Ujwala Manthena

Sr. Marketing Analyst

HDW, India

07.2021 - Current

Responsible for User Acquisition and Retention.
Optimized ₹1 Crore+ monthly acquisition budget, improved registration-to-conversion by 5% with personalised campaigns, increased core state conversions by 4% via regional multilingual strategies, and achieved a 20% uplift in user engagement and gameplay.
Increased pre-conversion user re-install rate from 26% to 35% through A/B testing.
Improved Month 0 to Month 1 post-conversion retention by implementing targeted product experiments and personalized offers, enhancing user engagement and long-term retention.
Led product experiments leveraging in-app communications, nudges, and targeted offers to drive user engagement, optimize conversion rates, and enhance overall customer experience through data-driven insights and iterative testing.
Enhanced user engagement and performed comprehensive analysis using CleverTap, WebEngage, Netcore, and MoEngage to optimize marketing strategies and drive retention.
Collected and analysed data from third-party sources to identify potential VIP users and deliver timely, targeted communications and offers.
Defined, evaluated, and analyzed success metrics to optimize distressed inventory campaigns.
Managed brand assets (static, dynamic, creative) to streamline collaboration between Acquisition and Brand teams, enabling faster campaign launches and consistent messaging.
Coordinated timely app releases on OEM stores (Samsung Galaxy Store, Mi Store, etc.), ensuring compliance with technical and branding guidelines.
Collaborated with product, tech, brand teams, and OEM partners to align update schedules and creative needs; managed ₹1 Cr CRED channel ad budget, overseeing onboarding, publishing, and inventory-based campaign optimization.
Optimized Play Store app ratings through competitor analysis using Sensor Tower and Apptweak, refining campaigns to drive improved ratings and store performance.

Similar Profiles