Ujwal Patil
Digital Marketing Manager
Pune,Maharashtra
Summary
I am Digital Marketing Manager with 10 Years’ experience into managing Digital marketing Projects for multiple business websites. A results-driven leader to manage digital marketing initiatives across multiple channels. I have proven track record of planning, managing and executing highly effective digital campaigns with medium to higher budgets and data-driven strategies for website traffic & rankings, brand awareness, consideration, conversions to improve leads, revenue (ROI), enhance customer acquisition, and elevate brand visibility. I’m good at analytical thinking, problem-solving & to drive measurable results that align with business goals. I have also lead and build the better-performing teams to achieve KPIs.
Overview
10
10
years of professional experience
10
10
years of post-secondary education
Work History
Assistant Manager – Digital Marketing
Kubota Industrial Equipment
04.2022 - 12.2024
- Planned Managed and Executed Digital Campaigns on SEO, SMO, Social Media Marketing and Search Engine Marketing to achieve goals.
- Managed a monthly digital marketing budget of 1 million, optimizing spend across digital channels to maximize conversion rate and ROI.
- Successfully boosted MQL (Marketing Qualified Leads) by sharing leads to sales teams, significantly increasing the conversion rate by 35%.
- Cross-functional collaboration between marketing, sales, and product teams to ensure alignment and drive integrated campaign success.
- Spearheaded vendor management, collaborating with internal/external stakeholders to ensure seamless digital project requirement execution and delivery.
- Leveraged digital media marketing to increase lead generation and revenue, contributing to the company's growth targets.
- Developed and executed comprehensive social content strategies for brand awareness & increased social media followers across FB / IG and YouTube.
- Strategically marketed the company's product & services to agencies, cities, counties and decision-makers, driving product adoption and brand recognition.
- Had a collaborative team environment, encouraging creativity and innovation in campaign development and execution.
- Played a pivotal role in identifying emerging digital trends, keeping the company ahead of the competition.
- Implemented advanced analytics to track and measure the effectiveness of digital campaigns, enabling data-driven decision-making.
- Conducted the training session on Digital Marketing for Channel Partners and Marketing Team.
Sr. Digital Marketing Strategist
Everest Web Solutions
08.2021 - 04.2022
- Planned, Managed and Executed various PPC Campaigns types like (Search, Display, Remarketing, Video)
- Understand client project requirements, create digital strategies to drive campaigns for better results.
- Perform Competitor Analysis, Keyword Research, Created Ad copy, Budget & Bid Management, Campaign Setup & Review, Setup Conversion Tracking.
- Analyzed existing PPC campaigns and take a necessary recommended actions for campaign to improve conv rate or ROI.
- Create customized landing pages for better Lead Conv rate with improved UI/UX with Speed Optimization.
- Generated Marketing qualified leads for client projects based on marketing strategy.
- Handled all the technical issues related for client projects individually as well within teams.
Digital Marketing Analyst
Vidushi Infotech SSP Pvt Ltd
11.2018 - 07.2021
- Planned, Managed and Executed Digital Campaigns on SEO, SMO, Search Engine Marketing, Social Media Marketing, Linkedin Ads and Marketing Automation.
- Managed digital campaigns to drive results in terms of awareness, traffic, leads, revenue with monthly budget upto $10000.
- Handled end to end campaign management, competitor research, keyword research, Adcopies Creation, Budget and Bid Management, Conv tracking and Publish.
- Campaign management & optimization was able to drive 40% increase in leads & revenue across digital channels.
- Trained and mentored a team, resulting in a 40% growth in business revenue and client acquisition.
- Elevated SEO keyword rankings from the 3rd+ page to the 1st page on Google search engine results, with boost in organic traffic & visibility.
- Increased website traffic by 40% year-over-year by using best SEO practices and data-driven strategies.
- Collaborated closely with senior stakeholders to align digital marketing strategies with key performance indicators (KPIs) and business objectives.
- Understand project goals and create digital strategies ppt proposal to drive results.
- Handled client management & communication by providing project performance report and technical solutions.
- Utilized Google Analytics metrics to analyze campaign performance, optimize strategies, and prepare detailed reports.
Digital Marketing Executive (Contract)
Inetapplication Inc
07.2018 - 09.2018
- Plan & Execute SEO, Google Ads Campaign for company & client websites.
- Design & Create New Landing Pages for client websites from developer.
- Setup tracking events on landing pages/websites through google tag manager.
- Creation & Optimization of campaigns under Search, Display & Re-marketing.
- Created Ad Schedules for USA, Australia & UK time zones.
