Summary
Overview
Work History
Education
Skills
Foundational Experience
Certification
Timeline
Generic

Uday Khanna

Bengaluru

Summary

Digital marketing leader with 12+ years of experience delivering growth and impact across diverse industries and audiences.
Proven expertise in both B2B and B2C strategy, leading cross-functional teams and managing multi-million dollar portfolios across brand, performance, and content.
AI enthusiast exploring how intelligence and automation can elevate storytelling, creativity, and customer experience.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Director : Digital Business

Zensciences
Bengaluru
06.2022 - 04.2025
  • Grew the digital business portfolio to $1M+ by architecting full-funnel, performance-driven marketing programs aligned to enterprise buying journeys and revenue goals.
  • Managed and grew strategic client relationships spanning 3–5 years, serving as a trusted digital advisor to C-suite stakeholders and consistently expanding account value through proactive consulting and innovation-led delivery.
  • Increased client engagement value by 73% YoY (FY23–25) through value-based storytelling, executive workshops, and orchestrated multi-channel campaigns tailored to sector-specific decision journeys.
  • Scaled and led a cross-functional team of 40+ across SEO, paid media, content, creative, and technology — building verticalized delivery pods to enhance agility, accountability, and domain-specific outcomes.
  • Drove 40% uplift in B2B engagement and doubled organic social reach by executing brand transformation initiatives and CXO thought leadership programs across North America, Europe, and APAC.
  • Improved campaign ROI by 28% and reduced creative turnaround time by 40% by streamlining operations with ClickUp, Hootsuite, and Keka — enabling real-time visibility, resource alignment, and execution efficiency.

Associate Account Director

RepIndia
12.2020 - 06.2022
  • Built and led a 15-member client servicing team across sectors including Real Estate, Manufacturing, Automotive, and Healthcare, ensuring strategic execution and high-quality delivery for retainer accounts.
  • Managed a digital portfolio exceeding INR 5 Cr annually, consistently driving growth through relationship-building, campaign innovation, and proactive cross-sell/upsell strategies.
  • Re-engaged and scaled a high-value clients account, increasing retainer value by 60% through enhanced delivery speed, improved creative performance, and strengthened account management.
  • Led successful repitches for Suzuki and Canon, retaining both enterprise accounts and expanding retainers by 15% through refined brand and performance marketing strategies.

Account Supervisor (Digital)

Cheil - Cheil India - Samsung Air Conditioners and Healthcare (B2B)
05.2020 - 09.2020
  • Coordinated with internal creative, media, and strategy teams to ensure timely and high-quality execution of deliverables aligned with client briefs for Samsung’s B2B verticals.
  • Improved campaign performance by 28% by analyzing performance data, identifying creative and targeting gaps, and recommending actionable optimizations to the client.

Account Supervisor (Digital)

Hakuhodo India
02.2018 - 05.2020
  • Managed a digital marketing portfolio worth INR 20 Cr annually, planning and executing large-scale campaigns across programmatic, social, and performance channels for enterprise clients.
  • Increased CTR by 142% for always-on programmatic campaigns for Maruti Suzuki True Value by developing and implementing a funnel-specific creative strategy.
  • Led the digital brand launch for Maruti Suzuki True Value, exceeding KPIs by 23% through integrated execution of the content calendar, media planning, and production rollout.
  • Served as account lead for clients including Maruti Suzuki True Value, Mitsubishi Electric, and Candor TechSpace, overseeing digital performance, creative alignment, and campaign delivery.

Education

Bachelor of Science - Business Administration And Management

University of Bradford (Affliated To IILM)
01-2014

SSC -

National Institute of Open Schooling
01-2011

HSC -

Springdales School Dhalau Kuan
01-2009

Skills

  • Digital strategy
  • Data analysis
  • Campaign management
  • Team leadership
  • Performance marketing
  • Value-based storytelling
  • Team building
  • Market research
  • Strategic planning
  • Corporate communications
  • Online reputation management

Foundational Experience

  • Grasshoppers Pvt. Ltd. (10/2016 - 11/2017) - Senior Account Executive
  • Ragay Exports Pvt Ltd (06/2015-10/2016); Sales & Marketing Manager
  • Intern, Creative Inc (11/2014 – 05/2015)
  • Intern PR Pundit (08/2014 – 10/2014)
  • Radio City (06/2013 – 08/2013)

Certification

  • Edge Academy Certification - Marketing Foundation
  • Google Ads Certification

Timeline

Director : Digital Business

Zensciences
06.2022 - 04.2025

Associate Account Director

RepIndia
12.2020 - 06.2022

Account Supervisor (Digital)

Cheil - Cheil India - Samsung Air Conditioners and Healthcare (B2B)
05.2020 - 09.2020

Account Supervisor (Digital)

Hakuhodo India
02.2018 - 05.2020

Bachelor of Science - Business Administration And Management

University of Bradford (Affliated To IILM)

SSC -

National Institute of Open Schooling

HSC -

Springdales School Dhalau Kuan

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Uday Khanna