Ullas Lalithan

• Oversaw an annual operating plan for 8.5 million Euros for South Asia region (Zone India)
• Assumed full responsibility for business of Premium Cathlabs,Nexaris therapy suites, Intraoperative CT and Mobile C-Arms
• Managed Order Value, Revenue, Forecasting, Market Planning, Market share, Gross Margin and implementation Business line strategy
• Driven New Product Introduction, Pricing and marketing activities for Business Line
• Balanced company objectives and customer desires when formulating Pricing and marketing strategies
• Conducted thorough market analysis, enabling better informed decision-making on pricing strategies and promotional offers
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Advised sales organization and customers as an expert on product related information with respect to product portfolio
• Liaised with Sales, Customer Service and project management to deliver large projects on time and within budget
• Worked as an interface between Headquarters and Zone in all aspects of portfolio related matters
• Identified business opportunities and implemented effective strategies for Client acquisition
• Negotiated with HQ to bring specific promotional schemes in different business segments
• Developed specific Install Base Retention strategy to drive business from existing client base
• Ensured Modality Managers and Sales are trained well to make high quality customer interactions
• Established strong relationships with key clients, fostering loyalty and driving repeat business.
• Strengthened brand reputation through participation in industry events, conferences, and networking opportunities.

• Oversaw an Annual Operating Plan of 4.9 million USD for North & South India ,Srilanka and Nepal
• Driven Strategic planning and execution for the region to achieve growth in terms of KPI like Order value, revenue, market share, & GM
• Oversaw Sales management of Capital Equipments in Radiosurgery, Image guided Surgery and Digital Operating room segments
• Identified, created and managed local Business partners as well as maintained strong relationship with global Partners
• Organized marketing events, attracting new customers while engaging existing clientele
• Negotiated rates, terms & conditions and closed capital equipment deals with ticket size from 200000 USD to 2 million USD
• Managed portfolio of high-profile accounts, ensuring timely delivery of products and services while maintaining excellent rapport.
• Developed credibility and long-term professional relationship with existing customers, potential customers and Business partners
• Analyzed sales metrics to identify trends, adjusting strategies accordingly for sustained growth.
• Communicated closely with colleagues at various departments at HQ in Munich about product, competition, and sales related topics
• Maximized revenue by upselling products and services based on individual customer needs.
• Recruited, trained and managed team of Technical Sales Representatives, Application specialists and support engineers
• Conducted regular meetings with team to review progress against goals, address challenges, and celebrate successes together.

• Oversaw Annual Operating Plan of 4 million USD for South & West India and Srilanka
• Assumed responsibility of sales management of Capital Equipment's -Navigation & Intraoperative CT and MRI Products which are utilized in the OR by Neurosurgeons, Spine surgeons, Orthopedic Surgeons
• Managed and motivated team of Sales Representatives and Application specialists
• Ensured that all deals met required revenue and margin expectations
• Participated marketing activities like trade shows, workshops and initiated Pilot studies
• Ensured overall customer satisfaction by coordinating with Service and Application team
• Managed 9 Distributors in region with periodic reviews
• Encouraged team collaboration and motivated individual employees through positive reinforcement and recognition.

Oversaw an Annual Operating Plan of 3 million USD for

Tamil Nadu territory

• Assumed responsibility for sales management of Capital equipment sales, recurring consumable revenue from existing accounts and Service revenue
• Motivated and lead a team engineers and application specialists
• Managed 2 Channel Partners in the region
• Managed Inventory management through right forecast.
• Conducted of various marketing events & CME in the territory

• Oversaw an Annual Operating Plan of 2.8 million USD

• Oversaw Annual Operating Plan of 1.3 million USD

• Frontline Sales & Service executive with Overall Sales revenue

responsibility of 400,000 USD