Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Personal Information
Software
Disclaimer
Timeline
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Uma Parwani

Ahmedabad

Summary

To secure a challenging role in a dynamic organization where I can leverage my expertise in content creation, media communication, and digital engagement to drive meaningful impact and contribute to the company's as well as personal growth.

Overview

7
7
years of professional experience

Work History

Content Specialist

Project Adopt a Queen
04.2022 - 09.2023
  • Created easy-to-understand content about beekeeping and pollinator health
  • Made posts and visuals for social media, blogs, newsletter and emails
  • Planed and executed campaigns to grow awareness and donations
  • Assisted with website updates and content uploads
  • Conducted research on various topics to ensure accurate content
  • Optimized articles for SEO and accessibility
  • Monitored content performance metrics and leveraged insights to enhance future content strategies

Media Coordinator

Humane Society International/India
01.2019 - 09.2021
  • Planned and executed multiple media events for each project location annually.
  • Created FAQs for programs for the Organization's Website
  • Developed media calendar and created content in advance.
  • Developed program content like PRs, blogs, posts, reels, case studies, success stories, e-books, newsletters, magazine articles, etc.
  • Built media rapport.
  • Trained and guided media interns, volunteers, and an 80-member program team.
  • Assisted the Director with communication, media handling, and conflict tasks.
  • Documented monthly analytical media report.
  • Travelled whenever required for content work.

Business Development Executive

HK IMPEX
08.2017 - 09.2018
  • Outsourced new leads from e-commerce and LinkedIn.
  • Used CRM to manage and track prospects.
  • Cold-calling with clients and closing deals.
  • Attended meetings and events for marketing.
  • Prepared proposals for clients.
  • Coordinated with sales teams to convert leads into revenue.

Sales Executive

Fibre2Fashion
08.2016 - 07.2017
  • Prospected leads via LinkedIn and email marketing.
  • Conducted cold calling and inbound lead conversion.
  • Represented company at trade shows and events.
  • Provided post-sales support and maintained client relationships.
  • Explained benefits of membership plans to help clients choose the best option.

Education

Certification in Digital Media Marketing -

Brandveda
Ahmedabad, India
03-2022

Graduation -

Kota University
Kota, India
01.2016

HSC -

Alok Sansthan
Udaipur, India
01.2013

Skills

  • Content Writing
  • Copywriting & Technical Writing
  • Editing
  • Visual Storytelling
  • Video Editing
  • Social Media Management
  • Influencer Marketing

Hobbies and Interests

  • Cooking
  • Reading
  • Traveling

Personal Information

  • Date of Birth: 01/12/95
  • Gender: Female
  • Nationality: Indian
  • Marital Status: Married

Software

Canva

Inshot

InVideo

Jira

HubSpot

Google Analytics

SEMrush

Hootsuite

Disclaimer

I hereby declare that the above information is correct to the best of my knowledge and belief.

Timeline

Content Specialist

Project Adopt a Queen
04.2022 - 09.2023

Media Coordinator

Humane Society International/India
01.2019 - 09.2021

Business Development Executive

HK IMPEX
08.2017 - 09.2018

Sales Executive

Fibre2Fashion
08.2016 - 07.2017

Certification in Digital Media Marketing -

Brandveda

Graduation -

Kota University

HSC -

Alok Sansthan

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Uma Parwani