Ujjwal Sood
Digital Marketer
New Delhi,DL
Summary
Marketing professional with 9 years of experience in digital marketing, events, ATL and marketing analytics. Proven track record of building brand awareness, demand generation and driving full funnel conversions at scale.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
Work History
Growth Marketing Manager
Ecom Express
06.2023 - Current
- Managing ₹6 Cr+ annual budget, to develop and execute high-performance paid marketing campaigns across Google, Meta, and LinkedIn, driving significant lead generation and customer acquisition.
- Scaled paid channels to contribute 80% of total leads and 60% of new customer acquisitions, optimizing campaigns to achieve an LTV/CAC ratio of 4.5+, ensuring sustainable growth and profitability.
- Directed the creation of high-converting marketing assets, achieving 2% CTR on Meta Ads and 18% CTR on Google Ads through data-driven optimization and audience targeting strategies.
- Led integrated brand campaigns via media buying across Jio Cinema (programmatic), YouTube, Meta, and ATL channels (print, OOH), delivering 60M+ impressions on digital channels at a CPM of ~₹40, with an 18% interaction rate.
- Designed and implemented lifecycle automation workflows, segmenting users by intent and behavior to boost transacting users and customer retention. Working with the CS team, reduced churn by ~35%.
- Collaborated cross-functionally with internal teams and external stakeholders to plan and execute the flagship event "The Big Shift," enhancing brand visibility and audience engagement.
- Conducted in-depth market analysis to stay ahead of industry trends, continuously refining strategies based on evolving consumer behaviors and competitor activity.
Digital Marketing Manager
Hindustan Times
03.2021 - 06.2023
- Led the marketing function for HT School, a product of Hindustan Times Media Labs, overseeing an annual budget of ₹5 Cr+ and developing strategic omnichannel marketing plans.
- Drove 50,000+ registrations and 19,000+ participants for The Hindustan Times Republic Day Quiz, executing highly effective campaigns that maximized engagement and brand awareness.
- Orchestrated multiple high-impact online and offline events focused on thought leadership, enhancing brand positioning and audience engagement.
- Created compelling and high-performing marketing assets, including digital banners, emails, videos, pamphlets, standees, and backdrops, ensuring a cohesive and impactful brand presence across all touchpoints.
Marketing Lead
SuperProfs
05.2019 - 02.2021
- Led the marketing team through a high-growth phase, tripling company revenue by implementing a two-pronged approach: boosting new lead generation by 70% and doubling the lead-to-customer conversion rate.
- Conceptualized and executed high-impact paid marketing campaigns, delivering a strong RoI of 4.1x and driving significant revenue growth.
- Spearheaded lead generation through Android app installs, optimizing both organic growth via ASO and driving paid user acquisition through UAC campaigns to enhance app visibility and downloads.
- Directed SEO initiatives that resulted in a 60% increase in pageviews, enhancing organic traffic and improving the website’s overall performance and visibility.
Digital Marketing Manager
e-GMAT
04.2018 - 05.2019
- Took full ownership of the PPC (Google Ads) channel, driving a 100% increase in registrations while achieving a 3x RoI through targeted campaign optimization and strategic bidding.
- Led outbound email marketing campaigns, improving open rates to 20% and click rates to 5% through rigorous A/B testing, surpassing industry standards and enhancing overall campaign performance.
- Developed and executed a data-driven strategy for user engagement, resulting in a 35% increase in active users and streamlining the conversion funnel to improve lead-to-customer transition rates.
Marketing Analyst
Zoho Corp
04.2016 - 03.2018
- Planned and executed a highly effective drip marketing campaign, nurturing leads and achieving 3x more clicks compared to the previous campaign, significantly boosting engagement and conversions.
- Authored thought leadership articles that were featured in top tech media outlets, driving over 2,000 organic pageviews and establishing the brand as an industry authority.
Education
MBA - Marketing
T A Pai Management Institute (TAPMI)
Manipal, Karnataka 06.2014 - 03.2016
Skills
Performance Marketing
Growth Marketing
Events
SEO & Content Marketing
Marketing Analytics & Reporting
ATL - Print, Radio & OOH
Written & Verbal Communication
Timeline
Growth Marketing Manager
Ecom Express
06.2023 - Current
Digital Marketing Manager
Hindustan Times
03.2021 - 06.2023
Marketing Lead
SuperProfs
05.2019 - 02.2021
Digital Marketing Manager
e-GMAT
04.2018 - 05.2019
Marketing Analyst
Zoho Corp
04.2016 - 03.2018
MBA - Marketing
T A Pai Management Institute (TAPMI)
06.2014 - 03.2016
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