- Created new campaigns, ad groups, ad copies, keywords, bid management, match types, Conversion tracking.
- Reporting of campaigns with in-depth analysis on keywords, ad copies & bounce rate.
- Execute digital strategy for giving best ROI & Conv rate by controlling CPC with improved Quality Score.
- Created ads through the Google Adwords Editor tool.
- Projects: Perfectdataentry.com, 360wireless.com, Iconla.com
SEO Analyst
RankUno Interactive Technologies
12.2016 - 01.2018
- Planned & Implemented strategies for SEO, SEM, SMO & Amazon marketplace.
- Had client interaction to understand the project buyer persona & discuss proposed digital activities.
- Created & Optimized campaigns under Search, display & Shopping network for best performing items.
- Identified best time slots for campaigns & created ads schedules accordingly for campaigns.
- Handled day to day SEM activities including campaign planning, implementation, budget management & performance review.
- Reporting of campaigns with in-depth analysis on keywords, ad copies, quality score.
- Projects: Justwetsuits.com, ababy.com, appetizersusa.com, glutenfreepalace.com
SEO Executive
Web Werks Pvt Ltd
01.2016 - 09.2016
- Worked on client website projects for On page, Technical SEO and Link building Activities.
SEO Executive
Dhruvacreation Technologies
11.2014 - 12.2015
- Worked on client website projects for On page, Technical SEO and Link building Activities.
Education
PGDM (IT) -
Symbiosis Centre For Distance Learning
Pune 01.2013 - 12.2015
BE - Computer Engineering
SharadPawar College of Engg.
Pune 01.2010 - 12.2013
10th & 12th -
Pravara Public School
01.2007 - 12.2009
Skills
- Digital Marketing Strategy
- Search Engine Optimization
- Social Media Management
- Search Engine Marketing
- Social Media Marketing
- Campaign A/B Testing
- Landing Page Optimization
- Online Reputation Management
- Digital Budget Planning
- Google Analytics 4
- Google Search Console
- Google Tag Management
- Google Data Studio
- Google My Business
- Marketing Automation
- Team leadership
- Problem-solving
Accomplishments
- Managed digital marketing budget of up to 10 Million per year and 1 Million on monthly basis.
- Achieved a 30x times increase in Return on Investment (sales) year-on-year for products.
- Boosted lead generation by 40% and improved Facebook ad conversion rates by 35%.
- Improved Google organic search traffic and website conversions by 40% in span of 2 Years.
- Increased customer response rate by 30% through better online reputation handling.
- Grew social media awareness and engagement in span of 2 Years: Facebook likes: 10+ lakh, Instagram followers: 30,000+, YouTube subscribers: 1 lakh+.
- Participated & collected relevant product data and won the ITOTY (Indian Tractor of the Year) award for 3 years in a row (2022–2024).
- Participated in national exhibitions for new product launches and achieved leads and won the best exhibition stall award.
- Received the YouTube Silver Play Button after crossing 1 lakh subscribers on the company’s official channel.
Tools
SEMrush, Screaming Frog, Agency Analytics, Brightlocal, Google Ads Manager, Facebook Ads Manager, Linkedin Ads Manager, Business Manager, Google Ads Editor, Google My Business, Bing Places, Opteo Tool, Sharpspring, Hubspot Marketing, ClipChamp, Canva, Ycreate, Chatgpt, Lead Pages, Html, CSS, JS, MS-Office
Certification
- Digital Marketing Certification from Great Learning Academy
- Digital Marketing Certification from Google Digital HUB
- Google Ads Certified Professional (Search & Display Ads)
- Hubspot Certified In- Inbound Marketing, Social Media Certified
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Marathi
Advanced (C1)
Timeline
Assistant Manager – Digital Marketing
Kubota Industrial Equipment
04.2022 - 12.2024
Sr. Digital Marketing Strategist
Everest Web Solutions
08.2021 - 04.2022
Digital Marketing Analyst
Vidushi Infotech SSP Pvt Ltd
11.2018 - 07.2021
Digital Marketing Executive (Contract)
Inetapplication Inc
07.2018 - 09.2018
SEO Analyst
RankUno Interactive Technologies
12.2016 - 01.2018
SEO Executive
Web Werks Pvt Ltd
01.2016 - 09.2016
SEO Executive
Dhruvacreation Technologies
11.2014 - 12.2015
PGDM (IT) -
Symbiosis Centre For Distance Learning
01.2013 - 12.2015
BE - Computer Engineering
SharadPawar College of Engg.
01.2010 - 12.2013
10th & 12th -
Pravara Public School
01.2007 - 12.2009
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