Results-driven sales professional with 12 years of experience in territory management, distributor handling, and retail execution, seeking to enhance sales operations and build strong client relationships in a growth-oriented company.
Overview
12
12
years of professional experience
Work History
Area Sales Manager
Creative Marketing Agency
DEHRADUN
11.2024 - Current
Successfully launched the product in the Garhwal region of Uttarakhand.
Appointed and onboarded five distributors, ensuring 100% distribution coverage in priority towns within one week.
Built and trained a field sales team of 4 Sales Officers and 25 Salesmen.
Developed retailer relationships across general trade and wholesale channels to drive product placement and acceptance.
Educate distributors, retailers, sales staff, and consumers about the new brand.
Ensure that point-of-sale (POS) materials are installed.
Area Sales Executive
DS Group
Dehradun
03.2020 - 11.2024
Company Overview: Mouth freshener Division
Set and achieve monthly, quarterly, and yearly sales targets.
Drive primary and secondary sales.
Monitor performance against sales KPIs, and take corrective action.
Expand the distribution network: appoint and manage distributors, wholesalers, and retailers.
Recruit, train, and manage sales officers, salesmen, and merchandisers.
Set clear goals for the team, and conduct regular performance reviews through BIZOM.
Senior Executive- Sales
Devyani Food Industries Limited
Haridwar
09.2018 - 03.2020
Company Overview: Cream Bell Ice Cream.
To grow volume and share both in retail and vending by developing existing accounts, securing new accounts, and coaching the team to drive market execution effectively.
To deliver primary and secondary sales targets.
To monitor CB DF outlet throughput, and High-Volume Outlet Service & Relationship.
Route planning for efficient secondary distribution.
Management of the secondary sales force in terms of training, performance evaluation, coordination, and communication between them and the distributor.
Monitor PSR performance using the data from CBSAM and Excel-based reports.