UMANG MOHNOT
Mumbai
Summary
Content Specialist with over five years of successful experience in copywriting, social media, digital marketing, and community building. Versatile style as a copywriter with background creating wide-ranging forms and types of content. Highly adaptable when ascertaining, comprehending, and following project requirements, as well as various style guidelines. Strong experience with sport, but comfortable working across industries, and doing thorough research on unfamiliar subject matter.
Overview
10
10
years of professional experience
Work History
Contractor (Content Writer)
Blank Theory
Melbourne
10.2021 - 03.2023
- Ongoing freelance role, writing content for the agency’s clients
- Website content including product description pages, articles, and informational pieces
- SEO-focused writing for brands in various industries ranging from dentistry to automobile spare parts
Copywriter
Dabble
Melbourne
08.2022 - 11.2022
- Assisted in writing SEO-focused content for Dabble’s (sport betting and social media platform) revamped website
- Wrote content based on provided keywords for the entire website, from the home page to internal webpages and sister pages
- Generated content for just under 50 pages on the Dabble website, and used a consistent tone of voice and style
Copywriter
Spotzer Digital
Melbourne
10.2021 - 08.2022
- Freelance role, writing content for the agency’s clients
- Website content focused on SEO and metadata
- Edited existing copy to improve readability while preserving the intended message.
Freelance Copywriter
Interactive Avenues (Mediabrands)
Mumbai
03.2021 - 05.2021
- Worked remotely for the IPL team, Rajasthan Royals - handling its social media presence, along with ad hoc support on emailers and CRM
- Edited and proofread copy for grammar, punctuation and spelling
- Collaborated with designers and editors to create rich, on-brand visuals for use across different platforms
- Liaised with third party partners for data and statistical insights
Professional
Sportz Interactive
Mumbai
11.2017 - 05.2018
- Worked on multiple projects and took the lead on everything to do with content and marketing strategies
- Scope of work primarily involved working for an IPL team (Kings XI Punjab), a local cricket tournament (T20 Mumbai), and India's football/soccer league (Indian Super League)
- Responsibilities went beyond copywriting and social media - extensive collaboration between internal and external teams for designs, website hygiene, fan engagement, live events and their coverage
Associate Content Manager
Sportz Interactive
Mumbai
06.2015 - 06.2017
- Worked on various sport-based accounts in social media, website content, and other digital content
- Devised and executed campaigns and content ideas for various clients including but not limited to IPTL (International Premier Tennis League), P1 Powerboat India, Hotstar (majorly during IPL 2017), Sportstar, Dabang Delhi, ISL (Indian Super League)
- Excelled in covering live sport events, and on-the-fly fan interactions on behalf of brands
- Collaborated with multiple teams, both internally and externally
- Consistently recognised for going above and beyond to surpass targets and provide excellence
Intern
Sportskeeda
Mumbai
12.2014 - 03.2015
- Wrote 14 articles/blogs on various topics surrounding football/soccer – analyses, match previews and reviews, listicles, etc.
Intern
Experience Commerce
Mumbai
04.2014 - 06.2014
- Assisted with content creation, research, statistical analysis, campaign creation for IPL team, Royal Challengers Bangalore, and TenSports
Intern
SmashReport
Mumbai
04.2013 - 04.2014
- Wrote 120+ articles on cricket and football/soccer
Education
Master of Business - Sport Management
Deakin University
Burwood, VIC07.2020
Bachelor of Mass Media - Journalism
Mumbai University
Mumbai04.2015
Skills
- Copywriting, Proofreading, and Editing
- Social Media Content and Management
- SEO Writing
- Experience with CMS like Wordpress and Wix
- Experience with project management platforms like Asana
- Proficient with MS Office and G Suite
- Working understanding of Canva, Photoshop and Premier Pro
- Grammar snob
- Tech-savvy
- Comfortable being team player or flying solo
- Multitasker
- Multilingual
- Communication and leadership skills
- Organised
- Years of experience in the sport industry - both digital, and live event coverage
Portfolio
https://umangmohnot.wixsite.com/portfolio
Socials
LinkedIn: https://www.linkedin.com/in/umang-mohnot-7779b3137/
Instagram (Main): https://www.instagram.com/umangmohnot/?hl=en
Instagram (Writing): https://www.instagram.com/umangouswrites/?hl=en
X: https://twitter.com/umangmohnot
Timeline
Copywriter
Dabble
08.2022 - 11.2022
Contractor (Content Writer)
Blank Theory
10.2021 - 03.2023
Copywriter
Spotzer Digital
10.2021 - 08.2022
Freelance Copywriter
Interactive Avenues (Mediabrands)
03.2021 - 05.2021
Professional
Sportz Interactive
11.2017 - 05.2018
Associate Content Manager
Sportz Interactive
06.2015 - 06.2017
Intern
Sportskeeda
12.2014 - 03.2015
Intern
Experience Commerce
04.2014 - 06.2014
Intern
SmashReport
04.2013 - 04.2014
Master of Business - Sport Management
Deakin University
Bachelor of Mass Media - Journalism
Mumbai University
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