Twinkle Verma

• Managed and maintained webcast data, ensuring accurate and high-quality inflows into Salesforce CRM for seamless tracking and reporting.
• Analyzed marketing and event data to identify engagement trends across email campaigns, webinars, and digital outreach channels.
• Wrote and optimized complex SQL queries for large datasets, streamlining performance reporting and improving data access efficiency by 17%.
• Utilized advanced Tableau functionalities—including calculated fields, parameters, and sets—to build dynamic, interactive dashboards tailored to user needs.
• Designed and presented monthly Opt-ins reports for Risk, Private Equity, and MT practices, providing insights that led to a 94% increase in subscription rates over the year.
• Collaborated with Senior Managers in strategic brainstorming sessions to optimize processes, implementing automated sheets that improved efficiency by 10%
• Designed and delivered interactive Tableau dashboards for campaign and event performance, enabling data-driven decisions for 10+ global stakeholders.

• Managed cross-functional stakeholder reporting requests for marketing campaigns and post-event analytics.
• Performed data cleaning task for the team, includes -Duplicate cleaning (using Dupeblocker), Email Bounceback cleanup and other data related updates.
• Delivered insightful Power BI dashboards that highlighted KeyPerformance Indicators(KPI) and financial outcomes, enhancing visibility for over 20 stakeholders.
• Identified and addressed data quality issues through root cause analysis, reducing errors by 37% and enhancing reporting reliability.
• Collaborated with the US Marketing team in gathering and redefining data requirements for various campaign requests.

• Managed a request-based process WKW Reporting (Who Knows Who) and reported to clients, partners, and internal leaders.
• Improved CRM data hygiene by eliminating redundancies, reducing duplicate records by 15%.
• Collaborated with stakeholders to maintain data consistency across regions and business units.
• Spearheaded projects including - Orphan Contact Mapping, BoardEx data transitions, and duplicate cleansing, enhancing data accuracy and ensuring seamless system integration.
• Gathered and curated executive-level insights via BoardEx and CapitalIQ to strengthen stakeholder targeting and engagement strategies.

• Managed high-volume customer inquiries for Amazon UK, providing prompt resolutions and ensuring a seamless customer experience.
• Handled client interactions professionally, addressing product and service concerns while maintaining high customer satisfaction levels.
• Worked in YPP (Youtube Partner Program)- Maintained compliance with data security protocols, preventing unauthorized access to sensitive information.

GPA: 6.015