Twinkle Kalkandha
Delhi
Summary
Veteran professional bringing many years of experience in the field and deadline-oriented nature focused on maximizing client results. Consistently takes ownership of day-to-day operations and special projects. Accomplishments include restructuring and launching campaigns, increasing revenue, and controlling costs.
Overview
6
6
years of professional experience
Work History
Growth Strategist
Appventurez
Noida
10.2021 - Current
- Enabled the sales team by preparing pre-sales reports, decks and presentations.
- Fostered synergy between sales and marketing teams to align strategies, to maximize revenue growth.
- Assisted in developing promotional materials and marketing campaigns for the Sales team.
- Worked on CRM tools such as Hubspot and Leadsquare.
- Demonstrated leadership by making improvements to workflows, further maximizing profits.
- Conducted market research to identify potential customers and managed the sales pipeline from lead generation to lead closure.
- Researched market trends, competitor analysis, and pricing models for bid decisions.
- Revamping and creating website pages that are in sync with the most trending content in the market related to our services.
- Coordinating with the designer, frontend, and backend developers for routine updates of the website.
- Creating a monthly content calendar for revamping and creating blogs, e-books, service pages, and other landing pages of the website.
- Executing all the branding and PR activities.
Account Manager
White Pencil Studio
Noida
07.2021 - 09.2021
- Monitored performance metrics such as cost, ROI analysis, timeline, quality control, and customer satisfaction.
- Liaised between senior management, project team members, and clients to ensure effective communication.
- Managed project documentation, encompassing project budgets, change orders, and invoices.
- Identified potential risks and developed mitigation strategies.
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
- Created comprehensive reports on account performance and presented them to stakeholders.
- Analyzed client data - SOWs and RFPs.
- Conducted post-project evaluations to assess the effectiveness of strategies.
- Managed multiple end-to-end projects simultaneously.
- Developed strategies to increase revenue from existing accounts.
- Drafted proposals outlining services, costs, and benefits for prospective customers.
- Maintained accurate records of all customer interactions in the CRM system.
Organic Growth Head
CK Birla Group
Gurugram
01.2021 - 07.2021
- Revamped two healthcare business websites in 3 months (800+ pages), including AMP development
- Organic traffic growth from 50k to 100k in V months.
- Built an in-house digital team of 12 people responsible for hiring, training, and mentoring.g
- Created and executed an organic strategy for both businesses.
- Set up a lead generation tracking process for all the organic channels.
Marketing Head
Appinventiv
Noida
01.2019 - 01.2021
- Helped grow the organic reach to 150K+
- Recruited, hired, and trained over 30 marketing professionals, including copywriters, SEO specialists, and social media experts.
- Developed marketing strategies to meet and exceed readership and visitors on the website.
- Generated 500 MQLs per month.
- Strategized and led an in-house product, Mobileappdaily, and steered its organic growth to 1 lakh monthly visitors, demonstrating a solid entrepreneurial drive.
Education
B.Tech -
MDU
Rohtak03.2015
Skills
- Sales Enablement
- Project Management
- Digital Marketing
- Customer Retention
- CRM tools- Hubspot & Leadsquare
- Marketing Strategy Development
- Risk Mitigation
- Content Research and Development
- Business Development Strategies
- SEO Copywriting
- Google Analytics
- Ahref and SEM Rush
- Search Console
Timeline
Growth Strategist
Appventurez
10.2021 - Current
Account Manager
White Pencil Studio
07.2021 - 09.2021
Organic Growth Head
CK Birla Group
01.2021 - 07.2021
Marketing Head
Appinventiv
01.2019 - 01.2021
B.Tech -
MDU
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