UMA PRAJAPATI
Mumbai
Summary
Have proficient knowledge in data analytics and social media analysis to find effective solutions needed to meet business objectives. Independently developing Tableau / Datorama dashboards to meet client requirements and achieve business objectives. Independently managing all analytics requirements to support analytics project. Evaluating data and processes for key marketing decision, CLM, CRM and Consumer insights using Descriptive, Diagnostic and Predictive Analytics.
Overview
7
7
years of professional experience
Work History
Tableau Developer
Accenture Pvt. Ltd.
07.2021 - 02.2022
- Creating Tableau dashboards, making required changes in the dashboards as per client's requirement and publishing data on the respective server
- Communicate with the client regarding any changes in existing project and understanding the requirement and implementation of new project.
Analyst
Kinesso India Pvt. Ltd.
01.2021 - 06.2021
- Creating Tableau and Datorama dashboards, making required changes in the dashboards as per client's requirement and publishing data on the respective server
- Focusing on KPI's like Spend, Impressions, Clicks, CPA, CPC, View/Click through Revenue etc
- And presenting them in the dashboard and explaining the overall report via visualization
- Experienced in managing globally market clients
- Monitoring the trends and analysis for the projects using Tableau and Datorama visualization
- Communicate with the client regarding any changes in existing project and understanding the requirement and implementation of new project
- Independently setting up, handling and managing projects
- Presenting information in a manner that is both easy for a lay-person to understand and statistically sound
- Prediction of KPI's using regression technique.
Analyst
Cartesian Consulting
08.2019 - 01.2021
- Responsible for the execution of marketing campaigns for retail client to drive new customers and retention of existing ones, analysis of these campaigns to measure impact on business performance
- Creation of business KPI reports, trackers & dashboards to help clients in understanding customer behaviour, product stickiness, their trends & movements
- Extracting and preparing data for analysis through SQL and Teradata server
- Customer and store profiling and segmentation basis customer behaviour and clustering technique
- Performing Market Basket analysis which is applied to execute campaigns
- Building regression models to find the impact of competitors
- Developing predictive models like propensity models, IBCF.
Data Scientist Executive
FCB Ulka
03.2017 - 07.2019
- Predictive analysis: Automobile sector - Predicting propensity to buy a car basis demographics, geography, ownership, vintage, service and insurance history, interest level etc
- By using Logistics Regression and Decision Tree
- Calculating BDI/CDI indices and BCG matrices to identify markets/brands potential
- Studying the data pattern and trends using Tableau
- Process optimization - Automobile sector: Process mapping - Acquisition funnel analysis, process benchmarking and dashboards - KPI trackers using Tableau
- Dealer Segmentation - Performance based dealer segmentation
- Feedback Mining - Analysis of tele-calling transcripts and key reasons for drop offs at every stage of the process identified
- Source Analysis - Quality of leads received from different platforms assessed
- Monitoring and tracking - Automobile sector, Real estate developers and Publication house: Tracking online registrations through the sales funnel and conversion per source
- Visualizing data into intuitive & interactive Tableau Dashboards
- Aid Stake holders to take informed decision when planning future spends
- Analyzing conversation to read emotions behind what a person means when speaking about a brand
- Creating emotional classifiers using natural language processing to assign different emotions to social media data
- Using VBA, Tableau and SPSS modeler for data cleaning and report automation
- Enquiry Analysis Project - Automobile sector: Studying and monitoring the impact of print advertisement on generating enquiries
- Aid Stake holders to take informed decision when planning future spends
- Gathering the data from multiple sources and preparing that for analysis using SPSS modeler
- Social Media Analysis: Undertaken requests for internal clients for SM listening requirements
- Have handled categories like automobile, baby care, two-wheelers
- Can build search queries for listening tools like Sysomos, Meltwater and Fan Page Karma to crawl and collect relevant data
- Automation of SM reports using methods like VBA to reduce time taken for analysis.
Better Hiring
PMaps Assessments
06.2015 - 10.2016
- Creation of customized content on aptitude & skill front, with thorough understanding of the job descriptions provided by the client
- Data visualization & presentation based on client's requirements through in depth analytic
- Aptitude and psychometric assessment analytic, statistical analysis and modelling using statistical software SPSS and excel data analysis tool
- Other responsibilities include: Reporting to the Supervisors, Maintaining system backup, Bug resolution, Software Testing, etc.
Education
Master of Science - Statistics
University of Mumbai
Mumbai05.2013
Bachelor of Science - Statistics
R.J.College
Mumbai05.2013
H.S.C. -
Maharashtra Board
Mumbai05.2010
S.S.C. -
Maharashtra Board
Mumbai06.2008
Skills
- Database - SQL, Teradata, GCP
- Analytics tools - SPSS, SPSS Modeller, R, Python
- Visualization (BI) tools - Tableau, Power BI, Salesforce Datorama
- Advance Excel and VBA
- MS office applications like MS-Word, PowerPoint
Languages
English, Hindi and Marathi
Personal Information
- Date of Birth: 04/25/93
- Gender: Female
Hobbies and Interests
Listening to Music, Cycling, Trekking, Playing Badminton
Timeline
Tableau Developer
Accenture Pvt. Ltd.
07.2021 - 02.2022
Analyst
Kinesso India Pvt. Ltd.
01.2021 - 06.2021
Analyst
Cartesian Consulting
08.2019 - 01.2021
Data Scientist Executive
FCB Ulka
03.2017 - 07.2019
Better Hiring
PMaps Assessments
06.2015 - 10.2016
Master of Science - Statistics
University of Mumbai
Bachelor of Science - Statistics
R.J.College
H.S.C. -
Maharashtra Board
S.S.C. -
Maharashtra Board
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