Uday Kadali
Senior SEO Specalist
Hyderabad
Summary
SEO professional with 8 years of experience driving 2M+ organic visitors, 40% traffic growth, and improved keyword rankings across 30+ websites. Skilled in on-page, off-page, technical SEO, and content optimization, with expertise in Ecommerce & Travel SEO, AEO and GEO marketing channels to enhance search visibility.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
5
5
Certificates
Work History
Senior Search Engine Optimization Specialist
GTech Information Technology
Dubai
05.2024 - 12.2024
- Led a team of 3 SEO specialists to optimize 6 client websites, driving a 35% organic traffic growth in six months through advanced SEO and AI-Generated Content Strategies
- Boosted rankings for 50+ target business keywords on Google SERPs using E-E-A-T principles, local SEO & featured snippets optimization, elevated them from page 2 to page 1 and significantly enhanced visibility and search performance
- Launched targeted backlink acquisition initiative focused on high-authority websites, securing 45 new links and elevating the client's domain authority score from 24 to 29 within two quarters
- Optimized site speed via technical SEO audits and internal linking, reducing load time and boosting user retention by 25%
- Delivered Stakeholder Reports on performance gains
SEO & Affiliate Manager
Momjunction (Incnut Digital Pvt. Ltd)
Hyderabad
05.2019 - 04.2024
- Led a team of 6 SEO analysts, managing 3 USA-focused SEO campaigns & handling 2M+ organic traffic through International SEO, achieving a 22% traffic increase and a 18% revenue boost in 12 months
- Conducted SEO audits, competitor analysis, and content gap analysis using SEMrush and ahrefs
- Researched 4,000+ topics and categories, created 1,000+ content layouts, and mapped topic clustering & pillar pages
- Researched and optimized UI enhancements, including CTAs, utilizing Conversion Rate Optimization (CRO) strategies to boost conversion rates by 9%
- Conducted SEO Performance Tracking to identify underperforming products and pages, then implemented optimization strategies that led to an 18% growth in content performance
- Collaborated with cross-functional teams, including content, technical, publishing & social media team to drive strategic initiatives, resulting in a 25% increase in customer engagement and improving brand visibility
SEO Manager
Adsiduous Media Pvt. Ltd
Hyderabad
10.2018 - 04.2019
- Planned and deployed data-driven SEO strategies & budget planning for 4 Shopify based ecommerce brands targeting the US market, driving a 30% increase in organic traffic and a 21% revenue boost
- Designed a roadmap for google ads and facebook ads campaign strategies, achieving a 15% ROI
- Expanded blog content optimization and internal linking strategies, driving a 23% growth in informational intent traffic, improving inbound backlinks, and increasing DA from 5 to 15
- Conducted transactional keyword research for product and category pages, implementing SERP Optimization strategies to drive a 22% increase in SEO traffic and improve business keyword rankings
SEO Analyst
Geny Medium Pvt. Ltd
Hyderabad
05.2017 - 09.2018
- Fixed Web Crawling & Indexation issues and implemented SEO strategies, increasing organic search traffic by 20%
- Collaborated with the Digital PR team to acquire high-quality backlinks, increasing domain authority from 22 to 25
- Provided UI/UX and technical SEO recommendations, including Video & Image SEO, for a premium eCommerce brand's domain migration, leading to a 14% increase in organic traffic
- Developed a 3-month content & SEO roadmap development plan for a healthcare website, using internal linking strategy to cut bounce rate by 40% and boost CTR & time spent by 60%
Education
MBA - Marketing
Indian Institute of Planning & Management
Hyderabad, India 01.2011 - 01.2013
B.Tech - Automobile Engineering
JNTUH
Hyderabad, India 01.2007 - 01.2011
Skills
GA4
Google Tag Manager (GTM)
Google Search Console
Looker Studio
SEMrush
Ahrefs
Moz pro
Screaming Frog
Hot jar
Microsoft Clarity
ChatGPT
Gemini
DeepSeek
Surfer SEO
Frase
Writesonic
Botify
Structured Data
Schema Markup & Data Structure
Core Web Vitals Optimization
Google Natural Language API
NotebookLM
Wordpress
Shopify
Python Scripts
Zapier
RankMath
Gumloop
Google Sheets
Asana
Trello
Jira
Certification
Google Analytics 4 IQ
Timeline
Senior Search Engine Optimization Specialist
GTech Information Technology
05.2024 - 12.2024
SEO & Affiliate Manager
Momjunction (Incnut Digital Pvt. Ltd)
05.2019 - 04.2024
SEO Manager
Adsiduous Media Pvt. Ltd
10.2018 - 04.2019
SEO Analyst
Geny Medium Pvt. Ltd
05.2017 - 09.2018
MBA - Marketing
Indian Institute of Planning & Management
01.2011 - 01.2013
B.Tech - Automobile Engineering
JNTUH
01.2007 - 01.2011