Summary
Overview
Work History
Education
Skills
Career
School
Personal Information
References
Languages
Affiliations
Languages
Timeline
Generic
Uchitha Hettiarachchi

Uchitha Hettiarachchi

Ja-ela

Summary

To serve a well-established organization in a challenging role which will enable me to significantly add value to achieving its corporate objectives, short- and long-term goals whilst building a sustainable long-term relationship. Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 15 years of experience to new role dedicated to achieving exceptional results on tight timetables.

Overview

18
18
years of professional experience

Work History

Group Marketing Manager

Lenzing Lanka Group (Pvt) Ltd-Packaging Material & Solutions
MINUWANGODA
08.2022 - Current
  • Set & achieve sales targets through the sales team
  • Organize Marketing promotion campaigns
  • Setup online business portal & execution
  • Maintain Group profitability at the set objectives
  • Trained, coached, and supervised new staff members
  • Helped management to identify workflow issues and find solutions.
  • Organized promotional events such as trade shows, conferences, and webinars.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Created content for digital platforms, including websites, emails, and social media accounts.

Senior Manager International Business Development

Associated Motorways Pvt Ltd - AMW an AL Futtaim group company
KALUTARA
12.2020 - 07.2022
  • Develop an overall marketing strategy for global market development
  • Create digital platforms for AMW Tyre brand enhancement
  • Upgrade marketing material for modern day activities
  • Responsible for maintain the online campaigns on social media (LinkedIn, Facebook, Twitter, You Tube)
  • Planned and led team meetings to review business results and communicate new and ongoing priorities.
  • Selected, developed and evaluated personnel to achieve business objectives.
  • Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
  • Used data and analytics to diagnose trends and link to business performance outcomes.
  • Analyzed business performance data and forecasted business results for upper management.

Global Customer Care Manager

ELSTEEL PVT LTD (Danish Company)
KATUNAYAKA
06.2017 - 11.2020
  • Manage the centralized Order Processing for global production facilities located in Poland, Denmark, India & Sri Lanka
  • Liaise with Regional Sales Managers (Europe, USA, Asia Pacific) related to analytical, promotional activities & Sales Administration
  • Manage & report the cost estimation & analysis for decision making by Managing Director
  • Manage the centralized ERP system development for global operation related to Customer Care
  • Overall responsibility of trade exhibition in Hannover – Germany & promotional activities.
  • Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
  • Provided training to new customer care staff members.
  • Trained and mentored new team members to promote productivity, accuracy and friendly customer service.
  • Assessed customer feedback to identify areas for improvement in service delivery.

Sales & Marketing Manager - Sri Lanka, Maldives, Seashells

UD Synergy Pvt Ltd
01.2013 - 05.2017
  • Identify new business opportunities/markets and probable areas of improvements and implement strategies/tactical plans to reap potential opportunities to meet the organization goals
  • Set out strategic corporate objectives/plans in relation to profits, finance, production & operations, new product / market development, research & development, staff training and building up the company image
  • Distinguishing completive edge of the company through the implementation of required business models that opens doors meet the current market needs and trends
  • Activities Conducted - (Promotional Aspect-Local Market) Organized & handled two trade exhibitions to take part, held in the HOTEL SHOW -BMICH Advertisement campaign through electronic & Printed media
  • Developed & established brand names and logo for the international & local recognition “Splendourlux”
  • Led marketing staff including one Brand Manager & 6 executives to set & achieve company targets
  • Set up dealer distribution network to enhance the market penetration (Promotional Aspect-Local Market) Brand development, advertising mass media & establishment of on-line payment gateway system for the new operation
  • Developed a full-scale web-based mattress selling operation to be distributed in the local market, targeting the upper-class market segment.

Marketing Manager

Latex Green Pvt Ltd
08.2007 - 12.2012
  • Identify new business opportunities/markets and probable areas of improvements and implement strategies/tactical plans to reap potential opportunities to meet the organization goals
  • Set out strategic corporate objectives/plans in relation to profits, finance, production & operations, new product / market development, research & development, staff training and building up the company image
  • Distinguishing completive edge of the company through the implementation of required business models that opens doors meet the current market needs and trends
  • Activities Conducted (Promotional Aspect-International Market) Organized & handled two (02) international trade exhibitions to take part, held in the USA & China consecutively (360 knowledge and experience in handling international trade shows) Developed & designed advertisements for international magazines (Bedtime-USA & Bedroom-USA) continuously Developed & established brand names and logo for the international recognition in different treaties (Ex: USA & Europe, Australia, China) (Promotional Aspect-Local Market) Developed a full-scale web-based mattress selling operation to be distributed in the local market, targeting the upper-class market segment
  • Product & web launch conducted at Crescat Boulevard December 2010
  • Brand development, advertising mass media & establishment of on-line payment gateway system for the new operation

