched multiple high-performing SKUs by tracking trends, diving into market and consumer insights, and analyzing what is working in competitor catalogs.
  • Streamlined product lifecycle and inventory flow — built processes to reduce dead stock, cut down returns, and increase fill rates without blocking working capital.
  • Partnered with marketing and tech to close funnel gaps, drove improvements in session-to-order, repeat rates, and category-level LTV by working on both product and experience.
  • Actively tracked ratings and reviews, mapped customer pain points, and used those insights to close feedback loops with product, content, and ops.
  • I ran pricing experiments and tracked ASP shifts across cohorts and timeframes, tweaked positioning to maintain category competitiveness, while protecting margin.
  • Managed end-to-end sales operations across Amazon and Flipkart for JEE, NEET, CUET, and CBSE categories — owned P&L, ads, SEO, strategy, and execution.
  • Scaled the brand to a category leadership position across 4–5 major entrance prep segments, leveraging sharp listing hygiene, organic rank pushes, and tight ad planning.
  • Delivered 2.5x growth on Amazon and 3x on Flipkart, managing ad spends exceeding ₹40L per month — optimized campaigns based on ACoS, share of voice, and product lifecycle maturity.
  • Resurrected stagnant growth in key categories by going back to basics: fixing listings, cleaning SEO, fixing product-page friction, and plugging channel-specific gaps.

Assistant Manager Ecommerce

PharmEasy
10.2022 - 04.2024
  • Spearheaded the Amazon Marketing Services (AMS) campaigns, managing over 50 campaigns with 30 Pareto products, handling around ₹ 50 lakhs in inorganic sales, leading to a 30% increase in sales within the first six months.
  • Managed and optimized the end-to-end operations for Amazon and Flipkart marketplaces, ensuring seamless handling of 250 listings, efficient management of 30,000 inventory units per month, and smooth order fulfillment.
  • Conducted comprehensive data analysis on sales performance, identifying trends and opportunities to drive revenue growth from 50 lakhs to 75 lakhs per month within four months.
  • Developed 95% accurate sales forecasting by reverse engineering competitors' advertising strategies, analyzing historical data, and studying market trends. This initiative improved inventory management and reduced both stockouts and stock overflow by 15%.
  • Implemented streamlined processes for monitoring product pricing, P&L analysis, and average daily sales to optimize inventory management, advertisement funnel checks for growth, and an advertisement metrics tracker for campaign analysis.
  • Reviewed competitor activity in order to stay ahead of industry changes.
  • Prepared reports summarizing current market conditions and their impact on assigned categories.

Education

BE -

Shri Ramdeobaba College of Engineering & Management

HSC - undefined

Shikshan Maharshi Shrihari Jiwatode Jr

SSC - undefined

Macaroon Student Academy

Skills

  • TACoS Reduction Strategy Across Product Lifecycle
    From 140% to 60% — tied to real growth and PnL wins

  • Zero-to-One Category Building in Competitive Marketplaces
    Proven in Kids vertical and entrance exam categories

  • High-Budget Ads Scaling with Margin Preservation (₹40L/mo)
    Not just spending — delivering 25x–3x growth with control

  • Consumer-Led SKU Discovery Using Ratings, Reviews & Retention Loops
    Turning user signals into product strategy

  • Cross-Marketplace Rank Climb via Organic Paid Flywheels
    Navigating Amazon Flipkart algorithm games

  • Hands-on CM2/CM3 Optimization with Return Rate Inventory Levers
    Profit-first scaling, not just top-line showbiz

Timeline

Manager Ecommerce (Growth)

Physics Wallah
08.2024 - Current

Assistant Manager Ecommerce

PharmEasy
10.2022 - 04.2024

HSC - undefined

Shikshan Maharshi Shrihari Jiwatode Jr

SSC - undefined

Macaroon Student Academy

BE -

Shri Ramdeobaba College of Engineering & Management

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Tushar VermaGrowth Strategist