Ubaid Zafar Khan
Summary
Sales & Marketing | Product Management | Strategic Brand Growth | P&L Ownership | Brand Management
Results-driven Sales and Marketing professional with over a decade of success driving revenue, market share, and profitability across IT, consumer electronics, and appliance sectors in the GCC. Proven ability to lead end-to-end sales operations, develop high-performing strategies, and manage full P&L accountability.
Market Experience - UAE | Oman | India
Core Competencies:
- Brand Development & Positioning
- Channel Marketing & Distribution
- Sales Forecasting & Market Analysis
- Procurement, Purchase Strategy & Budget Control
- Cross-Functional Leadership & Team Building
- Stakeholder Engagement & Client Relationship Management
- Strategic Sales & Marketing Planning
- Product Lifecycle & Launch Management
Overview
18
18
years of professional experience
Work History
Assistant Sales Manager (IT & CE – Acer & Candy)
SARCO - Al Seeb Technical Est. LLC
Muscat
09.2023 - 11.2024
- Handled organized market accounts such as Extra, SDG, Emax, Lulu, and Nesto.
- Developed monthly and quarterly sales plans to achieve annual targets.
- Fostered positive interactions with key stakeholders in assigned market areas.
- Analyzed market and industry trends to guide SKU-level product forecasting for sales planning.
- Managed aging inventory to reduce losses through accurate forecasting.
- Managed P&L to ensure profitability across categories.
- Analyzed sales performance of assigned partners to ensure targets are met.
- Oversaw sales and promotional teams assigned to different regions in Oman.
- Executed quarterly PSI oversight to ensure timely stock availability and avoid sales loss.
- Conducted regular follow-ups with the service team to ensure proper service.
- Prepared detailed sales reports for senior management, highlighting achievements, and outlining future sales tactics.
- Developed and maintained strong relationships with key clients, resulting in an 11% increase on a quarterly basis.
Brand Manager (Mobile Division -Wiko/Xtouch/Kzen)
National Store LLC
Dubai
10.2018 - 05.2022
- Worked as a Brand Manager & led 3 known mobile brands encompassing Wiko, Xtouch & Kzen and managing all three segments of Product, Sales & Marketing.
- Account Planning, budget forecasting, budget tracking, ensuring costs are within the budget development.
- Compare model wise partner wise Sell In vs Sell Out to analyze dealer wise stock situation & movement of sales.
- Rolling out Annual Business Plan for the business partners and aligned it with the company’s objectives; monitoring the timely launch & availability of new products across all retail counters.
- Review & Analyze DSR product wise & merchandiser wise along with competition sales(tentatively) to understand our market share and to executive promotional offers & activities accordingly.
- Planning, organizing & executing marketing plans with the business partners; tracking & review competitor activities.
- Negotiated with brands for the product purchase by correct assortment, by referring to the potential of the brand and conducting comparative studies from the market.
- Leading, mentoring and monitoring the performance of team members to ensure efficiency in process operations and meeting of individual &group targets.
- Negotiate & finalize annual business agreements with the partners.
Marketing Manager (Canon)
National Store LLC
Dubai
04.2012 - 09.2018
- Understand the business objectives and growth plans, build and drive marketing programs & take initiative proactively to increase business in the region.
- To create marketing strategies through planning and research on various factors such as pricing, competition, marketing research and customer/client preferences keeping in contact with Sales & Product.
- Experience of Channel Marketing in dealing with SMB & retail partners with a proven record of achieving success and ability to drive sales with creative marketing ideas & strategies.
- Influence and negotiate with Channel partners to increase exposure and maximize the value from the marketing budget.
- Proven track record with driving campaigns and experience with a variety of consumer‑oriented marketing channels (Online & Offline).
- Experience in managing exhibition & events for the brand like GITEX, Photo World, Gulf Photo Plus and other relevant trade shows for Canon.
- Organizing Product Launch for the brand & hosting dealer seminar for Canon, SanDisk, Lytro, Wiko, XTouch & Kzen.
- Budget management ‑ to deliver all marketing activity within the agreed budget and maintaining tight budget control over expenditure.
Assistant Marketing Manager (Canon)
National Store LLC
Dubai
09.2010 - 03.2012
- Assisting marketing manager and supporting marketing team in preparing Advertising & Promotional Plan.
- Follow and implement the company/brand marketing strategy at retail & in distribution.
- Monitor & evaluate the effectiveness of Channel Marketing programs & implementations.
- Track & Manage expenses within allocated marketing budget agreed with marketing manager.
- Support retail partners marketing activities including trade shows, online advertising and campaigns to develop brand awareness.
- To make approval of contractor advertisements for reimbursement from finance, look over the allocation of contractors on the basis of the program performance and guarantee of appropriate usage of logos and brand guidelines.
- Deal with multiple producers and distributors & meeting deadlines (for example printers, mall houses within their designated due date).
- Coordinating the production of a wide range of marketing communications.
Media & Marketing Coordinator
National Store LLC
Dubai
01.2008 - 08.2010
Executive (EO - Operations)
Globerian India Pvt Ltd.
New Delhi
05.2007 - 12.2007
Sales Officer
Standard Chartered Finance Limited
New Delhi
10.2006 - 04.2007
Education
Master of Business Administration - Marketing
DIT - Dehradun (UP Technical University)
Dehradun, Uttarakhand04.2006
Master of Arts - Economics
Raza Degree College
Rampur04-2004
Bachelor of Science - Chemistry Hons
Aligarh Muslim University
Aligarh03.2002
Skills
- Brand Strategy & Management
- Sales & Marketing
- Business Development
- Product Management
- Channel Management
- A&P Budget Management
- Product Launch, Campaigns & Promotional Activities
- Relationship Management
- Retail operations
- Market analysis
- Retail operations
- Market analysis
Accomplishments
- Successfully run Fifty Years Partnership campaign of Canon & National Store at Pan emirates level.
- Successfully done Trade in Campaign for DSLR category to increase retail footfall & value business.
- Complimentary Check in Clean activity at different retail counters to retain customers & for service assurance.
- Successfully managed consumer marketing campaigns entailing: Scratch N Win/Raffle Draw promotion campaign/Travel with Canon/Everybody is a winner campaign.
- Organized Product Launch & Dealer Meets for Canon & other brands and manage events & exhibition for brands encompassing GITEX/DSF/DSS.
Personal Information
- Date of Birth: 03/17/80
- Gender: Male
- Nationality: Indian
- Driving License: UAE, Oman, India
- Marital Status: Married
- Place of Birth: India
Timeline
Assistant Sales Manager (IT & CE – Acer & Candy)
SARCO - Al Seeb Technical Est. LLC
09.2023 - 11.2024
Brand Manager (Mobile Division -Wiko/Xtouch/Kzen)
National Store LLC
10.2018 - 05.2022
Marketing Manager (Canon)
National Store LLC
04.2012 - 09.2018
Assistant Marketing Manager (Canon)
National Store LLC
09.2010 - 03.2012
Media & Marketing Coordinator
National Store LLC
01.2008 - 08.2010
Executive (EO - Operations)
Globerian India Pvt Ltd.
05.2007 - 12.2007
Sales Officer
Standard Chartered Finance Limited
10.2006 - 04.2007
Master of Business Administration - Marketing
DIT - Dehradun (UP Technical University)
Master of Arts - Economics
Raza Degree College
Bachelor of Science - Chemistry Hons
Aligarh Muslim University
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