Ujjawal Babbar
Chandigarh
Summary
Experienced Sales and Marketing professional with 8+ years in the Education Industry. Specialize in B2B and B2C sales, Communications, Branding, ATL, and BTL marketing. Achieved success in North India.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Regional Manager-Admissions
Sri Chaitanya Educational Institutions Group
Chandigarh
10.2022 - Current
- Steering the admissions growth across the 4 Classroom Centres in Chandigarh, Panchkula, Patiala & Hisar for the various courses offered i.e. Regular Classroom Courses, Hybrid Courses, Digital Courses and Distance Learning Programme.
- Ensure process adherence related to admission vis-à-vis point of enquiry to counselling till enrollment.
- Built a strong local network in Punjab,Haryana and Himachal Pradesh to facilitate market entry, leading to 55% increase in student inquiries (2023-24)
- Ensure weekly, monthly and yearly target admissions are achieved for the entire north region and the region is growing year on year by 25%
- Ensuring 50+ targeted digital marketing and offline campaigns to enhance brand appeal and increase student inquiries, leading to a 115% increase in student recruitment for the Medical Division (2023-24).
- Ensuring the GTM strategy is implemented every time a new course is launched with Sri Chaitanya along with market research and market penetration wrt all existing brands in the same segment.
- Developing all branding collaterals like brochure, leaflets, counselling sheets, fee structure, course materials, study materials for various online and offline courses
- Provide training to new team members and ensure all old team members are trained every 3 months to keep up with the emerging market trends.
- Ensure the inside sales team comprising 40 people are being provided with sufficient leads from the marketing activities and they are able to achieve their online sales targets month on month.
- Streamlining student retention strategies through incident escalation matrix; reduced retention concerns by 30% and improved academic support response times by 25%, benefiting 500+ students.
- Organized seminars and webinars for parents, engaging them in discussions about their children's education and career prospects. Leading to a 30% sales conversion in the 2023-24 academic year.
- Ensuring school partnerships with Sri Chaitanya Institutes to boost admission growth by providing course materials, online lectures, attendance apps, and teacher training.
- Continuously tracking pre-sales and post-sales interactions with each student, and delivering exceptional services throughout their academic tenure to foster re-enrollment in subsequent years which closed at approx 86% across all 4 business units for 10th moving 11th students (academic year 2023-24).
- Led offline and online seminars on medical and engineering programs, achieving a 34% sales conversion rate in 2023-24
- Working in close coordination with the Marketing department in executing the marketing plans for acquisition of students which includes Radio Ads, press meets, Newspaper articles, BTL activities like road shows, kiosk marketing, tie-ups, sponsorship etc.
- Ensuring all internal students are getting the best in class services across 4 classroom centres leading to reduction in student/parents escalation matrix by 30%
- Regular branch visits to evaluate the overall admissions progress.
- Conducted regular meetings with district managers to discuss sales performance and provide guidance on improvement tactics.
Area Sales Manager
BYJUS (Think & Learn Pvt Ltd)
Chandigarh
06.2018 - 10.2022
- Manage INR 1.2 CR revenue monthly under a B2B direct sales model (2022-23). Guide the team to achieve projected revenue targets weekly. (Call pitch and conduction training following SKS Matrix.)
- Lead a team of 19 associates. Monitor and guarantee that KPIs are met on a weekly basis. Track daily input parameters and drive growth in productivity. Achieved 39.2% growth in 2nd Quarter, 2022
- Built and nurtured a strong network of relationships with educational institutions in Delhi NCR, Chandigarh, and Punjab, increasing B2B engagement by 48%
- Generate new business with marketing initiatives and strategic plans. Organized 50+ offline campaigns in residential societies, malls/niche markets with heavy footfall, affiliate tie-ups with schools and institutions
- Collaborate closely with upper management to design new sales tracking methods and implement various auditing procedures
- Spearheaded the implementation of customer mobile OTP verification, post-session audit calls, live tracking of associates via GPS, and live meeting recordings to qualify for incentives. Increased customer trust and associate accountability, resulting in a 40% reduction in complaints and a 25% boost in sales efficiency.
