Summary
Overview
Work History
Education
Skills
Locationpreference
Personal Information
Languages
Timeline
Generic

PRATHAP PULA

Tirupati

Summary

A competent and versatile professional with great learning-agility and proven record of achievements with credit of implementing ideas that fueled market presence and drove profitability; targeting challenging opportunities in Sales, Marketing& Business Development with a growth oriented organization. Location Preference: Tirupati, Nellore& Vijayawada

Competent professional having nearly 17 years of experience, acknowledged for managing Channel Expansion & Management, Channel Strategy Development, Dealer & Distribution Management, Product Management, Key Account Management. Product Launching and Customer Relationship Management Successfully managed 5 districts under Finolex Industries Ltd. and increased sales volume from 30cr to 250cr. Proficient in maintaining, track of market share, addressability, reach, volume, product mix-related objectives, and sales-hygiene quality Expertly built a strong distribution network for achieving greater market reach & penetration which led to increased sales Skilled in managing all aspects of sales, revenue attainment and management of channel partnerships; evaluating, Identifying and securing large product channel deals Impressive success in engaging with clients from diverse segments with proven excellence in providing solution based approach, focused on resolving their needs, thereby creating a win-win situation for long-term client retention Streamlined sales operations support functions including market research, technical marketing, sales engineering and contracts management for enabling quicker decision making Proficient in managing & leading teams for running successful business development operations & experience of developing procedures, service standards for business excellence Strong management skills, capable of leading & training individuals to maximize levels of productivity; a knack for motivating workforce for exceeding client expectations and in-turn driving the organizational growth

Overview

17
17
years of professional experience

Work History

Deputy Manager – Channel Sales & Projects

Finolex Industries Ltd.
Tirupati
03.2016 - Current
  • Monitoring channel partner capability and capacity management, ensuring that appropriate resourcing models were in place
  • Identified & established strategic alliances / tie-ups with new business partners, resulting in deeper market penetration
  • Maximized revenue opportunities through effective forecasting, pricing, rate management, optimal business and distribution channel mix
  • Managing micro marketing initiatives, merchandising, and space management for key customers, including product benchmarking by researching competitors and market prices for similar items, as well as determining product quotes and pricing and reporting to state head
  • Identifying new markets and commercial prospects, as well as tracking sales and submitting data to the Sales Office
  • Supervising primary, secondary sales, and maintaining adequate stock levels and displays
  • Performing distributor Management including Appointment, Minimum Stock Maintenance, Route Scheduling, and Remittance Planning
  • Assessing team performance on a weekly and monthly basis and directing them to meet the aims of respective territory by corporate goals; developing the market map regularly to identify weak areas and appoint a dealer network to increase revenue and market share
  • Restructuring operations and introducing important measures to bring in profitability including establishment of new local offices, strategic partner alliances for business processes and team re-organization
  • Generating plans and strategies to grow the marketing department's consumer base; encouraging the associates to meet their monthly financial targets
  • Planning budget & Sales value forecasting and developed Trade Market as well project customers
  • Highlights: Proficiently covered the market gap by managing existing dealers and appointing new dealers
  • Spearheaded dealer issues for better relationship with the clients resulting in a range selling and sale of high end products at different levels, thus increasing profitability for both company as well as for clients
  • Developed Plumber network & Key Influencers Base in Market and increased 70% of sales through channel and attained 15 –30% higher margin than the industry average
  • Extensive experience in opening new logos and growing the existing ones into multiple service lines across territories
  • Devised & effectuated go-to-market strategy of introducing products to win mutually beneficial deals; pioneered business development to enhance revenues by identifying market opportunities
  • Defined product/channel marketing strategy, including development of channel marketing activities in accordance with overall business goals and objectives.

Territory Sales Manager

Syska Led Lights Pvt. Ltd.
Tirupati
10.2014 - 02.2016
  • Mapped business / system requirements by interacting with business managers, consultants, vendors & clients and translating these requirements into functional specifications
  • Received approval from architects/consultants/specifies
  • Organized promotional activities including meets, seminars, competitions and provided activity feedback to branch head periodically
  • Paid regular visits to market as per Permanent Journey Plan (PJP)
  • Achieved key targets in the distribution network (sales, revenue) in the territory and increased the retail outlet sales
  • Identified special/seasonal occasions to monitor sale of products; provided consumer promotional programs that drove sales volume, profit and share in key accounts
  • Implemented project plans within pre-set budgets and deadlines
  • Leading the projects from the stage of initiation till delivery
  • Highlights: Exceeded sales and profit goals by up to 0% and 70% respectively, from first year of opening and in each ensuing year
  • Expanded channel and increased distributor & retail coverage like FMCG across Rayalaseema & Nellore
  • Added RPD's (Rural Preferred Dealers) to improve secondary sales.

Sr. Executive Marketing

V-Guard Industries Ltd.
Chittoor, Nellore & Prakasam Districts
01.2011 - 12.2014
  • Increased the number of outlets in the allocated territory, Dealers Product as well as Market Share by 30% by being top performer of the Area for two years in a row.

Asst. Manager Channel Sales

Welkin Convergence Pvt. Ltd.
Tirupati
01.2014 - 10.2014
  • Managed various products including Maple Rice Cookers, LPG, Mixer, Non Stick, Appliances
  • Collected bad debts and outstanding amount within span time
  • Increased product range in availability at dealer point as well as secondary sales and Developed Rural area market
  • Ensure dissemination and effective use of various sales schemes, ensuring new channel Development
  • Ensure accomplishment of agreed upcountry sales and revenue targets by developing assigned market channel and product.

Asst. Sales Manager

Environ Energy Corp (I) Pvt. Ltd. (Formerly Shell Solar India Pvt. Ltd.)
Chittoor District
06.2007 - 12.2010
  • Managed products like solar water heaters and lighting, taking care of branch sales
  • Developed and expanded market in and around allocated area, successfully cleared all pending and old receivables
  • Awarded The Best Performer for the year of 2009.

Education

MBA (Marketing) -

S.V University
01.2007

B.Com. -

S.V University
01.2004

Skills

  • Sales & Business Development
  • Channel Marketing Strategies
  • Product & Key Account Management
  • Distribution/Channel Management
  • Market & Competitive Analysis
  • Research & Development
  • Sales Training & Leadership
  • P&L / Revenue Growth
  • Account Management
  • Growth Acceleration
  • Communication & Networking
  • Analytical & Problem Solving
  • Time Management & Multitasking
  • Operating System: Windows
  • MS Office: Word, Excel, PowerPoint

Locationpreference

  • Tirupati
  • Nellore
  • Vijayawada

Personal Information

Date of Birth: 05/22/81

Languages

  • English
  • Telugu

Timeline

Deputy Manager – Channel Sales & Projects

Finolex Industries Ltd.
03.2016 - Current

Territory Sales Manager

Syska Led Lights Pvt. Ltd.
10.2014 - 02.2016

Asst. Manager Channel Sales

Welkin Convergence Pvt. Ltd.
01.2014 - 10.2014

Sr. Executive Marketing

V-Guard Industries Ltd.
01.2011 - 12.2014

Asst. Sales Manager

Environ Energy Corp (I) Pvt. Ltd. (Formerly Shell Solar India Pvt. Ltd.)
06.2007 - 12.2010

MBA (Marketing) -

S.V University

B.Com. -

S.V University
PRATHAP PULA