Umang Sharma

• Redefined and developed a new marketing framework for the organization to achieve turnover of USD 90 Mil ARR in 3 years.
• Lead complete Go To Market (GTM) for SMS Magic and Conversive product lines.
• Delivered an impact of USD 32 Mil with USD 18 Mil ARR realized revenue in 3 quarters.
• Launched new brand – Conversive which is a new product, brand and identity for the organization.
• Conceptualize the PLG (Product Led Growth) motion for the organization. Delivered 3 growth experiments every month.
• Manage P&L, budgets, and teams. Lead marketing efforts on global partnerships for the organization with
• Salesforce, Zoho, Vonage, and Aircall.
• Manage end-to-end events: Dreamforce events in the USA, Australia and Europe and Zoholics in the USA and India.
• Led the complete 21 member marketing function including Demand Generation, Inside Sales, Product Marketing, and Marketing Operations.
• Responsible for product launch and closely aligning the marketing buyer’s journey programs with product lifecycle
• stage.
• Responsible for contributions to product name, pricing and is evaluated for impact made on closed revenue.
• Developed and managed tech stack to facilitate fast growth for SMS Magic and Conversive. Main layers include: Hubspot, SFDC, Zoominfo, SEM rush, Google data studio and more.

• Instrumental in achievement of USD 200 Mil valuation with the objective to raise Series B round for Talview.
• Led the complete Marketing function including Demand Generation, Field Marketing, Product Marketing, Marketing Operations and Digital Marketing.
• Executed programs to deliver a high-value pipeline in a fast-paced, high-growth environment for 2X growth YoY.
• Delivered a pipeline of USD 12.4 Million, and with a realized net new quarterly ARR of USD 6.5 Mil.
• Managed Hubspot and SFDC tech stack with a PowerBI and a TPP reporting overlay.
• Managed events including yearly #instahiring events that witness over 800,000 visitors on digital and other mediums.
• Maintained a lean, performance focused team.
• Responsible for product launch and closely aligning the marketing buyer’s journey programs with product lifecycle stage
• Executed GTM plans for Recruitment (Hiring) and Proctoring business verticals.
• Managed 2 large events in USA and India – generated pipeline worth USD 3 Mil.
• Responsible for contributions to product name, pricing and is evaluated for impact made on closed revenue.

• Domain: Marketing Operations outsourcing for IT / ITES, Pharma, Life Sciences, Manufacturing and Real Estate, High level description of responsibilities
• Founded the company with the objective of creating an impact with customer centered B2B marketing and demand generation framework
• Bootstrapped the company from 0 to USD 4.8 Mil ARR
• Made a profitable exit in Dec 2021
• Oversaw campaigns that generated a cumulative USD 1.2 Billion pipeline across more than 450 marketing campaigns
• Setup and handled operations of 5 captive Marketing Centres of Excellence(MCoE) for IBM, Happiest Minds Tech
• CMS IT services, Microgenesis and Quinnox
• Responsible client acquisition and managing clients including - IBM, Unisys, Swiggy, Happiest Minds
• Technologies, Capgemini, Quinnox, CMS IT services, MicroGenesis and more
• Launched USA HQ and created a healthy brand in India and USA demographics
• Starting a company from scratch and running it profitably for 5+ years
• Increased the resource strength from 1 – 64 in 3 years
• Created the largest ecosystem for marketing automation implementation
• Created partnerships with Oracle (Eloqua), Marketo, Demandbase, Sales Manago, Foxtra and others
• Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
• Improved employee satisfaction and reduced turnover through the development of effective training programs and performance management systems.
• Promoted a positive corporate culture by implementing employee engagement programs that recognized achievement and fostered collaboration among teams.
• Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
• Developed quarterly business plans to evaluate cost projections.
• Championed continuous improvement initiatives, fostering a culture of innovation within the organization.

Drive Business Performance

• Drive regional rigor in definition and orchestration of strategic go-to-market plans inclusive of marketing, field, consulting, customer success, and partner functions that support ArisGlobal’s LifeSphere platform in overall business strategy and execution.
• As the executive team member, led ArisGlobal’s growth from USD 35 Mil to USD 700 Mil.
• Heading Demand Gen, Brand Management, Product Marketing and MOps functions.
• Built and executed strategy to increase the market share by from 12% to 34% in the Safety market.
• Develop a qualified pipeline of USD 180 Mil across Safety, Clinical, Regulatory and Med Information business verticals.
• Partner in areas to drive GTM for aligned solution plays, identifying growth opportunities in the market and build clear execution plans.
• Partner across ArisGlobal’s core teams to bring the voice of field and co-design strategy and programs

Leads Sales Enablement

• Championed aligned solution plays, activated connected sales and marketing execution in every segment to maximize performance and share.
• Collaborates with local PoCs to drive local partner-led marketing strategies and demand generation that support aligned solution play performance.
• Enables collaboration across relevant partners and stakeholders across the region and leverages expertise in strategic cross-product/aggregate business metrics to drive insights and impact go-to-market strategy and delivery.

Champion Product Advocacy

• Advocated as the voice of the customer to provide thought leadership on competitive landscape, solution area gaps, sales trends, etc. to drive improvements on the GTM plan.
• Facilitate and drive engagement across a complex stakeholder map to drive the product marketing growth strategy and drive impact through correction of error initiatives as required.

Respected People & Organization Leader

• Built organizational capability for employees, partners, and market opportunities. Grew marketing team from 2 to 44 FTEs.
• Built effective & inclusive teams where people can do their best work

• Sales Enablement
• Own and manage sales enablement initiatives.
• Champion effective proposal writing and sales training functions.
• Led the successful Salesforce CRM implementation for the organization
• Managed analyst relations with Gartner and IMS health.
• Manage Oracle and Microsoft - Gold Partnership levels
• Key Accounts Management (Steering committee member)
• Head – Product Marketing for EZ Plastic – the only SAP endorsed ERP system Managed USD 180 Mil across Manufacturing and BFSI GTM plans, strategy and pipeline management
• Lead campaigns and events planning.

• GTM plans, strategy and pipeline management Market research, landscaping and analysis.
• Campaigns/Events planning and management
  Website content development and management
• Communication for each of the product lines (internal and External i.e. Press releases etc.
• Provide effective sales support for India sales
• Research and work along with the CSO and CEO on VC partnerships and investor relations
• Lead researcher and GTM plan developer for Cisco platform integration
• Optimized website content for better search engine ranking and increased organic traffic.
• Performed market segmentations, targeting and positioning for each product line.
• Used data analytics to track lead generation campaigns and improve quality.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.