Uday Kadali
Senior SEO Specalist
Hyderabad
Summary
SEO professional with 8 years of experience driving 2M+ organic visitors, 40% traffic growth, and improved keyword rankings across 30+ websites. Skilled in on-page, off-page, technical SEO, and content optimization, with expertise in Ecommerce & Travel SEO, AEO and GEO marketing channels to enhance search visibility.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
5
5
Certificates
Work History
Senior Search Engine Optimization Specialist
GTech Information Technology
Dubai
05.2024 - 12.2024
- Led a team of 3 SEO specialists to optimize 6 client websites, driving a 35% organic traffic growth in six months through advanced SEO and AI-Generated Content Strategies
- Boosted rankings for 50+ target business keywords on Google SERPs using E-E-A-T principles, local SEO & featured snippets optimization, elevated them from page 2 to page 1 and significantly enhanced visibility and search performance
- Launched targeted backlink acquisition initiative focused on high-authority websites, securing 45 new links and elevating the client's domain authority score from 24 to 29 within two quarters
- Optimized site speed via technical SEO audits and internal linking, reducing load time and boosting user retention by 25%
- Delivered Stakeholder Reports on performance gains
SEO & Affiliate Manager
Momjunction (Incnut Digital Pvt. Ltd)
Hyderabad
05.2019 - 04.2024
- Led a team of 6 SEO analysts, managing 3 USA-focused SEO campaigns & handling 2M+ organic traffic through International SEO, achieving a 22% traffic increase and a 18% revenue boost in 12 months
- Conducted SEO audits, competitor analysis, and content gap analysis using SEMrush and ahrefs
- Researched 4,000+ topics and categories, created 1,000+ content layouts, and mapped topic clustering & pillar pages
- Researched and optimized UI enhancements, including CTAs, utilizing Conversion Rate Optimization (CRO) strategies to boost conversion rates by 9%
- Conducted SEO Performance Tracking to identify underperforming products and pages, then implemented optimization strategies that led to an 18% growth in content performance
- Collaborated with cross-functional teams, including content, technical, publishing & social media team to drive strategic initiatives, resulting in a 25% increase in customer engagement and improving brand visibility
SEO Manager
Adsiduous Media Pvt. Ltd
Hyderabad
10.2018 - 04.2019
- Planned and deployed data-driven SEO strategies & budget planning for 4 Shopify based ecommerce brands targeting the US market, driving a 30% increase in organic traffic and a 21% revenue boost
- Designed a roadmap for google ads and facebook ads campaign strategies, achieving a 15% ROI
- Expanded blog content optimization and internal linking strategies, driving a 23% growth in informational intent traffic, improving inbound backlinks, and increasing DA from 5 to 15
- Conducted transactional keyword research for product and category pages, implementing SERP Optimization strategies to drive a 22% increase in SEO traffic and improve business keyword rankings
SEO Analyst
Geny Medium Pvt. Ltd
Hyderabad
05.2017 - 09.2018
- Fixed Web Crawling & Indexation issues and implemented SEO strategies, increasing organic search traffic by 20%
- Collaborated with the Digital PR team to acquire high-quality backlinks, increasing domain authority from 22 to 25
- Provided UI/UX and technical SEO recommendations, including Video & Image SEO, for a premium eCommerce brand's domain migration, leading to a 14% increase in organic traffic
- Developed a 3-month content & SEO roadmap development plan for a healthcare website, using internal linking strategy to cut bounce rate by 40% and boost CTR & time spent by 60%
Education
MBA - Marketing
Indian Institute of Planning & Management
Hyderabad, India 01.2011 - 01.2013
B.Tech - Automobile Engineering
JNTUH
Hyderabad, India 01.2007 - 01.2011
Skills
Certification
Google Analytics 4 IQ
Timeline
Senior Search Engine Optimization Specialist
GTech Information Technology
05.2024 - 12.2024
SEO & Affiliate Manager
Momjunction (Incnut Digital Pvt. Ltd)
05.2019 - 04.2024
SEO Manager
Adsiduous Media Pvt. Ltd
10.2018 - 04.2019
SEO Analyst
Geny Medium Pvt. Ltd
05.2017 - 09.2018
MBA - Marketing
Indian Institute of Planning & Management
01.2011 - 01.2013
B.Tech - Automobile Engineering
JNTUH
01.2007 - 01.2011
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