Key Account Manager – Marketing

Lalan Rubbers (Pvt) Ltd
02.2006 - 06.2007
  • Identify new business opportunities/markets both locally and internationally and probable areas of improvements and implement strategies/tactical plans to reap potential opportunities to meet the organizations goals
  • Set out strategic corporate objectives/plans in relation to profits, finance, productions & operation, new product / market development, research & development, staff training and building up the company image
  • Distinguishing completive edge of the company through the implementation of required business models that opens doors meet the current market needs and trends
  • Liaise with Principles regularly to address market and product issues/development
  • Be consistently sensitive to emerging customers and market requirements; hence manage the improvement of customer satisfaction over time
  • Ensure compliance with company policies and procedures as well as adherence to government mandated regulations
  • Overall management of the business and achieve company’s targets in terms of sales and profits
  • Efficient organizing, activating, controlling and decision-making towards turning underperforming units into performing ones
  • Effective management of product lines and brands towards market leadership
  • Recruit, develop and manage staff with the competencies required to achieve budgetary and business plan targets
  • Manage and operate market intelligence systems and use gathered valid information towards streamlining the business process better.

Education

Certificate & Diploma level of Professional English Language -

Colombo Law Institute
01.1999

MBA -

Asia E University of Malaysia

Post Graduate Diploma in Marketing -

Sri Lanka Institute of Marketing - SLIM

GCE Advanced Level Examination -

GCE Ordinary Level Examination -

Skills

  • Outgoing personality and proven leadership skills, which inspires others Extensive exposure in all aspects of merchandising
  • Positive attitude coupled with drive and dedication
  • Strong team-player instant decision maker & problem solver
  • Process re-engineering for organizational effectiveness & the ability to manage and introduce change
  • Man management & excellent analytical skills
  • Motivate staff to achieve company objectives with higher productivity
  • Innovative in approach
  • Self-starter performs best under pressure
  • Excellent interpersonal, communication and
  • Good working knowledge on MS Office Packages, Internet Email Successfully Completed Advanced Excel at ESOFT- September 2019
  • Relationship Building
  • Sales Forecasting
  • Market Research Analysis
  • Salesforce CRM Software
  • Contract Negotiation
  • Product Promotion

Career

High-energy, multi-skilled professional with over 15 (Fifteen) years of professional expertise in pivotal positions of significant accountabilities. Skilled and exposed to various ‘Senior and Middle Management Level’ roles, with a proven track record of streamlining, developing and retaining key accounts which signifies remarkable increase in the profit and noteworthy growth. An effective leader with the ability to empower teams to achieve business and company objectives by implementing set key strategic initiatives to successfully overcome today’s constantly changing market demands. Possess well-horned skills in key accounts management, process improvement, relationship building, marketing and operations. Striving for continuous improvement enables to consistently surpass set financial and non-financial goals by leading deadline-critical projects and delivering on time and at high-quality. Demonstrated ability to build positive relationships with co-workers at all levels. Acknowledged for balanced judgment, stability and capacity to drive consensus among business units with diverse agendas and set company objectives.

School

Galahitiyawa Central College - Ganemulla

Personal Information

  • Date of Birth: 08/09/76
  • Marital Status: Married

References

  • Sheran Abeysundere, Director - CEO, Logiwiz Ltd, +94 77 303 3535
  • Bert Ten Thij, Director-Business Development, Terasaki Electric (Europe) Ltd, +31 6 4633 5209

Languages

  • English
  • Sinhala

Affiliations

  • I contribute my leisure times cleaning the beach with my family to help our beautiful environment sustained
  • Cycling & Jogging keeps me strong and gives me energy with fresh air.
  • I love farming & planting vegetables for our consumption

Languages

English
First Language

Timeline

Group Marketing Manager

Lenzing Lanka Group (Pvt) Ltd-Packaging Material & Solutions
08.2022 - Current

Senior Manager International Business Development

Associated Motorways Pvt Ltd - AMW an AL Futtaim group company
12.2020 - 07.2022

Global Customer Care Manager

ELSTEEL PVT LTD (Danish Company)
06.2017 - 11.2020

Sales & Marketing Manager - Sri Lanka, Maldives, Seashells

UD Synergy Pvt Ltd
01.2013 - 05.2017

Marketing Manager

Latex Green Pvt Ltd
08.2007 - 12.2012

Key Account Manager – Marketing

Lalan Rubbers (Pvt) Ltd
02.2006 - 06.2007

Certificate & Diploma level of Professional English Language -

Colombo Law Institute

MBA -

Asia E University of Malaysia

Post Graduate Diploma in Marketing -

Sri Lanka Institute of Marketing - SLIM

GCE Advanced Level Examination -

GCE Ordinary Level Examination -

Uchitha Hettiarachchi