Twinkle Aggarwal

• Developed compelling pedagogy for two premium categories, driving a 350% adoption increase and 70% rating improvement.
• Achieved a skyrocketing 4.8-star customer satisfaction rating while spearheading 2 offline centers
• . My data-driven approach and commitment to excellence fueled exceptional results, exceeding customer expectations by 40%
• Championed metric-based educator training, resulting in a 50% rating increase.
• Led pricing and ROI initiatives, achieving annual revenue targets by 118% and reducing category burn by 65% and category profitability of 72%.
• Spearheaded strategic GTM plans, skyrocketing category revenue

• Responsible for category growth and sustainability
• P&L management FY 22-23, and FY 23-24
• Recorded growth of 150% in revenue and 98% in Yearly profits.
• Building different distribution channels for sales offline and online sales
• Leading team of 50 individuals with different backgrounds in sales, marketing, content building, and channel distribution
• Cross-functional team building and stakeholder management
• Maintaining 5-star customer rating for category

Strategy & Growth Planning

• Proved successful working within tight deadlines of 2 months and delivering best-ever revenue for category, with growth of 63% with category moving from low to medium ARPU in fast-paced atmosphere.
• Used coordination and planning skills to achieve KPI and AOP growth of three KPI revenue (++ 63%), New leads generation (++ 39%), and View and popularity growth by (12%) MOM.
• Category growth as of June 22 (++114%), YTD contribution growth from 9% to 17%
• Distribution Channel (YouTube, Instagram, and UN Platform ) enhancement with millennial-centric promotional graphics, taking inline design and operations team.
• Created dedicated team of educators to enhance working relationships.
• Managed team of 3 employees, overseeing onboarding, training, and professional growth of educators.
• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
• Category budget management.

Key account Management

• Educate clients on new products & features and updated account information to maintain high standards of client service.
• Contributed to annual revenue goals by selling new services and developing new accounts.
• Expanded sales by 43% by facilitating client satisfaction and renewing customer relations.

Youtube and Social Media Marketing.

• Used content management system to analyze user engagement and website traffic metrics.

Category Distribution channel growth.

• Managed content distribution to online channels and social media platforms.
• Maintained content marketing calendar to schedule creation and delivery deadlines.
• Approved, reviewed and edited content flowing to website.
• Conceptualized, planned and executed original designs for wide range of Channel properties.

Vendor management ( External and internal agencies )

On-floor Creative design management

BTL/ATL Activities

Channel Marketing

Brand Shop management

Visual Merchandising

SSR management ( Target achievements and hygiene maintenance)

Branch Budget management

• Created proposals and organised pursuit documentation to support marketing staff.
• Maintained status reports for client projects.
• Conducted consumer surveys and gathered data on purchasing habits for use in branding efforts.
• Analysed consumer trends for improved product positioning in the market.

• Helped sales professionals maintain customer relationships by making follow up calls to recent buyers.
• Helped organize sales events and meetings and set up spaces.
• Managed customer expectations and helped navigate sales processes.