Webengage
Ujjwal Bommala
Head Of Digital Marketing
Hyderabad,India
Summary
Accomplished Digital Marketing Head with 8 years of experience in developing and managing online & offline marketing campaigns, branding and growth. Creator of exceptionally effective campaigns that drive corporate revenues and market position. Organized and dependable candidate successful at managing multiple priorities while maintaining a strong work ethic and exhibiting a positive attitude. Willingness to take on added responsibilities to meet team goals. Bringing sharp business acumen and acute market sense with history of success identifying and capitalizing on new opportunities. Experience in managing and analysis of acquisition and retention campaigns on facebook, Google ads, affiliate marketing, remarketing, email marketing and many more. Proficient in tools like Webengage, Clevertap, Appsflyer, Branch, Singular, Adobe Analytics, Pyxis, Semrush, Ahrefs, Hubspot, Moz, Google Analytics, Salesken.
Overview
8
8
years of professional experience
7
7
Years of experience post MBA
Work History
Head of Digital Marketing
Turito
Hyderabad, Telangana
11.2021 - Current
- Headed digital marketing activities at multiple geos like USA, UK, Australia, Middle East & India
- Driven team of 32 across multiple functions of marketing
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Directed traffic growth strategies, SEO, content distribution and email marketing.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
Head of Growth & Performance Marketing
Dangal Games
New Delhi, Delhi
08.2021 - 10.2021
- Managed app install and user retention campaigns for 4 games apps.
- Improved ARPU by 1.3x in 2 months.
- Optimized customer experience by introducing user journeys through clevertap.
- Developed effective improvement plans in alignment with goals and specifications.
Vice President of Marketing
K12 Techno services
Bangalore, Karnataka
05.2020 - 07.2021
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Managed INR 4 Crore monthly marketing budget for 7 brands of K12
- Managed branding, lead generation and sale campaigns using facebook ads, Google ads, Quora ads and more.
- Managed 20-member marketing team comprised of graphic artists, content writers, marketing managers and executives
- Developed overall marketing strategy and support implementation across multiple departments.
- Worked on Ecommerce website and also Amazon campaigns.
Head of Sales & Marketing & Cofounder
Marcamor & Memories unlimited
Hyderabad, TG
08.2016 - 04.2020
- Worked with clients from Apparels, Ecommerce, Education, Edtech, Entertainment, FMCG, Hotels, IT, Real Estate, Travel domains Managed annual marketing budgets upto INR 35 Crores
- Developed insights on marketing campaigns to assess performance against goals.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Secured long-term accounts by recommending strategies and implementing to promote brands and highlight product benefits.
- Directed marketing projects at all stages, including conceptual planning, product development, product launch and final implementation.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
Startup Founder & Director
Adzzebra
Hyderabad, Telangana
03.2016 - 09.2016
- Created Ad Network & Performance Marketing Platform
- Worked with brands like Amazon, Idea, Droom, Limeroad
- Managed more than 150 CPI campaigns
- Developed key operational initiatives to drive and maintain substantial business growth.
- Created and monitored promotional approaches to increase sales and profit levels.
Product Manager
TCY Online
Ludhiana, Punjab
03.2015 - 03.2016
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Collaborated with sales, marketing and support teams to launch products on time and within budget.
- Managed digital marketing campaigns and improved overall sales by 60%
- Developed product documentation to communicate and align key components of upcoming features and products to internal teams.
- Prioritized roadmap in order to achieve product goals and metrics.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Assessed costs and estimated production capabilities to evaluate economic viability.
Education
MBA - Marketing
Indian Institute of Management
Rohtak 06.2013 - 02.2015
Btech - ECE
National Institute of Technology
Warangal 07.2008 - 04.2012
Skills
Promotional campaigns
undefinedSoftware
Clevertap
Creator Studio
Semrush
Ahrefs
Hubspot
Moz
Salesken
Google Analytics
Adobe Analytics
Singular
Appsflyer
Branch
Interests
Biker: Traveled 27 states
Trekking: More than 50 peaks
Choreography: Choreographed & hosted IIM's largest flashmob
Timeline
Head of Digital Marketing
Turito
11.2021 - Current
Head of Growth & Performance Marketing
Dangal Games
08.2021 - 10.2021
Vice President of Marketing
K12 Techno services
05.2020 - 07.2021
Head of Sales & Marketing & Cofounder
Marcamor & Memories unlimited
08.2016 - 04.2020
Startup Founder & Director
Adzzebra
03.2016 - 09.2016
Product Manager
TCY Online
03.2015 - 03.2016
MBA - Marketing
Indian Institute of Management
06.2013 - 02.2015
Btech - ECE
National Institute of Technology
07.2008 - 04.2012
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