Umang Vashishtha
Director - Data Analytics
Bengaluru,KA
Summary
Results-driven leader with a robust background in strategic management and organizational growth, specializing in delivering actionable insights that empower informed decision-making for clients. Expertise in developing and implementing effective business strategies, leveraging data analytics to optimize processes, and driving high-performing teams toward success. Recognized for adaptability and effective collaboration, consistently achieving measurable outcomes in dynamic environments. Strong communication and problem-solving skills complement a commitment to fostering a productive and positive team culture.
Overview
12
12
years of professional experience
2
2
Languages
Work History
Director - Data Analytics and Consulting
Nielsen Sports
07.2024 - Current
- Spearheaded the implementation of advanced analytics tools, resulting in improved efficiency and accuracy of data insights.
- Directed comprehensive market research initiatives that informed strategic recommendations and drove client retention efforts.
- Established key performance indicators to monitor project success, ensuring alignment with clients' strategic objectives and expectations.
- Mentored and developed analytics teams, fostering a culture of continuous improvement and professional growth within the department.
- Collaborated with stakeholders to identify business needs, translating them into actionable analytics solutions that drove revenue growth.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Associate Manager - DnA
MIQ Digital
04.2023 - 06.2024
- Own analytics delivery within MiQ and be the face of the analytics team to the market working on omnichannel audience creation and strategy creation.
- Proficient in Marketing Mix models including pricing strategies, campaign discount and their impact on sales performance.
- Ensure time delivery of the project pipeline with best-in-class analytics coverage covering both market research and data-based insight
- Maintain a strong connect with the market & understand the regional strategic priorities accordingly define the short- and long-term roadmap of analytics.
- Drive innovative analytics use cases within the market with the aim of increasing analytics contribution towards revenue generated by MiQ Setup processes & frameworks for cost tracking, effectively measuring contribution of analytics teams towards the vision of the department
Analytics Consultant (Project Manager)
Decision Point Analytics
11.2021 - 03.2023
- Responsible for end-to-end delivery of long as well ad-hoc projects Develop analytical module/techniques relevant to business briefs.
- Have worked in Pricing analytics and PVP price elasticity and marketing models of purchase structure campaign effectiveness, promotional analysis including discounts, coupons, and other incentives, in driving sales and customer engagement.
- Effectively manage request intake process including participating in project scoping calls to clarify understanding and prepare detailed project scope document capability
- Ensure effective presentation of client deliverables – prepare client ready presentations that are well structured, logical and clear to understand
- Guide Analysts (SA) and Business Associates (BA) across each stage of projects – from communicating client requirements, scoping and work allocation, to continuous supervision and review across secondary research, data analysis and discussions, story-boarding, and preparing deliverables
Senior Strategy Analyst/Team Lead
Allied Analytics LLP
02.2021 - 11.2021
- Provide market research and consulting support to technology clients (Both Private and Government) for development of marketing strategies and client's sustainable growth in various geographies including U.S., Europe, Asia-Pacific, LATAM and Rest of the World (RoW)
- Support building of research scope, client proposals in line with requirements for Technology clients
- Structure research methodologies, and timelines based on scope and requirements of study and work as per them to deliver results
- Collect various qualitative and quantitative market intelligence data by carrying out primary and secondary market research
- Analyze market data and evaluate market size, forecast and other information relevant to study
- Summarize research findings and to prepare market research report
- Work in collaboration with Markets and Markets team at client's end to deliver exceptional results as per requirement.
Senior Strategy Consultant
Francorp Inc
06.2018 - 01.2021
- Prepare GO-TO-Market strategy for Domestic as well as InternationalClients / Brands.
- Work with Clients in analyzing their business systems and makerecommendations related to business expansion and other issues.
- Work on market analyses, feasibility studies, business plans for the clientsbusiness.
- Write SOPs / Manuals/ proposals, meet with prospective clients, Producefinancial data, projecting cash flow performance of proposed franchisesystems to develop and support recommendations in studies and otherdocuments or as an end-project in and of itself.
- Development clients, lead break-out meetings and assist the client instructuring their business program, Obtain market information for theorganization and clients.
Research Analyst/Client Servicing
Markets and Markets Research Pvt. Ltd
03.2016 - 05.2018
- Provide market research and consulting support to the technology clients (Both Private and Government) for development of marketing strategies and client's sustainable growth in various geographies including U.S., Europe, Asia-Pacific, LATAM and Rest of the World (RoW)
- Support building of research scope, client proposals in line with the requirements
- Structure research methodologies, and timelines based on the scope and requirements of the study and work as per them to deliver results
- Collect various qualitative and quantitative market intelligence data by carrying out primary and secondary market research
- Analyze the market data and evaluate market size, forecast and other information relevant to the study
- Summarize the research findings and to prepare a market research report
- Work in collaboration with Markets and Markets team at the client's end to deliver exceptional results as per the requirement.
Associate Analyst
GlobalData Plc
03.2014 - 03.2016
- Creating and updating profiles of mining projects and writing reports across industry in structured model using primary & secondary research
- Leading sub-team of authors, quality check of work produced by them
- Communicating regularly with team members in both formal presentations and informally for effective coordination among teams
- Capturing corporate developments related to a company such as Mergers and Acquisitions (M&A), contracts, agreements, product launches, expansion, management changes and bankruptcy filing among others
- Handling client queries and ensuring client satisfaction by achieving delivery and service quality norms
- Identifying improvement areas & implementing measures to maximize client satisfaction levels
- Preparation of SWOT (strengths, weaknesses, opportunities and threats) analysis reports of companies
- Analyze and Prepare research report on various drivers and restraints affecting Demand-Supply chain
- Capture major Producing Companies in country and analyze their performance and cost structure
- Analyzing & comparing macroeconomic indicator for the country
- Forecasting Production, Consumption and Trade of Commodity Project Details (Major Only).
Education
Integrated Programme - Business Analytics
IIM
Indore, MP12.2020
Base SAS Certification - Statistics
SAS Institute
Hyderabad, TG09.2015
MBA - Marketing/Operations
ICFAI Business School
02.2014
B.Tech - Computer Science
Gautam Buddha Technical University
Bareilly, UP05.2011
Skills
- Project planning and set-up
- Strategic planning
- Performance metrics
- Client communication
- Revenue growth
- Business intelligence
- Resource allocation
- Market Research
- Go-to-Market Strategy
Competitive Analysis
- Data/Business Analytics
- Pricing strategy
Timeline
Director - Data Analytics and Consulting
Nielsen Sports
07.2024 - Current
Associate Manager - DnA
MIQ Digital
04.2023 - 06.2024
Analytics Consultant (Project Manager)
Decision Point Analytics
11.2021 - 03.2023
Senior Strategy Analyst/Team Lead
Allied Analytics LLP
02.2021 - 11.2021
Senior Strategy Consultant
Francorp Inc
06.2018 - 01.2021
Research Analyst/Client Servicing
Markets and Markets Research Pvt. Ltd
03.2016 - 05.2018
Associate Analyst
GlobalData Plc
03.2014 - 03.2016
Base SAS Certification - Statistics
SAS Institute
MBA - Marketing/Operations
ICFAI Business School
Integrated Programme - Business Analytics
IIM
B.Tech - Computer Science
Gautam Buddha Technical University
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