Udham Yadav

• Owning expansion of Indian E-commerce exports to North America for HL Core : Home, Kitchen
• Strategizing for CEO/CXO’s of top D2C, B2C brands for marketplace expansion into US, CA &MX. Providing inputs on targeted selection, cataloging and category trends.
• Accelerating growth for key brands post launch using levers such as advertising, deals and inventory management.
• Extensive use of Advance Excel and SQL, platform level raw data for insights and planning along with salesforce CRM.
• Co-ordinated with product team for removal of logistical blockers and marketing team for lead generation and events insights.
• Co-ordinated projects like Accelerator and led projects like SP and Deal nudges adoption, and Prime day.

• Acquired and managed 200+ sellers in the Softlines and Hardlines categories on the Amazon Indian marketplace in 2020 and 2021.
• Acquired and managed 100+ High-Value Sellers (HVS) on Amazon Indian marketplaces in 2022.
• Coordinated the launch of the complete Homoeopathic category, involving 50 sellers, on Amazon India marketplaces with category leader's inputs.
• Prepared and maintained weekly dashboards of DS & Prione after the Prione merger with Amazon for weekly WBRs (Weekly Business Reviews).
• Issued monthly scorecards for over 400 AMs (L3s & L4s) in 2022.
• Collaborated with categories to drive projects such as Deal adoption and waivers during the Diwali event.
• Conducted brown bag sessions on Sponsored Advertisement, Brand Registry, and listings best practices for the Region and DS.

• Managed key accounts, including industry leaders and star suppliers of platform such as Escorts, JCB, Ambuja Cements, Lenovo, ASUS, and DELL.
• Analyzed the Net Promoter Score (NPS) of brand outlets across various cities to allocate leads effectively.
• Implemented timely coordination and ticket resolution strategies to reduce the churn percentage of sellers.
• Identified patterns in buy-leads consumption at brand outlets and flagged red and green indicators to the brand for strategic decision-making.
• Coordinated with category and product managers to address false positive buy-leads allocation to my managed brands.

• Created online surveys on SurveyMonkey and Conducted data analysis using Excel, SAS and SPSS to derive insights from the collected data.
• Contributed to primary market research initiatives for renowned companies such as Lodha Group, Royal Enfield, Netflix, Amazon Prime, Cisco, Airtel, Vivo, LG, Edelweiss, Grofers, ASUS, and Mahindra.
• Collaborated with consumer insight teams of various companies to arrange meetings, share proposals, and provide quotations for market research studies. Additionally, evaluated their recent campaigns on the Times Group online platform.
• Managed coordination with ET-Prime premium respondents regarding Dine Out and Gaana subscriptions.
• Facilitated communication with research agencies such as Ipsos and GFK, overseeing the entire process from providing quotations to designing questionnaires for primary market research related to "ET-Campus Star" initiatives.

• Project Name: How Volkswagen & Audi can launch the MOIA (electric sharing fleet) in the European market
• Client: Volkswagen and Audi for their newly launched company MOIA
• Domain: Ride Sharing & Strategy
• Analysis: Conducted demand and supply analysis of ride sharing services across the European market
• Tools used - Utilized tools such as SPSS/SAS, Tableau, Advanced Excel, and Machine Learning models.
• Description: Analyzed the responses of over 2000 commuters, including local train users and frequent Uber riders provided by the company. Employed KNN and Support Vector algorithms of Machine Learning to categorize respondents as potential customers. Examined pricing structures for the service and recommended potential marketing strategies prior to launch.

• Managed price quotations and bills in coordination with the company.
• Represented the company in tenders with the "Delhi Jal Board."
• Experienced in working with prominent names in the construction industry, including:NKG, L&T, Pratibha, Wipro, Welspun, KANWAR, Reliance

During a six-week training program focused on marketing and management, I worked on a project titled "Impact of Global Slowdown on the Indian Automobile Sector." Throughout the project, I gained exposure to international marketing practices and developed an understanding of Europe's fuel emission policies.

studied the process of powering East Delhi and analyzed the demand and supply of power in the eastern part of Delhi