Uma Parashar
Banjara Hills
Summary
Dynamic digital marketing professional with a proven track record at Raghuram Group, excelling in campaign strategy development and data analysis. Adept at leading cross-functional teams to enhance brand performance and optimize conversion rates. Skilled in stakeholder management and strategic planning, driving impactful marketing initiatives that elevate engagement and ROI.
Overview
5
5
years of professional experience
Work History
Sr. Executive - Digital Marketing
Raghuram Group
Hyderabad
05.2025 - Current
- Market Trend Analysis - Researched and identified industry trends to uncover growth opportunities, and inform strategic marketing initiatives.
- Coordinated cross-functional teams to deliver high quality results within tight timelines.
- Developed and implemented strategies to increase executive efficiency.
- Campaign Strategy Development - Planned and executed data-backed marketing strategies to maximize reach, engagement, and conversion.
- Conversion Rate Optimization (CRO) - Improved user journeys by analyzing funnel drop-offs, and implementing optimization strategies.
- Competitive benchmarking: Monitored competitor activities and benchmarks to refine positioning and strengthen brand performance.
- Marketing Automation - Leveraged tools to streamline campaign execution, segmentation, and follow-ups for improved efficiency.
- Coordinated project timelines to ensure timely delivery of key initiatives.
- Managed stakeholder communications to align project goals with organizational objectives.
Assistant Manager - Marketing
Bankbazaar
Chennai
12.2020 - 02.2025
- Data-Driven Campaign Analysis - Monitored and evaluated marketing campaigns across digital platforms to optimize performance, improve ROI, and support strategic planning.
- Customer Insights & Segmentation - Analyzed user behavior and segmented audiences to tailor marketing efforts, enhancing personalization, and lead quality.
- Performance Reporting - Created and maintained dashboards and reports to track KPIs, enabling leadership to make informed marketing and business decisions.
- A/B Testing and Optimization - Designed and executed experiments to test creative assets, landing pages, and messaging strategies, leading to continuous performance improvements.
- Cross-Functional Collaboration - Worked closely with product, sales, tech, and content teams to align marketing strategies with overall business objectives, and ensure consistent customer messaging.
Education
Bachelor of Arts - HEP
Sri Venkateshwara University
Tirupati01.2026
CEC - Commerce
Nava Chaitanya Junior College
Hyderabad01.2020
Skills
- Leadership
- Outlook
- Quick learner
- Client servicing
- Digital marketing
- Data analysis
- Project coordination
- Cross-functional collaboration
- Stakeholder management
- Branding
- Performance analysis
- Strategic planning
Languages
Hindi
First Language
Hindi
Proficient (C2)
C2
English
Advanced (C1)
C1
Telugu
Upper Intermediate (B2)
B2
Tamil
Upper Intermediate (B2)
B2
Timeline
Sr. Executive - Digital Marketing
Raghuram Group
05.2025 - Current
Assistant Manager - Marketing
Bankbazaar
12.2020 - 02.2025
Bachelor of Arts - HEP
Sri Venkateshwara University
CEC - Commerce
Nava Chaitanya Junior College