Ujjwal Katiyar
Senior Analyst Paid Media
Lucknow
Summary
Results-driven Performance Marketing Specialist with 4+ years of experience in managing Google Ads, Bing Ads, and Retail Media campaigns for top e-commerce brands. Proven track record of optimizing paid media strategies, driving 20%+ increase in conversion rates while reducing CPA by 15% across multi-platform campaigns. Skilled in budget pacing, campaign optimization, audience targeting, and performance reporting with hands-on expertise in Paid Search, Social, & Retail platforms. Adept at transforming data into actionable insights, delivering client-centric solutions, and consistently exceeding performance benchmarks. Passionate about staying ahead of digital trends and creating strategies that deliver measurable business growth.
Beyond work, I enjoy travelling, learning new things in life, and exploring different cultures, which helps me bring fresh perspectives to my creative and strategic thinking.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Senior Analyst Paid Search
Dentsu Services Pvt. Ltd.
09.2023 - Current
- Spearheaded the management and optimization of Google Ads, Bing Ads, and Amazon Ad campaigns, overseeing budgets exceeding $450K per month
- Achieved a 20% boost in conversion rates, reduced cost per acquisition by 15%, and maximized return on ad spend (ROAS) while enhancing brand visibility and engagement
- Partnered with client managers to produce detailed performance reports, offering data-driven insights and actionable recommendations, resulting in a 30% improvement in client satisfaction
- Developed and executed innovative strategies for ad campaigns, including refined audience targeting and creative enhancements, leading to increase in click-through rates while cutting monthly ad spend
- Mentored junior analysts, fostering professional development while enhancing overall team performance.
Google Ads Specialist
Solutions 8 Pvt. Ltd.
10.2022 - 09.2023
- Managed and optimised Google Ads & Bing Ads campaigns with a monthly budget of $80K+, resulting in a 20% increase in conversion rate and a 15% decrease in cost per acquisition
- Achieved cost efficiencies in ad campaigns through strategic research and implementation, resulting in improved engagement metrics
- Designed an interactive reporting dashboard using Google Data Studio, offering real-time insights on campaign performance
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Followed all company policies and procedures to deliver quality work.
Digital Marketing Analyst
Cedcoss Technologies Pvt. Ltd.
06.2020 - 09.2022
- Incorporated performance-driven techniques into marketing initiatives
- Engineered innovative paid search plans resulting in superior market positioning
- Coordinated management and growth of multiple account executives
- Facilitated high-level relationship management for top-tier Google cooperation
- Leading the digital media strategy for our clients & responsible for oversight of wider team performance
- Facilitated the creation and delivery of persuasive pitch decks
- Advised clients on best practices in SEO, PPC, social media management, email marketing, and other digital channels to help them achieve their goals more efficiently.
- Analyzed user behaviors on websites using tools such as Google Analytics, providing actionable insights for improvements in user experience and site performance.
- Led A/B testing efforts to optimize landing pages, ad creative, and other digital assets for maximum results.
Education
MBA - Major in Marketing, Minor in Finance
University of Lucknow
Lucknow, India 04.2017 - 01.2019
BBA - Marketing
IMRT Business School
Lucknow, India 04.2013 - 01.2016
Skills
- Performance Marketing Platforms: Google Ads, Bing Ads, Amazon Ads, Facebook Ads
- Data Analysis & Reporting: Google Data Studio, Excel (Pivot Tables, VLOOKUP), Performance Dashboards
- Campaign Optimization: Audience targeting, A/B testing, CTR improvement, CPA reduction, Strategic improvement
- E-commerce Platforms: Shopify
- Creative Strategy: Ad copy creation, creative implementation, performance-based creative recommendations
- Collaboration & Client Management: Weekly performance reporting, strategic recommendations, cross-functional teamwork
- Communication & Problem-Solving: Proactive issue resolution, client satisfaction, decision-making
Certification
Google Search Ad Certification
Hobbies
- Travelling
- Music
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
RemoteImportant To Me
Career advancementFlexible work hoursWork from home optionPaid sick leaveHealthcare benefitsPersonal development programsTeam Building / Company RetreatsWork-life balanceCompany CulturePaid time offLanguages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Senior Analyst Paid Search
Dentsu Services Pvt. Ltd.
09.2023 - Current
Google Ads Specialist
Solutions 8 Pvt. Ltd.
10.2022 - 09.2023
Digital Marketing Analyst
Cedcoss Technologies Pvt. Ltd.
06.2020 - 09.2022
MBA - Major in Marketing, Minor in Finance
University of Lucknow
04.2017 - 01.2019
BBA - Marketing
IMRT Business School
04.2013 - 01.2016
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