Uday Gajangi
Hyderabad,TG
Summary
Entrepreneurial category manager with expertise in digital marketing and business development. Demonstrated success in managing international marketplace platforms, leveraging analytical skills to monitor account health metrics and ensure compliance. Proven track record in optimizing advertising campaigns through data analysis and A/B testing. Skilled in program management and financial analysis, with a focus on interpreting market data to drive strategic decisions and maintain P&L ownership.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Category Manager
Good Health Company
04.2024 - Current
- Grew revenue from $5K to $15K/day by strategically managing compliance-heavy healthcare SKUs and proactively monitoring account health metrics across platforms.
- Successfully managed multi-country advertising campaigns via Amazon Ads, Walmart Ads, and TikTok Ads, leveraging deep analytics, A/B testing, and creative optimization to scale growth.
- Ensured inventory availability across Amazon FBA, Walmart Fulfillment Services, TikTok Fulfillment, and 3PLs through precise stock planning aligned with promotions and seasonal demand.
- Coordinated with product, marketing, and creative teams to launch new SKUs, support category growth, and maintain momentum through paid marketing strategies.
- Oversaw operations of a 12-member team spanning campaign management, logistics, fulfillment, and performance analysis.
- Led reporting and financial reviews to track campaign effectiveness, inventory turns, and GMV contributions—helping management make informed decisions.
As a Marketplace & TikTok Category Manager for D2C healthcare products, I scaled total marketplace sales to 30% of our Shopify revenue by driving compliance, optimizing ad campaigns, and ensuring seamless fulfillment across global platforms including Amazon (US, UK, AU), Walmart, eBay, and TikTok Shop US.
Marketing Operations Manager
Jabitas Choice
04.2021 - 04.2024
- Created a sales pipeline to grow the revenue from scratch to 7 Crore ARR.
- Monitor market trends and adjust product sourcing and supply to meet demand
- Establish multiple channels of customer engagement to provide a seamless omnichannel experience
- Created a IP event 'The World of JC' Textile Expo to enhance brand trust among customers and educate them about quality of the products
- Implement a standard operations procedure to oversee the performance of customer relations, operations, and marketing associates
- Increase the company's monthly sales by taking necessary measures to meet sales targets
- Utilize various media channels to market the brand on different occasions
Marketing Manager
Mench Technologies
01.2019 - 04.2021
- Our software's client base has grown from 35 to 140+, with an annual revenue growth rate of 12%.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Analysed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Manage internal and external communications for the organization
- Generate leads through both organic and paid traffic
- Schedule weekly campaigns for clients in the wellness industry while collaborating with the sales team to provide additional support and marketing materials
- Oversee the design and implementation of the 'Sooper Exchange,' a bidding application tailored to the beauty and wellness industry
- Contribute to the idea generation, design, and communication of the Zithara UPI-based reward platform
Client Servicing Intern
Jio Studios, BKC
01.2018 - 01.2019
- Managed 3 brands on social media marketing, spanning across restaurant, real estate firm and a tech based startup
- Prepared comprehensive reports and presentations for clients, showcasing project progress and results achieved.
- Efficiently managed multiple accounts simultaneously while prioritizing tasks according to urgency and importance.
- Conducted market research to stay informed about industry trends, enabling more strategic advice for clients.
Entrepreneur
UBR Online Solutions
01.2016 - 01.2018
- Developed a business concept for a start-up, StudyAt
- The platform acted as an aggregator of educational institutions, allowing students to experience their desired college or university virtually, without the need for physical visits
- Increased the client base to 4 educational institutions during the initial stages of the business
- Initiated a forum called Gyangalley as part of the customer acquisition strategy
- Designed, developed, and maintained the website, and created compelling content for the social media pages
- Managed 3 institutions for the marketing activities including SMS, email & google search engine marketing
Education
PGP - Media & Entertainment
Welingkar Institute of Management Development & Research
Mumbai01.2019
B.Com - Commerce
Kalinga University
Raipur01.2017
Skills
- Data analytics
- Promotional planning
- Digital Media
- Helium 10
- Social Media
- Shopify
- WordPress & CMS
- Illustrator
- Canva
- Microsoft Office
Certification
- Executive Program in Digital Marketing - Digital Marketing School - 2017
- Digital Unlocked - Google Certifications - 2020
Languages
English
Bilingual or Proficient (C2)
Telugu
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Category Manager
Good Health Company
04.2024 - Current
Marketing Operations Manager
Jabitas Choice
04.2021 - 04.2024
Marketing Manager
Mench Technologies
01.2019 - 04.2021
Client Servicing Intern
Jio Studios, BKC
01.2018 - 01.2019
Entrepreneur
UBR Online Solutions
01.2016 - 01.2018
PGP - Media & Entertainment
Welingkar Institute of Management Development & Research
B.Com - Commerce
Kalinga University
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