Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Ujjawala

Regional Marketing Strategy Manager
Mumbai

Summary

I am a solution driven people leader with 8 years of experience fuelling business growth and transformational change. I enjoy collaborating with cross functional teams in delivering strategic initiatives to improve system, process and top line & bottom line result!

Overview

9
years of professional experience
5
years of post-secondary education

Work History

Bajaj Electricals Ltd.
Mumbai

Regional Marketing Strategy Manager
01.2017 - Current

Job overview

  • Helping team to identify Market Gaps and develop action plan for expansion of business
  • Audit of process and prepare future action plan
  • Implementing GTM (RREP) with an end-to-end involvement i.e., identification of distributor to training of Sales Team
  • Responsible to develop Retail Level Sales Analytics

Cross Team Management

  • Operational support to sales, service, logistics and service team
  • Provide support to sales team with solution to speed up execution
  • Establish trade relationships by meeting key accounts and engaging in open discussion

Trade Marketing

  • Monitoring and auditing BTL activities
  • Providing Business Analytics to West Zone
  • Gathering Market Intelligence
  • Developing and implementing Distributor Management System Tool (DMS)

Bajaj Electricals Ltd.
Pune/Nashik/ Aurangabad/ Goa/ Konkan

Territory Sales Manager
10.2013 - 12.2016

Job overview

  • Increase “channel footprints” by appointing new channel partners ( Distributors and Direct Dealers) and opening up new markets to enhance reach in that specific market
  • Plan & execute inputs to facilitate achievement of sales within the budgets planned
  • To manage and co-ordinate with the Channel Partners in the assigned area and assist them in secondary sales
  • Increase of “Retail footprints” for appliances business in designated branches to strengthen the reach of the categories
  • Leading, mentoring & monitoring performance of the team to ensure efficiency

Icertis Solutions Pvt Ltd
Pune

Associate Consultant
06.2011 - 04.2012

Job overview

  • Coordinate with different internal and external teams to resolve customer issues with stress on quick and accurate resolutions
  • Brought measurable improvements to client processes and SLAs.

Education

Balaji Institute
Pune

MBA from Marketing
06.2009 - 05.2011

University Overview

Patna Women's College
Patna

Bachelor of Arts from Economics
06.2005 - 05.2008

University Overview

Skills

  • Marketing strategy implementation
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Timeline

Regional Marketing Strategy Manager
Bajaj Electricals Ltd.
01.2017 - Current
Territory Sales Manager
Bajaj Electricals Ltd.
10.2013 - 12.2016
Associate Consultant
Icertis Solutions Pvt Ltd
06.2011 - 04.2012
Balaji Institute
MBA from Marketing
06.2009 - 05.2011
Patna Women's College
Bachelor of Arts from Economics
06.2005 - 05.2008
Ujjawala Regional Marketing Strategy Manager