Ujwala Manthena
Senior Marketing Analyst
Hyderabad
Summary
Experienced marketing analyst with 9+ years of experience in the gaming industry. Marketing professional with strong track record in data analysis, campaign optimization, and strategic planning. Adept at leveraging data-driven insights to enhance marketing strategies and drive business growth. Known for collaborative teamwork, adaptability, and delivering results in dynamic environments. Skilled in market research, performance metrics, and digital marketing tools.
Overview
9
9
years of professional experience
Work History
Sr. Marketing Analyst
HDW, India
07.2021 - Current
- Responsible for User Acquisition and Retention.
- Optimized ₹1 Crore+ monthly acquisition budget, improved registration-to-conversion by 5% with personalised campaigns, increased core state conversions by 4% via regional multilingual strategies, and achieved a 20% uplift in user engagement and gameplay.
- Increased pre-conversion user re-install rate from 26% to 35% through A/B testing.
- Improved Month 0 to Month 1 post-conversion retention by implementing targeted product experiments and personalized offers, enhancing user engagement and long-term retention.
- Led product experiments leveraging in-app communications, nudges, and targeted offers to drive user engagement, optimize conversion rates, and enhance overall customer experience through data-driven insights and iterative testing.
- Enhanced user engagement and performed comprehensive analysis using CleverTap, WebEngage, Netcore, and MoEngage to optimize marketing strategies and drive retention.
- Collected and analysed data from third-party sources to identify potential VIP users and deliver timely, targeted communications and offers.
- Defined, evaluated, and analyzed success metrics to optimize distressed inventory campaigns.
- Managed brand assets (static, dynamic, creative) to streamline collaboration between Acquisition and Brand teams, enabling faster campaign launches and consistent messaging.
- Coordinated timely app releases on OEM stores (Samsung Galaxy Store, Mi Store, etc.), ensuring compliance with technical and branding guidelines.
- Collaborated with product, tech, brand teams, and OEM partners to align update schedules and creative needs; managed ₹1 Cr CRED channel ad budget, overseeing onboarding, publishing, and inventory-based campaign optimization.
- Optimized Play Store app ratings through competitor analysis using Sensor Tower and Apptweak, refining campaigns to drive improved ratings and store performance.
Team Lead
HDW, India
11.2015 - 06.2021
- Responsible for customer support operations
- Led a team of 10 in the internal 'Ace Host Program' managing VIP players responsible for 80% of company revenue, driving personalized engagement, loyalty, and high-value user retention through strategic relationship management.
- Allocated VIP players across a team of 10 hosts to foster personalised interactions; delivered customised and exclusive offers on special occasions such as birthdays and reactivations, and managed player testimonies to enhance VIP engagement and loyalty.
Education
BSc. - Computer science
Osmania University
HyderabadSkills
Performance marketing
Marketing automation
Project management
Vendor onboarding/ Management
Analytical thinking & Data driven decision making
Consumer acquisition and retention
Leadership / Operational management
Content writing
Branding
Cross functional team collaboration
User acquisition / CRM
CleverTap
Plotline
Webengage
MoEngage
Mixpanel
Netcore
AppsFlyer
Timeline
Sr. Marketing Analyst
HDW, India
07.2021 - Current
Team Lead
HDW, India
11.2015 - 06.2021
BSc. - Computer science
Osmania University