Twinkle Sirohi
Meerut
Summary
Achieved 4-8x return on ad spend (ROAS) and reduced cost per acquisition (CPA) by 40% through strategic campaign management and innovative testing methodologies. Proven expertise in meta advertising and creative testing frameworks enhances performance metrics significantly.
Overview
4
4
years of professional experience
Work History
Senior Media Buyer
Branmark Infomedia Pvt. Ltd
Meerut
08.2024 - Current
- Managed monthly budgets ranging from ₹10L to ₹2Cr, achieving four to eight times ROAS across campaigns.
- Designed and executed comprehensive strategies that enhanced conversion rates by 30% to 50%.
- Reduced CPA by up to 40% through advanced testing and bid optimization techniques.
- Developed creative testing frameworks, increasing CTR by over 70% while decreasing CPMs.
- Led a team of buyers, analysts, and editors to deliver consistent high-volume performance results.
International Sales Manager
Interomob media Pvt. Ltd.
Meerut
04.2022 - 07.2024
- Increased global revenue by 40–80% year over year across APAC, UAE, Africa, and Europe.
- Expanded business into 8–12 new international markets through strategic partnerships.
- Built a distributor network across key regions, driving 30%–50% growth in channel sales.
Education
MBA - (HR, IT)
Subharati University
Meerut,India02-2026
Bachelor of Arts -
CCS University
Meerut,India04-2022
Skills
- Campaign management and media buying
- Team collaboration
- Advanced Excel proficiency
- Publisher management
- Graphic design with Canva
- Video production and editing
- Banner creation
- Meta advertising expertise
Timeline
Senior Media Buyer
Branmark Infomedia Pvt. Ltd
08.2024 - Current
International Sales Manager
Interomob media Pvt. Ltd.
04.2022 - 07.2024
MBA - (HR, IT)
Subharati University
Bachelor of Arts -
CCS University