Ubaid Hakim
Media Planner | Integrated Media Marketing Strategist
Bangalore ,Karnataka
Summary
Enthusiastic marketing communications media planning Professional with over 10 years of industry experience. Adept in all aspects of media marketing from research & analysis, developing plan to implementation and strategic media buys. capable of executing wide range of business and media strategies to create visibility and ROI for brands.
Overview
3
3
years of post-secondary education
9
9
years of professional experience
Work History
Media Director
Initiative , IPG Media Group
Bangalore , Karnataka
08.2019 - Current
- Part of the team managing Media Mandate for Amazon.in
- Formulating & implementing media strategies for three evolving and highly fragmented and hence extremely competitive pods for Amazon in India eg, Amazon Pay, Grocery and Exclusives/Specials. Annualized size of the business is estimated at 400 Cr's
- Some of my key roles on the business entails Incorporating product research and demographics into formulating media plans.
- Identified potential areas of media purchase with maximum cost effectiveness
- Layering Media data with client's business data to identify High value audience,priority geo's etc for the aforementioned pods
- Clearly stating media objectives for each campaign,devising a robust action plan and mobilizing the teams for action/implementation
- Review campaign approach and ensure, the same is in line with the expectations set into the brief.
- Suggesting media approach for the year ahead keeping in view the category nuances and cross pod learnings
Business Group Head
Wavemaker
Bangalore , Karnataka
06.2017 - 07.2019
- Part of the team managing media Mandate for FMCG major ITC (Foods, Stationary and Agarbatti Division).
- Formulating & implementing media strategies for Categories like, Juices, Stationary, Agarbatti (Incense Sticks),Coffee and Diarywhitners.
- Layering media data with client's internal business index to arrive at potential consumer base,their demographics and priority geographies to rationalize media investments across dimensions
- Ensure plans and strategies tie back to the CPRP benchmarks set by the client.
- Ensuring media objectives for each of the aforementioned pods are clearly stated to workout an action plan that meets client's expectations, mobilizing resources to execute the plans.
- Projecting media budgets and deliveries to be achieved within that budget for the year ahead, keeping the emerging trends of the competitive ecosystem for each of the aforementioned categories at the heart of the projections.
- Establish a team spirited environment through a positive and proactive leadership style.
- Work with cross-functional teams within agency.
Media Group Head
MPG
Gurgaon , New Delhi
10.2016 - 05.2017
- (Arena Media India Pvt Ltd.) - Gurgaon.
- Part of the team managing media Mandate for Home Appliance bigwig “LG”.
- Handling LG’s most Media Aggressive Segments Like Home Appliance and Mobile communications.
- Help brand managers maximize eyeballs for their brands by devising efficient media Communication strategies.
- Develop integrated communication plans encompassing traditional and non-traditional media strategies.
- Handle multiple priorities/tasks and work independently and as a part of a team.
- Maintain strong professional relationships with clients, colleagues and vendors.
- Work with cross-functional teams within agency.
- Devising Media Approach for New Business Rope-in’s.
Media Group Head
Initiative, IPG Media Group
Gurgaon, New Delhi
10.2015 - 09.2016
- IPG Media brands (Lintas Media Group) - Gurgaon.
- Was Part of the team managing media duties for FMCG major Reckitt Benckiser.
- Handled RB’s highly penetrated brands Harpic + Lizol Portfolio.
- Help brand managers maximize eyeballs for their brands by devising efficient media strategies.
- Ensure that plans and strategies to be presented follow the CPRP benchmarks Set by the client.
- Presenting media Plans and strategies to the clients and taking their approvals on the same.
- Briefing teams for implementation and ensuring timely execution of the plans.
- Projecting media budgets and deliveries to be achieved within that budget for the year ahead.
- Establish a team spirited environment through a positive and proactive leadership style.
Business Manager
Maxusglobal Group M
Gurgaon , New Delhi
01.2012 - 09.2015
- Maxusglobal (Group M) - Gurgaon.
- Was part of the team Managing Media Mandate for brands like SC Johnson, Vodafone, Zara, Monte Carlo and Paytm.
Media Planning Executive
DMAS Advertsing
Hauz Khas , New Delhi
05.2011 - 12.2011
- DMAS Advertising – New Delhi.
Education
Bachelors - Business Administration
University Of Kashmir
07.2003 - 06.2006
Skills
Strategic & Integrated Marketing
Data minnig & analytics
Consumer based marketing startegies
Innovative & Intricate media planning
Target audience analysis
Strategic Planning
Print and Digital Media
Investment allocations
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Techinical Skills
BARC | IRS | MAP | TGI | Similar Web | Comscore
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Media Director
Initiative , IPG Media Group
08.2019 - Current
Business Group Head
Wavemaker
06.2017 - 07.2019
Media Group Head
MPG
10.2016 - 05.2017
Media Group Head
Initiative, IPG Media Group
10.2015 - 09.2016
Business Manager
Maxusglobal Group M
01.2012 - 09.2015
Media Planning Executive
DMAS Advertsing
05.2011 - 12.2011
Bachelors - Business Administration
University Of Kashmir
07.2003 - 06.2006