Umesh Bansal
Freelancer | Marketing Analyst
London
Summary
As a marketing analyst, my primary responsibility is to analyze and interpret data to inform marketing strategies and tactics. I have a strong background in data analysis, statistics, and marketing principles. I am skilled in using various tools and software to collect, analyze, and visualize data, and am adept at creating reports and presenting findings to stakeholders. I am a proactive problem-solver and have the ability to identify trends and insights that can drive business growth. I have a track record of success in using data-driven approaches to improve marketing effectiveness and achieve business objectives.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
Freelancer
lux Iinteractive LLC
Michigan
07.2021 - 12.2022
- Defining Ideal Customer Profile
- Developed effective improvement plans in alignment with goals and specifications.
- Collected, arranged and input information into database system.
- Developed and updated tracking spreadsheets for process monitoring and reporting.
- Educated staff on organizational mission and goals to help employees achieve success.
- Optimized sales cycle by build automated system and process.
- Feel free to reachout to Chinmay (chinmay.surve@luxinteractive.com) for any confirmations.
Freelancer
Bloxbytes (Vaival Technologies LLC)
Chicago
08.2021 - 11.2022
- Cold called perspective customers to determine product or service needs, ascertain timelines and identify decision-makers.
- Initiated contact with prospects and conducted follow-up calls to garner information and qualify leads.
- Entered data into Hubspot, ensuring accuracy and uniformity.
- Built prospect lists of potential new customers through research and identification of business opportunities.
- Built relationships with customers and community to promote long term business growth.
- Boosted accountability and growth by enhancing processes based on performance reporting, benchmarks and objectives.
- Researched, analyzed and solved marketing and strategy concerns through personalized approach.
- Feel free to reachout to Brandon(brandon@bloxbytes.com) for any confirmations.
Freelancer
EyeCue Lab LLC
Portland, Oregon
02.2021 - 07.2022
- Generated reports detailing findings and recommendations.
- Supported creation of detailed, technical financial models to value potential acquisition targets.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Initiated market research studies and analyzed findings.
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Called potential customers from marketing lists and referral programs to engage and discuss personal needs.
- Met or exceeded monthly sales goals by using dynamic interpersonal and tried and true persuasion skills.
- Feel free to reachout to Mya Floyd(mya@eyecuelab.com) for any confirmations.
Education
Bachelor of Science - Computer Engineering Technology
Chitkara University Institute of Engineering
Chandigarh, India 07.2018 - 06.2022
Master of Science - International Business Management
Royal Holloway, University of London
Egham, United Kingdom 12.2022 - Current
Skills
Sales tools and techniques
Timeline
Master of Science - International Business Management
Royal Holloway, University of London
12.2022 - Current
Freelancer
Bloxbytes (Vaival Technologies LLC)
08.2021 - 11.2022
Freelancer
lux Iinteractive LLC
07.2021 - 12.2022
Freelancer
EyeCue Lab LLC
02.2021 - 07.2022
Bachelor of Science - Computer Engineering Technology
Chitkara University Institute of Engineering
07.2018 - 06.2022
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