Udayan Ray

Company Overview: FundooMoney is a digital content and e-learning company focused on producing personal finance education content to help users make informed decisions.

It has been a knowledge partner for more than 30 of India’s top BFSI and media companies, including leading Indian companies in insurance, mutual funds, and banking, helping them in the following areas:

• Shape content strategies for existing digital assets, like websites, microsites, mobile applications, and social media handles.
• Create multi-format content, including short and long-form text, video, audio, infographics, and visual-led ebooks, for achieving business objectives like lead generation, user engagement for consumer retention, upselling, and cross-selling.
• Crafted digital product communication for product teams for existing and new products, aimed at consumers and intermediaries, like financial advisors and relationship managers.
• Planning and execution of financial awareness and literacy campaigns, including physical and digital events.
• Creating IPs for content monetization for media companies.

• Launched the magazine’s digital forays, including developing Facebook communities and the launch of Outlook Money Digital, India’s first digital-only weekly personal finance magazine.
• Created brand extensions in the form of special editions, such as those on women and personal finance, popular guidebooks, booklets, in addition to editions in Hindi and audiobooks.
• Initiated for financial literacy initiatives with asset management companies, regulators like the RBI, broadcasting institutions like Bloomberg Television and Doordarshan, besides eminent technology institutions such as the IIT Madras Research Park.