- Coordinate with sales hiring managers and ensure the recruitment of skilled candidates to increase overall productivity in the organization. Hired 28 associates, 2 quality managers, and 5 sales managers in the current financial year.
- Led strategic initiatives for alliance building, organizing over 50 collaborative events with educational institutions to promote BYJU's offerings, achieving a 41.2% sales conversion rate
Business Development Executive - CASA
HDFC BANK LTD
Chandigarh
03.2017 - 03.2018
- Developed and implemented strategies to acquire new CASA and credit card clients, resulting in a 153+ CASA accounts within the first 6 months.
- Oversaw high-value customer portfolios, achieving a 96% client retention rate
- Proactively cross-sold bank products, such as loans, insurance, and investment products, to CASA and credit card holders, achieving [specific % or target] of annual cross-sell targets.
- Ensured strict adherence to regulatory guidelines in all client transactions and documentation processes
Education
MBA - Marketing Management & Research
Apeejay Institute of Management
05-2018
Bachelor of Commerce (B.COM) - Accounting & Finance
DAV College
04-2016
Skills
- Regional planning
- Operational management
- Sales and marketing strategies
- Business development and planning
- Database Management
- Personnel Monitoring
- Customer and vendor relations
- Staff Training and Development
- Cost Reduction
- Strategic Planning
- Marketing Strategy
- Cross-functional Team Leadership
Accomplishments
- Communication Impact Award: Awarded by Chitkara and Desh Bhagat University for establishing and expanding international educational partnerships across 4 major North Indian universities."
- Strategic Selling Memento: implementation of the Medical division at Sri Chaitanya Chandigarh from 35 students (2021-22) to 650+ students till date.
- Sales Manager of the year Award: Won "Top Producing Business Development Manager" award at Sri Chaitanya, north zone in 2023.
- Process Optimization Certificate: Increased student retention to 80% at 4 Sri Chaitanya business units by implementing an incident escalation matrix.
- Spartan of the Team Award: Awarded top revenue generator twice in an individual role (2019 & 2020) at BYJU’S.
Languages
Hindi
First Language
English
Proficient (C2)
C2
Punjabi
Proficient (C2)
C2
Certification
- Business Analysis & Process Management (2024)
- Critical & Descriptive Statistics (2024)
- Business Communication by Goodwill Community Foundation (2023)
- Microsoft Excel - Udemy (2022)
- Lean Six Sigma - SkillUp (2022)
- Data Analysis & Data Visualization - Udemy (2022)
Projects
HOLA INDIA (Majiga Pvt Ltd) 2022
- Assisted Hola India stakeholders in legal company registration (2022-23)
- Integrated Spanish language program in 5 North Indian universities: Chitkara, Desh Bhagat, Gyan Jyoti, CGC Jhanjeri ,CGC Landran
- Spearheaded alliances that resulted in onboarding 17 students for a two-week educational trip to Spain, boosting the program’s reach by 30%
- Established Hola India as a leader in Spanish education at domestic level through workshops and seminars, boosting student inquiries by 25%.
Affiliations
- An active Volunteer for Rotary International Club since 2017.
- Executed a series of health checkup and blood donation camps across various educational institutions in Chandigarh,Panchkula & Mohali.
- Associated with adventure clubs in chandigarh for trekking and offroad activities
- Volunteer for various CSR activities by MAX Life Hospitals and Fortis Hospitals across Punjab and Haryana
Timeline
Regional Manager-Admissions
Sri Chaitanya Educational Institutions Group
10.2022 - Current
Area Sales Manager
BYJUS (Think & Learn Pvt Ltd)
06.2018 - 10.2022
Business Development Executive - CASA
HDFC BANK LTD
03.2017 - 03.2018
- Business Analysis & Process Management (2024)
- Critical & Descriptive Statistics (2024)
- Business Communication by Goodwill Community Foundation (2023)
- Microsoft Excel - Udemy (2022)
- Lean Six Sigma - SkillUp (2022)
- Data Analysis & Data Visualization - Udemy (2022)
MBA - Marketing Management & Research
Apeejay Institute of Management
Bachelor of Commerce (B.COM) - Accounting & Finance
DAV College
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