Uma M

Project# 1

Client: Tech Innovate Electronics

Project Name : E-Commerce Sales Insight
Objective :

• To provide the client with reports and visuals that will help in assessing the performance of their product launches, analyzing market penetration, and measuring customer engagement.
  Key Achievements :
• Collaborating with the client to understand their reporting requirements and identifying the most suitable data sources, which for this project includes the tables ProductLaunchData, MarketAnalysis, CustomerFeedback.
• Developing the queries to extract the relevant data from the source systems and ensuring that data is clean, accurate and appropriate for the analysis.
• Designing and developing the reports using Power BI visuals, such as bar charts and pie charts, and developing dashboards/scorecards with interactive elements to allow end-users to explore and interact with the data.
• Selecting the appropriate KPIs such as Launch Revenue, Market Share, and Customer Engagement, to accurately measure the performance and penetration of Tech Innovate Electronic's products in the market.
• Incorporating E-Commerce Sales Insight data to provide additional insights for online sales strategies.
• Ensuring that the reports are delivered on time and to a high standard, and providing documentation and training to end-users on how to use the reports.

Project #2:

Client: Online Retail Hub

Project Name : Smart Home Devices Usage

Objectives : Online Retail Hub is to analyze customer purchase behavior, identify top-selling products and provide insights into smart home device usage.

Key Achievements :

• The project for Online Retail Hub has helped the organization gain valuable insights into customer purchase behavior and top-selling products.
• These insights have been used to optimize sales and marketing strategies, resulting in increased sales revenue and profitability.
• Additionally, it has led to better inventory management and increased efficiency and productivity.
• The project has also enabled Online Retail Hub to monitor important metrics like Average Purchase Value, Repeat Customer Rate, and Product Ratings, leading to improved customer satisfaction and retention.

Project #3:

Client: HomeTech Solutions

Project Name : Automotive Sales Performance

Objective : Understand how consumers are using smart home devices through analyzing device usage trends over time. Identify opportunities for energy savings through analyzing energy consumption trends. Monitor user satisfaction levels to enhance device performance and overall user experience.

Key Achievements :

• Better understanding of how consumers are using smart home devices through device usage trends analysis.
• Identification of opportunities for energy savings through energy consumption trends analysis.
• Improved device performance and user experience through monitoring user satisfaction levels.
• Optimization of device offerings and increased device efficiency through the use of key performance indicators, such as Usage Hours, Energy Savings, and User Satisfaction.
• Improved decision-making for product development, marketing strategies, and cost management based on the insights gained from the project.
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Project #4 :

Client: BankGlobal
Project Name : Loan Lifecycle Insights

Objective :
The main objectives of the Loan Lifecycle Insights project for BankGlobal are to make the loan approval process smoother and faster, reduce the risk of loan defaults, ensure fair distribution of loans, improve customer satisfaction, and increase the overall volume of loans. These objectives are achieved by analyzing loan applications, customer profiles, and loan performance data and presenting insights on loan origination, approval time, default rate, loan value distribution, and customer satisfaction using the Loan Origination Analysis Dashboard. The project successfully streamlined the loan approval process and reduced the approval time by 30%.

Key Achievements :

• The project aimed to reduce the loan approval time. The team achieved this objective by using a Loan Origination Analysis Dashboard, which helped identify bottlenecks in the process and streamline it. They were able to reduce the approval time by 30%.
• To reduce the default rate by analyzing loan performance. By using the data model that included loan applications and loan performance tables, the team could identify the loan types and customer profiles that were more prone to defaults. This allowed BankGlobal to take corrective action and improve their loan performance.
• The Loan Origination Analysis Dashboard helped in analyzing customer profiles, their preferences and complaints. Using this data, the team made quick and informed decisions to improve customer satisfaction.
• The team was responsible for understanding BankGlobal's business requirements and the loan approval process.
• To provide loan lifecycle insights, the team was responsible for building and maintaining the data model that included loan applications, customer profiles, and loan performance tables.
• We were responsible for creating the Loan Origination Analysis Dashboard, which provided insights into loan approval time, default rate, loan value distribution, customer satisfaction, and origination volume.
• We were tasked with analyzing loan applications and loan performance to identify patterns and trends in the loan lifecycle, including identifying the types of loans and customer profiles that were more prone to defaults.

Declaration:

I hereby declare you that all the information provided above are to the best of my knowledge