Ujjaval Bhatt
SEM Manager
Ahmedabad
Summary
Paid media professional with 7+ years of experience & 2+ years in B2B. Experienced in paid search & social campaign management across B2B, B2C, ecommerce, technology, travel and health & beauty businesses. Skilled at lead generation, performance optimization, A/B testing & logical thinking.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
SEM Manager
Merkle B2B APAC
Bengaluru
08.2021 - Current
- Key project - Cisco
- Manage B2B search ads accounts with $150K+ quarterly spend across APAC
- Decode client briefs, craft campaign strategy & media plan
- Manage budget, oversee execution & mentor subordinates
- Devise & implement audience & keyword strategy to achieve or exceed KPIs
- Key highlight - Increased sales qualified leads by 24% QoQ
- Report & present performance on weekly, bi-weekly & quarterly basis
Sr. PPC Analyst
Uplers
Ahmedabad
07.2019 - 07.2021
- Key project - Amazon Business (B2B)
- Liaison with client & Google representative
- Develop media plan with budget, KPIs & channel allocations
- Suggest audience, channel & strategy innovations
- Oversee campaign execution on Google Ads, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads & affiliate channels
- Devised & implemented conversion tracking strategy in absence of tag based tracking
- Lead weekly & monthly performance reporting calls
- Assist on ad-hoc campaign management tasks for other teams
- Key highlight - Scaled MoM spend from INR 50L to INR 1.5Cr+ & Reduced unbranded acquisition cost by 3X
Sr. Account Manager - SEM
Logicserve Digital
Bengaluru
05.2019 - 06.2019
- Key project - Acko Insurance
- Assist team to manage search & social campaigns with 6Cr+ monthly spend
- Play key role in budget planning, campaign execution, optimization & reporting performance
- Analyze & monitor performance to meet/exceed KPIs
- Recommend campaign structure improvements & ad copy ideas
- Attend client meetings on-site to review strategy & way forward
SEM Executive
ZealousWeb Technologies
Ahmedabad
03.2017 - 04.2019
- Manage a portfolio of 30+ Google Ads & Facebook Ads accounts for a UK based agency
- Monitor budget spend & performance on daily basis
- Learn & leverage Google Datastudio to automate reporting
- Improved logical & data-driven thinking
- Learnt optimization & management strategies
Independent Digital Marketer
Self Employeed
Ahmedabad
02.2016 - 02.2017
- Worked as an independent affiliate marketer on conceptualizing & monetizing android app that rewarded users for their in-app engagement.
- Learnt affiliate marketing, monetizing methods & mobile app tracking with Appsflyer & Firebase
- Developed management & liason skills
- Acquired 50K+ app downloads & $25,000+ monetization revenue withing 8 months
SEM Analyst
OCTOS SOLUTIONS PRIVATE LIMITED
Ahmedabad
04.2015 - 01.2016
- Started the Paid Advertising journey
- Acquired knowledge on how paid advertising works & tools used
- Independently managed a portfolio of Google Ads & Facebook Ads accounts for partner agencies in ANZ markets
- Actively participated in monthly client calls
- Developed campaign planning, optimization & analysis skills
Education
Bachelor of Engineering - Information science and engineering
Visvesvaraya Technological University
Bengaluru 08.2006 - 07.2012
Skills
Logical Thinking
Accomplishments
- Successfully scaled B2B Ecommerce campaign spends by 3X & reduced acquisition cost by 3X
- Crafted most relevant audience segments for B2B technology campaign & achieved 3X more sales qualified leads
- Mentored subordinates to upskill in campaign management & optimization
Timeline
SEM Manager
Merkle B2B APAC
08.2021 - Current
Sr. PPC Analyst
Uplers
07.2019 - 07.2021
Sr. Account Manager - SEM
Logicserve Digital
05.2019 - 06.2019
SEM Executive
ZealousWeb Technologies
03.2017 - 04.2019
Independent Digital Marketer
Self Employeed
02.2016 - 02.2017
SEM Analyst
OCTOS SOLUTIONS PRIVATE LIMITED
04.2015 - 01.2016
Bachelor of Engineering - Information science and engineering
Visvesvaraya Technological University
08.2006 - 07.2012
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