UMESH ASHOK GOKHALE
Ecommerce Manager And Sales Officer
Pune,MH
Summary
Dynamic and results-driven professional committed to driving success within a globally respected organization through integrity and fairness. Expertise in achieving organizational objectives while continuously enhancing skills to adapt to evolving industry demands. Proven ability to deliver high-quality outcomes in fast-paced environments, leveraging a strong foundation of knowledge and experience. Dedicated to fostering collaborative relationships that support innovation, growth, and sustainable success.
Overview
15
15
years of professional experience
1
1
Language
Work History
Ecommerce and Digital Marketing
Chitale Bandhu Mithaiwale
04.2021 - Current
- E-commerce manager for Chitale Bandhu Mithaiwale.
- E-commerce Experience and Skills
- 1. E-commerce Platform Management.
- Managed the company's online store operations, including product listings, inventory synchronization, and order fulfillment.
- Monitored and optimized the customer journey on the website to reduce cart abandonment rates.
- Oversaw the performance and strategy for sales channels like the company website, Amazon, Flipkart, etc.
- 2. Digital Marketing and Analytics.
- Utilized web analytics tools (e.g., Google Analytics) to track key performance indicators (KPIs), such as conversion rate, traffic source, and average order value.
- Coordinated and executed digital marketing campaigns, including email marketing, social media promotion, and search engine optimization (SEO).
- 3. Operational and Inventory Efficiency
- Implemented or optimized a logistics system for fast and cost-effective shipping of perishable and fragile goods (relevant for a mithaiwale or sweets company).
- Maintained accuracy between physical inventory and online stock levels to prevent stockouts or overselling.
- Managed and responded to online customer reviews and inquiries to maintain a high seller rating.
- As E-commerce Manager, I directed all aspects of the company's online retail presence, overseeing platform management, digital marketing, and order fulfillment processes.
- Successfully managed end-to-end logistics for online orders to ensure timely and quality delivery of products.
- Leveraged MS Excel for sales reporting and inventory forecasting to inform purchasing decisions.
- Petpooja is a leading restaurant management and point-of-sale (POS) software, widely used in food and beverage operations. It integrates menu management, billing, inventory tracking, and online order coordination from platforms like Swiggy, Zomato, and other delivery partners. It enables efficient order acceptance, kitchen management, stock control, sales reporting, and customer billing. Working with Petpooja improves order accuracy, speeds up fulfillment, and provides real-time insights into store performance — making it essential for modern food tech and hyperlocal commerce operations.
Sales Officer
Amar Tea Private Limited
02.2020 - 09.2020
- Distributor Management: "Optimized distributor networks by implementing performance tracking metrics, resulting in a 20% increase in on-time product delivery, and streamlined inventory flow."
- Reporting & Analytics: "Leveraged data-driven reporting to provide actionable insights on sales trends, competitor activity, and ROI on promotional spend for senior management."
- Sales Operations: Secondary Sales Tracking, Route-to-Market (RTM) Strategy, and Channel Management.
- Strategy: S&OP (Sales and Operations Planning), Market Penetration, Competitor Benchmarking.
Pilot Sales Representative
Reckitt Benckiser India Pvt Ltd
10.2018 - 12.2019
- Sales Execution: "Developed and implemented territory-specific sales strategies to drive revenue growth and hit key performance indicators (KPIs)."
- Operational Excellence: "Maintained high standards of retail execution, including secondary placements, pricing accuracy, and promotional compliance."
- Account Management: "Cultivated strong retailer relationships to ensure sustained volume growth and long-term territory health."
Territory Sales Incharge
Mondelez India Food Ltd
04.2015 - 09.2018
- Channel Management: Managed multi-layered distributor networks and territory planning to drive secondary sales growth and market share.
- Strategic Execution: Oversaw product placement and retailer compliance to ensure consistent brand visibility and stock rotation.
- Key Achievement: 🏆 Awarded for Brand Target Achievement (Cadbury Lickables) – recognized for delivering exceptional volume growth and successfully meeting aggressive launch targets.
Pilot Sales Representative
Perfetti Van Melle India Pvt. Ltd
01.2013 - 04.2015
- Sales Execution: "Directed territory sales operations with a focus on volume growth, secondary sales pull-through, and target attainment."
- Brand Compliance: "Monitored and maintained point-of-sale (POS) excellence, ensuring all promotional displays and pricing strategies met corporate compliance guidelines."
- Channel Management: "Collaborated with retail partners to optimize stock levels, and ensure 100% product availability in a competitive market environment."
Pilot Sales Representative
PepsiCo Frito-Lay Div
06.2011 - 01.2013
- Brand Standards: "Ensured 100% compliance with merchandising standards across all outlets, significantly enhancing brand visibility and secondary placement effectiveness."
- Strategic Execution: "Analyzed territory performance data to identify high-potential growth areas."
Skills
Technical Skills
Extra-Curricular Activities
- Participated in Cricket Competition at college level
- Participated in various school level competitions like drawing
- Participated in gathering for Dancing
Personal Information
- Current CTC: 3.80 PER ANM + Good TA + DA + Good Incentives
- Date of Birth: 1989-08-04
- Gender: Male
- Marital Status: Married
Qualification Summary
- HSC, PUNE, 2009
- SSC, PUNE, 2007
Declaration
I hereby declare that the particulars furnished above are true and correct to the best of my knowledge and belief.
Date: ____________________
Place: ____________________
Signature: ____________________
Umesh Ashok Gokhale
Timeline
Ecommerce and Digital Marketing
Chitale Bandhu Mithaiwale
04.2021 - Current
Sales Officer
Amar Tea Private Limited
02.2020 - 09.2020
Pilot Sales Representative
Reckitt Benckiser India Pvt Ltd
10.2018 - 12.2019
Territory Sales Incharge
Mondelez India Food Ltd
04.2015 - 09.2018
Pilot Sales Representative
Perfetti Van Melle India Pvt. Ltd
01.2013 - 04.2015
Pilot Sales Representative
PepsiCo Frito-Lay Div
06.2011 - 01.2013